branded entertainment

Jordan Brand Taps Funny Side of Blake Griffin and Chris Paul for Late-Night TV

Posted by Dale Buss on October 20, 2014 05:28 PM

They've both already demonstrated their commercial chops for a variety of brands. Now NBA stars Chris Paul and Blake Griffin want to show off their comedic skills—and Nike's Jordan shoe brand is only too happy to showcase the two pro-basketball all stars. Call it Jordan Branded Entertainment.

The duo are natural funnymen for the brand's first foray into original programming. Paul has made his mark as an endorsement personality in campaigns such as State Farm's separated-at-birth scenario that focuses on "giving assists," while Griffin probably is best known for his work for Kia, including taking a flying leap over a Kia that was blocking him in the paint. Continue reading...

brand news

In the News: Facebook, Starbucks, Politico and more

Posted by Dale Buss on October 31, 2013 09:14 AM

In the News

Happy Halloween!

Facebook encounters decline in teen engagement as mobile ads fueled profit jump.

Starbucks enjoys best year in its history.

Politico launches a print magazine.

American Airlines and US Airways trying to work with government to clear merger.

BMW recalls 176,000 vehicles to fix power brakes.

Bank of America sees $1 billion stake held by Qatar sovereign-wealth fund.

Boeing intends new 777X to subsume role of jumbo jets.

Burger King plans "fewer, more impactful" new menu items.

Chrysler vows to learn from botched rampup of Jeep Cherokee production.Continue reading...

sports in the spotlight

NBA Players Put Brands on Display in Playoff Fashion Wars

Posted by Mark J. Miller on April 23, 2013 07:07 PM

While NBA fans who are lucky enough to get playoff tickets will file out of each game wearing pretty much anything that has their team’s branding on it, the players they worship will be making completely different choices—and every apparel brand out there would love for that choice to involve them.

In last year’s Finals between the Oklahoma City Thunder and Miami Heat, the Thunder’s Russell Westbrook let the world know that he thought he was responsible for the hipster trend to wear funky lensless glasses, USA Today recalls.

The playoffs just started this past weekend but it’s already gotten off to a good jump on the fashion front as the Heat’s LeBron James dropped some jaws (and not in a good way) with his Tommy Bahama-esque shirt and James Harden of the Houston Rockets showed up for post-game interviews wearing a shirt that involved a whole lot of pleather. Los Angeles Clippers stars Blake Griffin and Chris Paul also got into the act. Russell Westbrook wore a sleeveless leather top and gold bedazzled high tops after his team’s game Sunday.Continue reading...

automotive

Hamsterbranding: Kia and Chevy Know How to Score With Millennials

Posted by Dale Buss on July 30, 2012 10:58 AM

Many car brands may be scrambling and scratching their heads to figure out how to appeal to the elusive and automotively nonchalant Millennial generation, but at least two brands seem to be closer than some of the others.

Kia is bringing back the popular hamster characters for its Soul minicar on the basis of how well the campaign has played with Generation Y. And Chevrolet already is seeing an encouraging interest by twenty-something consumers in its new little Spark model, which is just hitting showrooms at prices as low as below $13,000.Continue reading...

brands we love

Subway Holds Top Spot In YouGov US Buzz Rankings as Olive Garden Joins Party

Posted by Dale Buss on July 13, 2012 12:29 PM

Subway still has the most restaurants of any U.S. fast-food chain. And probably even more important, it still has the most buzz.

At least according to the mid-year review of U.S. Buzz rankings by YouGov BrandIndex. Subway once more stands atop the rankings for all brands, followed by Cheerios, Amazon, History Channel, Ford, Discovery Channel, Lowe's, Olive Garden, YouTube and Google.

Subway "has consistently been teh top Buzz generating brand in BrandIndex over the last three years," YouGov's analysis of its results says. "Equally impressive to the No. 1 position is the brand's unique ability to keep marketing and advertising 'fresh' as scores continued to improve in 2012 while most other brands in the top 10 have trended lower through the first six months of the year."

Among other things, YouGov cited Subway's "ever-popular" $5 foot-long promotion, its "celebrity roster" of brand ambassadors — which lately have included NBA star Blake Griffin and Olympic swimmer Michael Phelps — and new breakfast offerings.Continue reading...

brand accolades

Take a Bow: Brand Winners in the 2012 North American Effie Awards

Posted by Sheila Shayon on May 29, 2012 10:04 AM

Since 1968, winning an Effie Award has been recognized as a symbol of marketing communications excellence for advertisers and agencies globally. Effie is a pseudo-acronym, an abbreviation derived from the word effectiveness, and its award, is a singular mark of advertising/marketing excellence.

The 2012 North American Effie Effectiveness Index, announced last week at the 44th annual Effie Awards Gala in New York, ranked Procter & Gamble as the most effective advertiser in North America and IBM as the most effective brand.Continue reading...

automotive

Kia: The Little Brand That Could (If Hyundai Would Let It)

Posted by Dale Buss on May 2, 2012 02:33 PM

Kia Motors America has been the fastest-growing car company in the United States over the last five years, and that vibe continued in April: Kia sales were up 1 percent for the month over a year earlier for its best ever April sales, even though, like all auto brands, it had three fewer "selling days" during the month.

Yet like every other month, Kia's accomplishment probably won't get as much attention as another fact from the April sales reports: Hyundai, its sibling brand, also posted a 1-percent increase for the month.

That's just the way it is for Kia, whose biggest shareholder (and competitor) is Hyundai. The Seoul-based brands share a chairman and much of the guts of their vehicles. Both Hyundai and Kia also sell mostly small, fuel-efficient cars. But from those commonalities, the two brands diverge sharply.Continue reading...

brand bites

Brand Bites: Salma Hayek and Other Celeb-Centric New Campaigns

Posted by Abe Sauer on February 24, 2012 12:39 PM

• Go ahead, customize that 2013 Mustang — but watch out for the little ballerina with the inner Black Swan.

• "For sale - a willing and able permanent or temporary employee." Unemployed woman auctions herself on eBay.

• "Eyevertising!" Unemployed Londoner offers ad space ... on his eye.

Below, check out Funny or Die's Kia Optima spoof with Blake Griffin and Jeff Goldblum; Salma Hayek's midnight run for the Milk Mustache campaign; will.i.am drives buzz for Chrysler; and more.Continue reading...

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