Posted by Sheila Shayon on August 5, 2013 12:50 PM
Boston billionaire John Henry is now the largest employer of journalists in Boston after his purchase of the Boston Globe from the New York Times Co. The principal owner of the Boston Red Sox, Henry is buying the Globe, the Worcester Telegram & Gazette and its website, the Globe’s direct mail business and a 49 percent interest in the free Metro Boston newspaper for $70 million, a virtual steal given the $1.1 billion the New York Times paid almost 20 years ago, but as with most major US dailies, the Globe has consistently lost readers, advertising, and status.
"The first thing to note is that he paid more for his second baseman than for the Globe," commented Lou Ureneck, a journalism professor at BU. As for his investment into the media business, Henry may have to deploy some of his best consumer engagement tactice from the Sox, as traditional revenue streams continue to falter. "Classified advertising is a distant memory, ancient history,” added Ureneck. “Maintaining newspapers—or more importantly the news organizations behind them—is going to be a long and difficult slog, requiring digital products strong enough to attract paying readers."Continue reading...
Posted by Dale Buss on August 5, 2013 09:25 AM
Facebook hires first CMO from Google.
Apple, Samsung and tech world are thrown by Obama administration intervention into trade ruling.
General Mills creates character to pitch Toaster Strudel as cold-cereal sales lag.
AB InBev defends Budweiser Black Crown performance.
AMC is at a crossroads.
Bass updates penny loafer for the next generation.
Cadillac hits pricing ceiling with ATS.
Citigroup expands "Thank You" loyalty events.
Cox Communications introduces Netflix-like personalized TV experience.
Denny's looks beyond breakfast with new marketing strategy.
Ford taps Mustang history in videos.Continue reading...
Posted by Mark J. Miller on April 22, 2013 11:41 AM
The folks at Nike are happy to pull in the bucks—$24.1 billion in the last fiscal year—thanks to the globe’s obsession with sports, but there is one product that the company isn’t interested in profiting from (at least for the time being).
Nike shirts marketed to New York Yankees fans with the phrase “Boston Massacre” emblazoned on them have been pulled from the market, according to ESPN’s Darren Rovell. Obviously, the shirts took on an unfortunate meaning in the wake of the bombing at last Monday’s Boston Marathon that left three dead and more than 150 wounded, some critically.Continue reading...
Posted by Mark J. Miller on March 29, 2013 05:42 PM
MillerCoors Selling Gear Via Mobiles
Whether you are high in the Rockies, out on a fishing boat, or at a party at somebody’s house, if the mood strikes you to purchase some MillerCoors-branded gear, it won’t be hard to do (as long as you can get your Smartphone working).
MillerCoors has unleashed a mobile site to sell merchandise for its brands, according to Mobile Commerce Daily. “MillerCoors wanted a fast, stable, integrated mobile commerce site that could harness the real-time data of their ecommerce site, but also be a separate, distinct channel for engagement and sales,” said Wilson Kerr, vice president of business development and sales at Unbound Commerce, Boston, which created the site, according to MCD.
Beware of drinking and shopping, of course.Continue reading...
chew on this
Posted by Dale Buss on May 24, 2012 10:57 AM
Just when you thought there was not another possible way for Taco Bell to combine cheese, ground beef, beans and corn chips, the renascent chain has introduced the Beefy Nacho Burrito. Not only that, but they're doing it for 99 cents — and with a marketing tie-in with Major League Baseball.
Taco Bell is now rolling out its latest menu item nationwide, featuring "seasoned beef, warm nacho cheese, cool sour cream and [new] queso strips, all wrapped in a warm flour tortilla." For those of you who have lost count over the years of the many different ways in which Taco Bell can combine such basic ingredients, the innovation here, the company said in a release, is that the company "has found a way to put nachos into a burrito."Continue reading...
Posted by Dale Buss on February 13, 2012 08:58 AM
ANZ Bank to cut 1,000 jobs as Australia's financial sector aims to correct slump.
Arby's plans brand refresh for third quarter.
Avon bribery-case evidence goes to grand jury, Wall Street Journal says.
Boeing eyes stretched, high-capacity 787.
Dunkin' Brands plans to double U.S. units in 20 years.
Groupon defends its accounting methods.
JetBlue plane wears Boston Red Sox colors.
Kodak runs into opposition over Kodak Theatre naming rights in Los Angeles.Continue reading...
Posted by Dale Buss on September 30, 2011 09:00 AM
Ford and GM credit standing will benefit from new labor pacts, as GM develops new front air bags between the seats for side-impact protection, and Ford sees controversy over its anti-bailout ad grow as congressman asks for investigation.
Adidas prepares marketing campaign for new shoe despite NBA lockout.
Boston Red Sox leave their fans with that blue feeling all over again.
"Buffett Rule" gets poll support from global investors.
Chili's spices up brand with bold commercials and flavors.
Diageo makes a spirited push into India.Continue reading...
Posted by Shirley Brady on December 9, 2010 11:30 AM
The Boston Red Sox have reportedly signed Carl Crawford to a seven-year, $142 million contract, but the baseball deal pales in comparison to another multi-million contract this week.
Shock jock Howard Stern announced on his Sirius XM satellite radio show today that he has agreed a new five-year contract work $500 million which will also bring his show to mobile devices.Continue reading...