Posted by Dale Buss on April 3, 2013 09:01 AM
JCPenney slashes CEO Ron Johnson's pay, woos fashionistas with store-in-store bijoux bars.
Facebook dispute over Timeline trademark will go to jury trial; faces questions about new smartphone.
Tesla CEO Elon Musk will personally guarantee car buyback values as company introduces leasing.
A&W introduces Mini Polar Swirls via Vine.
Angelina Jolie opens school in Afghanistan funded by her jewelry collection.
Apple begins production of refreshed iPhone this quarter.Continue reading...
Posted by Abe Sauer on April 1, 2013 04:04 PM
China's state-run media including CCTV went into the weekend bashing Apple and came out the other side doing the same. Tech writers and journalists agree China's smear campaign against Apple has backfired because the effect China's smear campaign is having on Apple's brand is worse than you think in some quarters, and not such a big deal in others (depending who you read).
China's "attack" on Apple certainly doesn't have a simple black or white outcome. The impact will be seen after the dust settles, and it will (especially now that CEO Tim Cook has reportedly apologized), with one Citi analyst projecting that the showdown could cost the company up to $13 billion in sales in the market.Continue reading...
Posted by Abe Sauer on March 22, 2013 02:17 PM
At top: Attention art directors looking for something new and cool. Check out the perspective art of this Beijing Chemical Engineering University student.
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: ad spend... what China wants in 2013... suspicions about VW's recall... Apple... Buick's recall... Microsoft on Taobao... BMW partnerships... one evil mechanic's genius business development idea... Gangnam grannies take on Harlem noodle shake... and more.Continue reading...
Posted by Dale Buss on March 1, 2013 07:22 PM
Even as European economies and the EU wrestle with the continent's slide back into recession, luxury auto brands are ready to show off at next week's Geneva auto show like there really is a tomorrow—at least for their upscale clients.
Alfa Romeo, Bentley, BMW, Ferrari, Land Rover, McLaren, Mercedes-Benz and Rolls Royce are among the premium marques that will be displaying new production and concept vehicles at the annual show, which ranks as Europe's most important stage for automotive style and innovation and one of the most important auto exhibits in the world each year.
Among the brands and their scheduled delights:
Alfa Romeo debuts its 4c small sports car after unveiling the concept at Geneva two years ago. The prospect of selling this new vehicle in the United States has got many Chrysler dealers sniffing out the possibility of adding the Alfa Romeo brand to their stable along with Fiat.
Audi will display a plug-in hybrid version of its A3 hatchback, known as the A3 e-tron, which will go on sale next year. Sibling brand Volkswagen, by the way, will show off the next-generation, sporty GTI hatchback that is supposed to go on sale later this year.
Bentley is supposed to show off its second-generation Flying Spur, which it says is faster, more powerful and more fuel-efficient than its current model, according to Automotive News.
Posted by Dale Buss on December 12, 2012 09:02 AM
HSBC hopes to minimize brand damage from $1.9 billion U.S. fine.
Avon leaves South Korea and Vietnam in $400M cost-cutting move.
FedEx is accused of overcharging.
Amazon strikes sales-tax deal with Massachusetts.
Apple tests new TV designs.
Audi launches driving tech simulation game for Sony PlayStation.
Bausch & Lomb explores selling itself.
Bentley opens boutique at brand HQ.
Cinnabon reaches 1,000th bakery milestone.Continue reading...
Posted by Dale Buss on October 17, 2012 04:35 PM
Growth in auto sales may be slowing in China from the breakneck pace of a year or two ago, but it's still the most important long-term car market in the world. That's a main reason Chinese consumers are now seeing a new TV and print campaign for the updated Beetle.
China is Volkswagen's largest sales region — recently passing the US to become its top region for its luxury Porsche and Bentley brands — and has been a driver for the automaker's global sales volume and profit. Volkswagen sold 2.3 million vehicles in China alone in 2011, up 17 percent from 2010, according to the Wall Street Journal. The company even reshuffled top management last summer in part to make sure it wasn't losing any traction in China.Continue reading...
Posted by Dale Buss on September 26, 2012 12:09 PM
Design dictates so much — perhaps the biggest share — of purchase descision-making by car-buyers. So the automotive-design world is a highly competitive crucible and that rare arena inside the industry where individual creative genius often is allowed to shine. Marketing is the other such place.
So Walter de Silva, global design chief for Volkswagen, caused a bit of a sensation when he criticized many other automakers' current design languages, and actually an entire reigning school of automotive design, as outdated and on the decline.
And what, does he believe, is ascendant in automotive design? Well, said de Silva at a VW product launch in Tokyo, that would be, of course, his brand's approach to design.Continue reading...
Posted by Shirley Brady on September 6, 2012 08:34 AM
Amazon teases new Kindle Fire devices during NFL kick-off while Kobo unveils new range of "e-readers for everyone."
Albertsons scales back retail operation with store closures.
Andy Roddick retires after U.S. Open loss, as Roger Federer is knocked out and loses world #1 title.
Ben & Jerry's sues over x-rated Ben & Cherry's.
Bentley moves US management team to VW HQ.
Bill Clinton helps seal Barack Obama nomination at DNC convention.
Billabong attracts $700 million bid from Bain Capital.
BP unveils new technology to boost oil production.Continue reading...