Interbrand IQ: The Best Asian Brands Issue

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brand news

In the News: Amazon, Pfizer, Tea Party and more

Posted by Dale Buss on November 30, 2011 08:55 AM

In the News

ABC dismisses rumors of Pan Am's demise.

Amazon continues being coy about Kindle sales.

Apple's Siri can handle Viagra but not abortions.

AT&T disturbed by FCC report.

Audi finds success with youthful marketing.

BBC web redesign goes live in the UK.

Carlsberg acquires Vietnamese brewer.

Google and Facebook ordered to de-index counterfeit domains.

Jack Daniel's holiday campaign celebrates brand's Lynchburg, Tenn. roots.

Janet Jackson teams up with Blackglama to design luxury fur line.

Microsoft Office is reportedly coming to the iPad as Windows tablet hopes fade.Continue reading...

brand news

Brands to Watch: Apple, Old Spice, Yelp and more

Posted by Shirley Brady on February 16, 2011 06:00 PM

Brands to Watch

Apple is #1 on Fast Company's list of 50 most innovative companies.

Apple's new iPad subscription policy begins signing up magazine titles, with Elle, Nylon and Popular Science agreeing to terms.

Archie Comics go digital with Graphic.ly.

CBS revenue is up, while CBS College Sports channel to be renamed CBS Sports Network.

Cisco will help city of Barcelona with '2020 Vision' for sustainable urban and economic growth.Continue reading...

road warriors

Mexico City Goes Green, But Will Its Bike-Sharing Program Work?

Posted by Russ Josephs on February 25, 2010 11:01 AM

In an effort to modernize their brands and attract tourism dollars, many cities are adopting "green" campaigns aimed at reducing pollution, promoting health, and demonstrating concern for the environment.

Mexico City recently launched an official public bike-sharing program, which will initially include 85 stations and over 1,000 bikes. Participation costs 300 pesos ($23) a year, and bikes can be taken for 30 minutes a ride. After only a few days, over 1,000 people have already signed up.

The program is similar to those that have successfully launched in Washington D.C. and Barcelona. The first city to try anything of the sort was Portland, Oregon, which provided hundreds of used bikes to its inhabitants, which were scattered all over the downtown area. Riders could simply use the bikes when they wanted, then leave them for others to use. A similar attempt was made in New York City, but within a few days all the bikes were stolen.Continue reading...

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