Posted by Mark J. Miller on April 22, 2013 11:41 AM
The folks at Nike are happy to pull in the bucks—$24.1 billion in the last fiscal year—thanks to the globe’s obsession with sports, but there is one product that the company isn’t interested in profiting from (at least for the time being).
Nike shirts marketed to New York Yankees fans with the phrase “Boston Massacre” emblazoned on them have been pulled from the market, according to ESPN’s Darren Rovell. Obviously, the shirts took on an unfortunate meaning in the wake of the bombing at last Monday’s Boston Marathon that left three dead and more than 150 wounded, some critically.Continue reading...
Posted by Mark J. Miller on March 29, 2013 05:42 PM
MillerCoors Selling Gear Via Mobiles
Whether you are high in the Rockies, out on a fishing boat, or at a party at somebody’s house, if the mood strikes you to purchase some MillerCoors-branded gear, it won’t be hard to do (as long as you can get your Smartphone working).
MillerCoors has unleashed a mobile site to sell merchandise for its brands, according to Mobile Commerce Daily. “MillerCoors wanted a fast, stable, integrated mobile commerce site that could harness the real-time data of their ecommerce site, but also be a separate, distinct channel for engagement and sales,” said Wilson Kerr, vice president of business development and sales at Unbound Commerce, Boston, which created the site, according to MCD.
Beware of drinking and shopping, of course.Continue reading...
chew on this
Posted by Dale Buss on May 24, 2012 10:57 AM
Just when you thought there was not another possible way for Taco Bell to combine cheese, ground beef, beans and corn chips, the renascent chain has introduced the Beefy Nacho Burrito. Not only that, but they're doing it for 99 cents — and with a marketing tie-in with Major League Baseball.
Taco Bell is now rolling out its latest menu item nationwide, featuring "seasoned beef, warm nacho cheese, cool sour cream and [new] queso strips, all wrapped in a warm flour tortilla." For those of you who have lost count over the years of the many different ways in which Taco Bell can combine such basic ingredients, the innovation here, the company said in a release, is that the company "has found a way to put nachos into a burrito."Continue reading...
Posted by Dale Buss on February 13, 2012 08:58 AM
ANZ Bank to cut 1,000 jobs as Australia's financial sector aims to correct slump.
Arby's plans brand refresh for third quarter.
Avon bribery-case evidence goes to grand jury, Wall Street Journal says.
Boeing eyes stretched, high-capacity 787.
Dunkin' Brands plans to double U.S. units in 20 years.
Groupon defends its accounting methods.
JetBlue plane wears Boston Red Sox colors.
Kodak runs into opposition over Kodak Theatre naming rights in Los Angeles.Continue reading...
Posted by Dale Buss on September 30, 2011 09:00 AM
Ford and GM credit standing will benefit from new labor pacts, as GM develops new front air bags between the seats for side-impact protection, and Ford sees controversy over its anti-bailout ad grow as congressman asks for investigation.
Adidas prepares marketing campaign for new shoe despite NBA lockout.
Boston Red Sox leave their fans with that blue feeling all over again.
"Buffett Rule" gets poll support from global investors.
Chili's spices up brand with bold commercials and flavors.
Diageo makes a spirited push into India.Continue reading...
Posted by Shirley Brady on December 9, 2010 11:30 AM
The Boston Red Sox have reportedly signed Carl Crawford to a seven-year, $142 million contract, but the baseball deal pales in comparison to another multi-million contract this week.
Shock jock Howard Stern announced on his Sirius XM satellite radio show today that he has agreed a new five-year contract work $500 million which will also bring his show to mobile devices.Continue reading...
Posted by Dale Buss on October 6, 2010 09:00 AM
Amazon's competition heats up.
CBS touts upscale viewership early in new U.S. TV season.
EA Sports’ viral campaign features NBA star Steve Nash.
Eebee takes on baby video market.
Gap ditches its classic square logo.
GE is buying Dresser for $3 billion.
Google adds New York state to roster of education partners.Continue reading...
Posted by Sara Zucker on April 5, 2010 02:52 PM
Rapper Dr. Dre has teamed up with the Boston Red Sox on a pair of baseball-themed headphones. The collaboration may seem a bit odd as consumers can now listen to Dre's music through his self-designed headset while also touting their love for the Red Sox – but the partnership actually makes perfect sense.
While Dre first teamed up with Monster Cable Products in 2008, their latest creation, termed The Beats, represents the duo's latest venture into athletics-themed memorabilia. The Beats are also the first product accessible to average consumers and retail for $350 a pair. Past versions were specifically designed for celebrities such as basketball players Lebron James and Kobe Bryant. However, last night The Beats were revealed to sports fans at Fenway Park's Opening Day celebration.Continue reading...