retail watch

Macy's Boosts Holiday Shoppers' Mobile Savvy with Google and Apple

Posted by Dale Buss on October 23, 2014 02:56 PM

Nothing says holiday shopping like "immediate gratification." That's why Macy's is ready to roll out a proximity-marketing platform in partnership with Google that will lead shoppers to the specific item they're seeking—and also will offer suggestions about merchandise in their local Macy's that consumers may not be thinking about, Ad Age reports.

"We have seen encouraging results" from the program that Google and Macy's began testing about a year ago in San Francisco, Jennifer Kasper, group vice president of digital media and multicultural marketing at Macy's, told Ad Age. Shoppers "can go into a physical store and have immediate gratification."

Google's expanding roll-out of its proximity-marketing platform, Nearby, echoes Apple's iBeacon rollout and the Continuity platform for Android devices. The basic idea is to tap into the marketing and sales possibilities of using GPS, in-store "beacons" and other devices to give consumers promotional stimuli at times that it can be most effective: While they're in or near retail stores.Continue reading...

retail watch

Macy's Dials Up Omnichannel Strategy Ahead of Holiday Shopping Blitz

Posted by Sheila Shayon on September 17, 2014 01:29 PM

Macy’s is making a bigger investment in omnichannel retail technology ahead of the major holiday shopping season by creating a more personalized and interactive shopping experience for consumers in-store, online and on mobile devices. 

A pioneer in the implementation of RFID technology, Macy's will be rolling out shopBeacons to all of its locations across the US and will be expanding its partnership with Shopkick to drive consumer engagement in-store. 

“Macy’s and Bloomingdale’s remain committed to operating at the forefront of innovation, as well as fostering a locally relevant shopping experience in every store,” said Terry J. Lundgren, Chairman and CEO of Macy's, in a press release. “We are a multi-faceted retailer with stores, technology, Internet capability and mobile access that come together for our customers. They are at the center of all our decisions, and our ongoing research and development will continue to help us understand how to personally engage with them.”Continue reading...

brand extensions

Pepsi Kicks the Ball Downfield with Soccer-Themed Clothing Collection

Posted by Mark J. Miller on May 22, 2014 04:02 PM

In yet another timely play for soccer fever, Pepsi has launched a limited-edition clothing collection meant to capture the "art" and creativity behind soccer. 

The Live for Now Capsule Collection features clothing, accessories and electronics created by international designers including Original Penguin by Munsingwear, B&O PLAY, Gents, Goodlife, Del Toro and SHUT. 

The line, which overlaps Pepsi's "The Art of Football" initiative—celebrating soccer without being a FIFA World Cup sponsor—with its global Live for Now branding campaign, will be available at Bloomingdale's in the U.S., Colette in Paris, and Liberty in London.Continue reading...

holidaze

Holiday Windows 2013: Brands Go Bright for Global Sidewalk Displays

Posted by Sheila Shayon on December 23, 2013 05:45 PM

In the twinkling of an eye, retailers transform their windows for the holiday season into stylish and distinct winter wonderlands. From the nostalgic to futuristic, high-tech to old-fashioned, brands around the world invest countless hours and funds into creating a special, visual experience for guests of all ages. 

With Christmas and the New Year quickly approaching, here are a few that have got us in the holiday spirit:Continue reading...

retail watch

JCPenney Hopes to Breathe Life into Retail Sales with Pop-Up Shops

Posted by Brittany Waterson on February 27, 2013 12:37 PM

JCPenney, seemingly a permanent fixture in the news these days, seeks to push past the negative financial and branding headlines and tap into customer experience with their new pop-up shops, which will hopefully garner appeal from designer collaborations. 

The store, which is currently embroiled in a high-stakes trial with Macy's and Martha Stewart over product licenses, has had a rough time since CEO Ron Johnson took over a year ago. The brand's "no markdown" strategy backfired, and word on the street is that employee morale has hit an all-time low at the company's Plano, Texas headquarters. 

However, the company had a moment during the Oscars broadcast. The new campaign, a series of commercials introducing JCP’s latest brand partnerships expanded on last year's rebranding campaign with Ellen DeGeneres. It also boosted activity on Facebook and Twitter, rewarding some followers with gift certificates.

Now, with the success of shop-in-shop brands like Sephora, MNG by Mango, Levi's Denim Bar and Liz Claiborne, the retailer is adding more designers to its in-store boutique lineup and plans to expand to home goods later this spring. Each brand will have their own design aesthetic within their individual shop.

With its in-store designer additions, J.C. Penney joins Target, Macy's (now battling JCP in court over Martha Stewart) and Bloomingdale's as the latest department store to experiment with boutique-style shops. In fact, JCP is stealing from Target's playbook with a new exclusive home goods collection by American architect Michael Graves—Target's first designer partnership, which launched in 1999 and produced a whopping 2,000 items—and Justin Timberlake's William Rast collection, which launched as a Target exclusive in 2010.

Other upcoming JCPenney designer collaborations include in-store boutiques for Happy Chic by Jonathan Adler, Designs by Conran, Watchgear by Tourneau, Carters and Giggles. Here's a look at the in-store boutiques now hitting its stores:Continue reading...

fashion week

Microsoft Hits New York Fashion Week With Twitter Dress at Bloomingdale's

Posted by Shirley Brady on September 7, 2012 10:35 AM

Why is Microsoft at New York Fashion Week? It's on a digital date with Bloomingdale's, which has been getting increasingly interactive with its window displays to not only promote brands such as BMW, but even allowing passersby to stop and "try on" sunglasses or customize Havaianas flip-flops.

The intersection of fashion, retail and digital technology was highlighted in a co-branded Fashion's Night Out event Thursday night, where Microsoft and Bloomies invited #FNO-savvy fashionistas on Twitter to tag #MSBloomingdales to see their tags show up on the "Printing Dress" — a wearable computing concept (at left) that replaces pleats with tweets.

It's described as:

"a Microsoft Research project that explores the intersection of fashion and technology. This early prototype is an artistic installation that integrates computer components into a dress made almost entirely of paper. With an integrated projector, the dress showcases tweets in real time transforming the skirt into a real-time twitter display. The dress was presented and honored as “Best in Show” and “Best Concept” at the Design Exhibition at ISWC (International Symposium of Wearable Computers) in San Francisco 2011."

More details in the video below:Continue reading...

brand news

In the News: Apple, Chrysler, Victoria's Secret and more

Posted by Dale Buss on September 4, 2012 08:56 AM

In the News

Airbus sees demand in Asia driving future airliner market.

Apple sees rivals rush to make news before introduction of new iPhone.

Asia Pulp & Paper tries to improve green image against skepticism.

Baidu launches mobile web browser.

Bloomingdale's woos woos men with BMW cross-promotion.

Burt's Bees relies on consumer insights from "Burt's Buzz" community panel.

Chrysler posts 14-percent gain in August sales, leading parade of today's industry sales reports.Continue reading...

mobile marketing

Mobile Monday: New Campaigns by Swarovski and More

Posted by Sheila Shayon on May 21, 2012 04:33 PM

QR codes and augmented reality are hot commodities for mobile marketing, bridging the digital and analog worlds, pushing the edges, out-of-the-box, smart, crazy and fun. A few new mobile promotions that caught our attention:

Austrian crystal purveyor Swarovski is bringing the bling to Facebook with an app that delivers the digital Warholian promise of “15 amazing seconds of fame” by inviting users to submit personal dance videos modeling sunglasses for a chance to win one of 15 pairs of Swarovski Amazing sunglasses.

Bloomingdale’s new Big Brown Bag app (click here for Android) is a play on the store's "Big Brown Bag" bags, letting users create and manage wedding registries and Loyallist rewards points and pay their bill, find discounts and promotions and scan products in-store to view promotions and find other locations. “The launch of our mobile application for iPhone and Android is part of our commitment to enhancing our customer’s omnichannel shopping experience,” said Anne Bridges, SVP site merchandising, Internet productions and planning, to Mobile Commerce Daily. "We’re now inviting couples to use their phones – instead of a gun – to scan items to add to their registry."Continue reading...

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