Interbrand IQ: The Best Asian Brands Issue

rss

personal brands

J.K. Rowling Expands Brand, But There’s Something About Harry...

Posted by Mark J. Miller on August 3, 2012 01:27 PM

Fresh off her global Olympics cameo reading an excerpt of “Peter Pan” to the bazillion viewers who gaped at the London 2012 Games Opening Ceremony, author J.K. Rowling now gets to turn her attention back to her own magic-fueled kid-lit fantasy that ended up spanning a few generations: Harry Potter.

Rowling earlier this year announced she's writing a book for adults, her first foray beyond the Potter Empire that has kept her busy since Harry hit bookshelves back in 1997. Moving on from Potter publisher Bloomsbury with the move, Rowling stated, "The freedom to explore new territory is a gift that Harry’s success has brought me, and with that new territory it seemed a logical progression to have a new publisher. I am delighted to have a second publishing home in Little, Brown, and a publishing team that will be a great partner in this new phase of my writing life."

The last Potter book came out in June of 2007, and the last movie last year, but Rowling can't quit Harry — not just yet.Continue reading...

brand news

In the News: Apple, Groupon, Twitter and more

Posted by Dale Buss on February 28, 2011 09:00 AM

Branding NewsThe King's Speech won four Oscars including Best Picture at the Academy Awards last night, unseating early favorite The Social Network; click here for more coverage.

Apple's iPad 2 rumored to come in white as design guru Jony Ive may return to the UK.

Audi counts on accelerated sales in the US.

Baseball Hall of Famer Duke Snider dies.

Berkshire Hathaway is looking for “more major acquisitions,” Warren Buffett says.

Blackstone wins bidding for U.S. assets of Centro for $9.4 billion.Continue reading...

e-commerce

Amazon Kindle Goes Global, Wireless

Posted by Stephanie Startz on October 7, 2009 04:01 PM

Steal this e-reader: Amazon's new Kindle is going global.

Introduced late Tuesday, the new Kindle will be available for the first time in over 100 countries, with the capacity to download books and periodicals on AT&T and international partner wireless networks.

Through the Kindle store, consumers worldwide will have a choice of 200,000 titles, and US consumers a choice of 350,000 titles, from publishers Simon & Schuster, HarperCollins, Lonely Planet, Penguin, Bloomsbury and Hachette. Expected to ship October 19, the international version will retail for $279, while the US versions pricetag will drop $40, to $259.

Consumer interest is expected to build this holiday season. CNET reports that Forrester Research recently upped their 2009 sales forecast for US e-readers to 3 million units, from earlier targets of 2 million, with about 60% market share for Kindle and 35% for Sony's Reader.Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein