Posted by Dale Buss on October 4, 2013 09:34 AM
Amazon greenlights three new TV pilots and readies set-top box.
Samsung predicts record operating profit.
Chevrolet tries on Google Glass.
Banana Republic creative director steps down after five years at the brand.
Boeing sees commercial deliveries rise.
Cars.com plans to sit out Super Bowl after six years in Big Game.
Facebook reveals plans for Instagram.
Fiat isn't close to deal with UAW for Chrysler stake.Continue reading...
Posted by Barry Silverstein on August 14, 2013 02:22 PM
Gap is launching the biggest marketing campaign in its history—dubbed "Back to Blue"—this fall with a global media push that includes the brand's return to TV after a hiatus since 2009, as well as print and outdoor advertising, social media, in-store promotions and digital marketing. In fact, Gap will be the first brand to take over all mobile ads on Tumblr for one day, August 29.
"Pop culture doesn't really start on TV anymore," Rachel Tipograph, Gap's global director of digital and social media, told Mashable. "Pop culture starts on the Internet. When you think about what community is creating pop culture on the Internet, it's Tumblr."
The Tumblr campaign includes a content creation contest, where the winning work will earn a spot on Gap's Tumblr and be turned into Tumblr mobile ads. There are also nearly 10 "Back to Blue Moments" videos on its YouTube page.
The impetus for "Back to Blue" is two-fold, according to Seth Farbman, Global Chief Marketing Officer for Gap.Continue reading...
Posted by Mark J. Miller on April 19, 2013 03:46 PM
Gap has had rough times in recent years, with hundreds of store closures and executive swaps. But the clothing company is hedging a unique plan that it hopes will help it continue growing market share worldwide under the helm of its new, more focused Creative Director Rebekka Bay.
Glenn Murphy, the company’s chairman and CEO, rolled out the blueprint Thursday, noting that the brand aims to franchise Old Navy locations internationally, add Old Navy and Banana Republic stores to the brand’s presence in China and have a stronger push across all channels for all of its brands, including Athleta, Piperlime and Intermix, Mediapost reports.
"We see [the opportunity for global growth] particularly in some countries where in our category, you're talking about double-digit growth just to keep up with the market," an exec said during the call, according to Fool.com, which named China, Indonesia, Vietnam and Cambodia as a few of the countries in question. Old Navy is expected to be the first of the Gap brands that goes into Asian markets that it hasn’t entered just yet. Up to 85 stores are expected to be opened before year’s end and 10 of those will be outlets.Continue reading...
Posted by Dale Buss on February 7, 2013 08:57 AM
ABC sells out ads for Oscars.
AOL is constantly innovating but toward what end remains unclear.
American Airlines and U.S. Airways move closer to merger as U.S. Airways rises to top of customer-loyalty survey.
Banana Republic hooks up with Match.com for Valentine's mixers.
Boeing prepares redesign of troubled Dreamliner batteries.
Campbell Soup enlists celebrity chef in heart-health campaign.
Chipotle plans mid-year price increase.Continue reading...
Posted by Dale Buss on October 22, 2012 09:00 AM
Lance Armstrong is stripped of titles and banned from cycling for life by international body.
Nissan joins hybrid parade.
Virgin's four-star hotels are coming to NYC.
AIG CEO defends company's "free lunch" to New York mag.
American Idol sees ad rates fall.
Ancestry.com agrees to $1.6-billion takeover deal.
Apple creates buzz with plans for smaller iPad as school sales buoy its tablet lead.
BP sells entire Russian stake to Rosneft.
Banana Republic plans to bring back Mad Men collection.Continue reading...
Posted by Sheila Shayon on October 16, 2012 05:16 PM
Gap Inc. chairman and CEO Glenn Murphy announced today that it has created a new global brand management structure so that its flagship Gap, Banana Republic and Old Navy brands will each be led by a single executive with global purview beginning in fiscal year 2013. The move also creates a global innovation and digital strategy group, a first for the apparel company.
With more than 3,200 stores across its brands, the move consolidates North American, international, online, outlet and franchise divisions in an effort to improve market share. Gap has been expanding abroad and now has stores in more than 40 countries (compared with eight in 2006), but a word of caution from NASDAQ: “The company would be following the path of other apparel retailers, like Abercrombie & Fitch Co. But the road is a tricky one, especially right now due to economic conditions around the globe. Gap would do well to take a steady-as-she-goes approach.”Continue reading...
Posted by Shirley Brady on July 2, 2012 08:45 AM
Apple pays $60M to end iPad trademark dispute in China, looks to secure ipad3.com domain.
Barclays scandal forces out chairman, saying "the buck stops with me."
Bristol-Myers agrees to buy Amylin Pharmaceuticals for $5B in cash, expands diabetes alliance.
Rupert Murdoch will rebrand the Wall Street Journal as WSJ as part of News Corp. split.
AMC parent ends AT&T U-verse TV dispute with long-term agreement, as Dish feud continues.
Applebee's rolls out fresh menu, look and campaign.Continue reading...
Posted by Shirley Brady on May 29, 2012 04:29 PM
Gap Inc. credits its record first quarter results to Banana Republic's first designer collaboration: the two-time Mad Men collection created by the show's costumer, Janie Bryant. Now it's hoping lightning will strike twice, with its second collaboration also evoking the swinging sixties, thanks to designer Trina Turk.
Banana Republic’s North American same-store sales rose 5 percent in the three months ended April 28, the most in two years, while total revenue at the unit rose 7.4 percent to a first-quarter best of $622 million, according to Gap’s earnings reported on May 17th.
As Mad Men grapples with the changing styles and mores of the 1960's, Banana Republic is continuing on the same path by signing Turk, known for her colorful, Palm Springs-inspired, 'cocktails by the pool' summer-ready capsule collection, including the strapless dress worn by model Coco Rocha (who's guest style editor for Target this month), above. (A selection of Turk's BR designs, arriving June 7th, will be available in a Gilt.com pre-sale at noon ET on Wednesday.)Continue reading...