tech style

Geek Chic: Wearable Tech on the Runway at New York Fashion Week

Posted by Isobel Oliphant on September 5, 2014 07:24 PM

Wearable tech is in the spotlight this week with a slew of devices unveiled at two once-opposed, now merging, worlds. 

At the IFA consumer electronics show in Berlin, brand innovators including Asus, Sony and Samsung are showcasing smartwatches and activity-tracking smartbands, while Motorola released its Moto 360 smartwatch today. And as New York Fashion Week got underway, Intel launched its MICA band in collaboration with Opening Ceremony and announced a smartwatch with Fossil; Rebecca Minkoff (partnering with Case-Mate) and CuteCircuit showcased their respective takes on wearable tech; and a panel today explored the intersection of fashion and technology.

Wearables are no longer the stuff of science fiction, and the future of fashion (and the fashion of technology) is here, as the high-end brands help the garment industry evolve from textiles to tech styles, and Fashion Week is morphing into Fashion Geek Chic.

IDC estimates that more than 19.2 million wearables are expected to ship this year, tripling last year’s sales figures, while wearables could become a $50 billion industry in five years according to Credit Suisse research. Yet many observers feel that widespread adoption hinges on a true marriage of form and function.

Apple devotees are certainly waiting to see if the brand's highly-anticipated smartwatch (and just-revealed collaboration with designer Marc Newson) will strike that delicate balance when revealed next week at its first ever product launch with fashionistas on the invite list.Continue reading...

brand news

Brand News: Tata, Axe, Uber and more

Posted by Dale Buss on August 12, 2014 09:41 AM

TOP STORIES

Tata launches new airline Vistara on social media as Jaguar, Land Rover sales boost business

Chiquita bananas brand sparks bidding war.

Axe goes celibate in ad for new scent.

Uber goes after Lyft and vice versa as they seek to supplant taxi industry.

Robin Williams dies of suspected suicide at age 63 as brands and fans pay tribute and ABC News apologizes.

MORE BRAND NEWS

Aereo could survive on new Senate proposal. 

Alibaba poses problems for bankers with IPO.

Alitalia and Etihad Airways finalize investment deal for reinvigorated Alitalia. 

Amazon and Disney dispute more than pricing as new Fire Phone ads tout Firefly technology.Continue reading...

brand news

In the News: J.Crew, Macy's, Toyota and more

Posted by Dale Buss on October 28, 2013 09:10 AM

In the News

J.Crew is hoping to take London by storm with first UK flagship opening.

Macy's joins Barneys in "Shop & Frisk" scandal.

Toyota remains world's largest car company by volume and stages rollercoaster campaign for Camry

Burger King profit soars on lower costs.

Disney tries a new twist by launching new kids' show on app for tablets.

Dollar General beats Walmart at low prices in survey as chains weigh benefits of mobile checkout.

Emirates Airline ponders $30-billion order for Boeing jets.Continue reading...

brand news

In the News: Facebook IPO, Yahoo, HP and more

Posted by Dale Buss on May 18, 2012 09:01 AM

In the News

Facebook heads into IPO today with record pricing and a strategy to raise money, not hype, WSJ says — but also with persistent questions among brand marketers about the value of advertising, among other challenges. Meanwhile, average investors face long odds on a big Facebook payday, which will make Bono the richest rock star and Mark Zuckerberg richer than Google's co-founders.

Yahoo names new executive team as Alibaba deal apparently looms.

HP plans to slash workforce by up to 30,000, WSJ says.

Bud Light is drawing online buzz from Millennials.

Amazon to sell ads on Kindle Fire welcome screen.

Barneys New York relaunches website.

Coca-Cola bests Pom Wonderful in court in latest round of long-running labeling dispute.Continue reading...

brand news

Brands to Watch: American Airlines, Groupon, Time Inc. and more

Posted by Shirley Brady on January 10, 2011 07:00 PM

Brands to Watch

American Airlines wins court order barring Sabre from hiding flight and fare information.

Barneys rumors pan out, as creative director Simon Doonan steps down to become 'ambassador.'

Campbell's soup returns to UK after two-year break.

CNN simplifies on-air look.

Facebook rolls out new profile design to all users.

Groupon raises record-breaking $950 million in venture capital.Continue reading...

holidaze

Barneys Celebrates Holidays with Chefs, Coffee and the White House

Posted by Shirley Brady on December 24, 2010 11:00 AM

Barneys New York creative director Simon Doonan invited celebrity chefs Rachael Ray, Bobby Flay, Jamie Oliver and other professional foodies to help kick off the retail brand's food-themed holiday windows this year, in a bid "to prove that fashion and food are not exclusive."Continue reading...

fashion therapy

Fashion News: Barneys, Fashion's Night Out, William Rast and more

Posted by Caroline Smith on December 1, 2010 04:00 PM

Barneys NY creative director and author Simon Doonan may be a particularly crank elf this holiday season. In the wake of a management shakeup he's still in place, but rumors of tension with new CEO Mark Lee have surfaced.

Comme Des Garçons brings multi-label concept shops to Beijing.

Proposed design piracy law moves forward.

Fashion's Night Out returning for third time in 2011.

InStyle Magazine is now selling clothes online.Continue reading...

Target Taps Barneys' Simon Doonan for Halloween Couture

Posted by Shirley Brady on October 26, 2010 01:20 PM

Call it A-scare-again Apparel. Continuing with today's Halloween costumes + celebrities (dead or alive) theme, check out Target's Haunted Couture collection designed by Simon Doonan.

In a side-step from his role as creative director and window-dressing savant of Barneys New York (when he's not moonlighting as a writer), Doonan's costumes for Target pay homage to Vegas-era Elvis, Paris Hilton (with a companion paparazzi) and other icons he details here.

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