social media watch
Posted by Mark J. Miller on November 27, 2013 08:37 PM
Twitter isn’t interested in corrupting minors, so the social media giant has set up a system of checks and balances to make sure no one under the age of 21 in the US will see any Twitter posts from alcohol brands. When requesting to follow a brand, users will have to enter their birthdate into a direct message for verification.
"Our hope is that this approach to age-screening will enable alcohol brands to responsibly and safely connect with the right audience on Twitter," wrote Tarun Jain in a blog post.
Mashable notes that Bud Light, Knob Creek, and Bacardi as brands that require age-verification to follow. When a person clicks on those brands, a direct message is sent to verify the birthdate. If it isn’t filled out correctly within 24 hours, the address is off limits. Sometime in the future, Twitter may start trying to prove that users are telling the truth, but that's a bit far off, VentureBeat reports.Continue reading...
Posted by Mark J. Miller on November 22, 2013 07:15 PM
Bacardi Celebrates Struggles in New Global Campaign
You can’t blame the people at Bacardi if they’ve got a persecution complex. The brand’s new campaign, “Untameable,” highlights all the troubles it has faced since its 1862 debut in Cuba. As the New York Times notes, the brand has survived “a fire in 1880, Prohibition beginning in 1920 in the United States, an earthquake in 1932 that destroyed facilities and the revolutionary government led by Fidel Castro that seized Bacardi’s Cuban assets in 1960,” among other things.
The commercial will be translated into more than 30 languages and broadcast all over the world over the next six months.
“The rum category has focused very much on the social aspect of a bunch of consumers enjoying the drink in a typical occasion,” said Andy J. Gibson, global chief marketing officer of Bacardi Global Brands, according to the Times. This campaign is decidedly different.Continue reading...
Posted by Dale Buss on November 18, 2013 09:14 AM
Forbes explores sale of 96-year-old magazine.
GM recalls Chevrolet Malibu for two defects as it plans to end brand confusion between Chevy and Opel in Europe and expects to get a leg up with 4G push.
Sony sells more than 1 million PS4s in first 24 hours.
Lily Allen's fashion brand goes into liquidation.
Apple reportedly acquires PrimeSense for $345 million.
BMW pioneers use of carbon fiber in i3.
Bacardi focuses on its brand resilience in new campaign.
Bloomberg makes newsroom cuts.
Boeing gets $95 billion in orders for new jet from Middle Eastern airllines.
China Airlines of Taiwan joins low-cost aviation market.
Cracker Barrel is too confusing to appear in supermarket for now, judge rules.
Daimler sets to take stake in Beijing Auto.Continue reading...
Posted by Mark J. Miller on June 28, 2013 06:06 PM
Social Media Helps Launch New Beer
When British beer company Brew Dog put the word out that they wanted some help with a new beer, help poured in via Twitter, Facebook, and blog posts.
Over one week, beer fans chose everything from the beer’s name and taste and alchohol content, Mashable reports. "This project totally handed the keys to the brewery over to our fans and put them in the driving seat," Sarah Warman, a spokesperson for Brew Dog. "This gave us an incredible platform to explain the different stages of brewing and show how your choice at that stage influences the final beer you end up with, be it determining the alcohol level, bitterness or style."
The end result: #Mashtag, a 7.5 percent American Brown Ale made with New Zealand hops and aged on hazelnuts and oak chips.Continue reading...
Posted by Dale Buss on May 29, 2013 09:12 AM
Nike drops Livestrong lines after 2013 holidays.
Netflix sees stock tank as poor reviews of new Arrested Development come in.
Walmart pleads guilty to illegal dumping.
Airbus tackles flaws in superjumbo jet.
Amazon launches men's grooming platform.
Apple hints at producing wearable devices as CEO Tim Cook insists company's innovation streak hasn't run out.
Chevrolet unveils social media effort for L.A. Galaxy sponsorship and says its new Corvette is the most powerful ever.
Comedy Central gets temporary lifting of ban in India.
Coty files for IPO of up to $1 billion.
Dell approaches heated phase of buyout battle.
GoDaddy gets ready for new domains.Continue reading...
Posted by Mark J. Miller on May 24, 2013 05:22 PM
Mike's Hard Looking For More Love
Lemonade is generally considered something for the summertime and even just for picnics, so Mike’s Hard Lemonade, after 14 years on the market, is aiming to inform consumers that there are plenty of other times to drink the stuff, too. The brand’s new campaign features offbeat commercials that are set in traditionally beer-drinking locales and end with the tagline “It’s never not a good time for a Mike’s Lemonade.”
“We’re looking at a traditional beer consumer, which is a natural fit for Mike’s,” Sanjiv Gajiwala, the director of marketing for Mike’s, told The New York Times. The brand has its work cut out for it since research has shown that 21 percent of men “would not want to be seen” holding a fruity malt beverage while only 11 percent of women felt the same way, MSN reports.
The brand will spend between $15 million and $20 million on the campaign, up from its overall 2012 advertising budget of $13.3 million, the Times notes.Continue reading...
Posted by Mark J. Miller on May 3, 2013 05:40 PM
Boston Beer Takes a Big Hit
America’s drinkers are putting down their Sam Adams. Its brewer, Boston Beer Co., which has gotten a bit of press recently for putting in a trademark request for Boston Strong 26.2 Brew in the wake of the bombings at the Boston Marathon, announced its quarterly earnings Wednesday and they were not good. The company earned 51 cents per share in this year’s first quarter, “down almost 9 percent from a year earlier and well below the 62 cents a share expected by analysts,” CNN reports.
That news sent shares of the country’s top craft brewer down almost 11 percent Thursday. Their spot at the top of the heap is hurting them, the company said, as consumers are turning their tongues to other smaller craft brews that are on their way up.Continue reading...
Posted by Dale Buss on January 8, 2013 09:01 AM
AIG considers suing U.S. government despite federal bailout aid.
J&J sells Roloaids brand to Sanofi.
Samsung caps best year ever.
ABC spurs questions for marketers with move of Jimmy Kimmel's show.
Apple sees CEO Tim Cook make second visit to China as mainland footprint doubles.
Bacardi snaps up St-Germain liqueur brand.
Bank of America extends retreat from mortgages.Continue reading...