Posted by Sheila Shayon on November 15, 2013 10:54 AM
As palm oil production continues and demand grows, the most vulnerable tropical habitats worldwide are systemically being destroyed. But after an outcry from consumers and activists, some of the biggest consumers of palm oil are making it their business to implement more sustainable production.
The 2013 edition of WWF’s Palm Oil Buyers Scorecard ranks Ecover, Ferrero, IKEA, REWE, United Biscuits and Unilever as the leaders in the uptake of sustainable efforts.
Earlier this week, Unilever made a transformative move by announcing that all of the palm oil it buys—about 1.3 million tons a year for use in Dove soap, TRESemmé and Flora margarine, among others—will come from traceable sources by the end of 2014, allowing the world’s biggest user of palm oil to guarantee that the oil is coming from environmentally safe and legal suppliers.
The Anglo-Dutch CPG giant has crossed swords with environmental activists for sourcing the oil from plantations involved in mass deforestation in Malaysia and Indonesia, but the brand has vowed to consciously source its product in the future. "The first step in this whole journey is to know where the stuff is coming from," Marc Engel, Unilever's chief procurement officer, told the Wall Street Journal.Continue reading...
Posted by Sheila Shayon on October 31, 2013 11:22 AM
L'Oréal Paris has found an unlikely partner in the pursuit of beauty—the Metropolitan Transit Authority. The pair have teamed up to host L'Oréal Paris' Intelligent Color Experience vending machines inside a New York City subway station that allows any straphanger to stock up on beauty items on-the-go.
Running in the 42nd Street-Bryant Park station between Nov. 4th and Dec. 30th, the intelligent vending machines actually scan a user's outfit to detect colors and style, in turn suggesting beauty products that "match or clash." Users can purchase items with a credit card, or if they choose not to buy on the spot, can email the look to themselves.
As more brands explore interactive shopping experiences through experiential marketing, L’Oréal’s latest offers a “real-life experience through technology,” Marc Speichert, CMO L’Oréal Americas, told the New York Times. “What’s amazing with the technology is that we’ll have the ability to measure the level of engagement," he said, based on “the number of people who pass by, the number who interact with each screen, the number who leave their information.”Continue reading...
Posted by Dale Buss on October 2, 2013 03:39 PM
Ulta Beauty is looking better to investors, customers, employees and retailers after the first three months of the reign of new CEO Mary Dillon. And with her plans to open more stores and introduce new products and brands to extend the Ulta franchise, Dillon hopes to keep all those constituencies smiling for some time to come.
The Bolinbrook, Ill.-based chain boosted second-quarter net sales by 25 percent, covering a period that overlapped Dillon's July 1 start at Ulta after leaving US Cellular, where she had been CEO since 2010. Dillon also previously was global chief marketing officer for McDonald's and president of PepsiCo's Quaker Foods unit.
"There's a big opportunity to drive overall awareness of Ulta as a brand," Dillon told brandchannel. "I don't plan any radical changes; I want to build on our foundation and strengthen it.Continue reading...
Posted by Mark J. Miller on August 26, 2013 01:48 PM
It’s been nine years since designer Tory Burch’s clothing and accessories started appearing on boutique shelves. Now that her core business has breached its borders, Burch has no intentions to slow the process. Instead, she's creating a lifestyle brand with the launch of her beauty and fragrance lines.
The line consists of several makeup items, a fragrance, as well as a bath and body collection that includes a scented candle. The new collection will be available Sept. 26 at Tory Burch boutiques as well as major retailers such as Bloomingdales.
Burch told Women’s Wear Daily that her family members inspired parts of the collection. The fragrance, which is made in partnership with the Estee Lauder Cos. Inc., contains traces of earthy vetiver, which her father and brothers wore, while the line's regal design was inspired by her mother's many designer perfume bottles. The natural tones of Burch's makeup were also inspired by her mother's minimalist style.Continue reading...
Posted by Mark J. Miller on August 21, 2013 01:52 PM
Global cosmetics company L'Oreal has teamed up with YouTube phenom Michelle Phan for the world's first crowdsourced beauty line.
The line, em michelle phan, was co-created by a community of beauty enthusiasts who were inspired by the online star, who began posting makeup tutorials back in 2007 and has since collected nearly 1 billion views and more than 4.6 million subscribers.
Currently only available online at emcosmetics.com, the 250 products are rumored to be getting their own store in New York City in the fall.Continue reading...
Posted by Adeline Chong on August 5, 2013 05:45 PM
Kanebo's voluntary recall across Asia of its skin-whitening product range in early July was a wakeup call for consumers as well as the skin lightening industry. Kanebo, the second largest cosmetics company in Japan after giant Shiseido, sells products in over 50 countries across Asia, Europe, and the US, with its whitening products comprising nearly 30 percent of its skincare range.
Nearly two months before its July 4 recall, a clinic reported to Kanebo that three patients had complained of skin damage following use of a Kanebo whitening product. The company withheld the information for over a month before notifying the government and issuing a recall, a move that garnered worldwide criticism. The products, which gradually lighten the skin, are a part of a $13 billion industry in Asia alone, where fair skin has long been associated with an elevated social class.Continue reading...
Posted by Sheila Shayon on July 26, 2013 11:49 AM
L’Oreal is teaming up with Walgreens and Duane Reade stores in New York City in an effort to test the connection between mobile coupons and real-time purchases.
L’Oreal coupons will be offered through mobile/social makeup app, Pretty in my Pocket (PRIMP), which leverages the existing relationship between ad startup Sparkfly and Walgreens' and Duane Reade's POS-providers. L’Oreal will be able to mine data from every consumer purchase via barcodes and connect it to their PRIMP profile.
Female owned and operated, PRIMP launched in late 2012, incentivizing in-store purchases with redeemable ‘Perks’ while enabling brands and retailers to track sales online and offline.Continue reading...
Posted by Abe Sauer on July 15, 2013 04:04 PM
If I only have an A-cup breast, will you still love me? So asks a new Dove campaign in China.
On the heels of its success with the "Dove Real Beauty Sketches" campaign in the west, Dove is taking its self-esteem message to women in the world's most populous nation.
Interestingly, the campaign takes on a whole different set of baggage in China, where a gender imbalance and the stigma over "leftover women" make for a tricky environment for marketers—one where messaging runs the risk of exploitation, or even worse, being ignored in the din.Continue reading...