Best Global Green Brands 2013

brand bites

Brand Bites: Bar, Barbie, Beyonce, Benetton, and more

Posted by Abe Sauer on April 6, 2012 11:44 AM

Kicking off this week's Brand Bites, model Bar Refaeli's new under.me lingerie line campaign channels an iconic cheeky tennis poster.

PETA take note: the Sierra Club's new "Coal Will Say Anything" campaign shows how it's done.Continue reading...

brand bites

Brand Bites: Madonna's Censored TV Commercial & Bacontastic Branding

Posted by Abe Sauer on March 30, 2012 12:05 PM

Here's the commercial for Madonna's new "Truth or Dare" fragrance deemed too racy by Disney's ABC TV censors.

Below, enjoy some bacontastic branding mmmoves, and more:Continue reading...

fashion therapy

Fashion Bites: QVC's Titanic, H&M Luxe, Chuck Taylor Premium and more

Posted by Shirley Brady on March 26, 2012 12:31 PM

QVC is selling Titanic-branded merchandise for sinking centenary next month. "Legacy 1912 –Titanicä" perfume, anyone?

H&M is rumored to have a high-end luxury fashion line in the works, while its Conscious Collection lands on April 14th.

Converse Chuck Taylor Premium line recasts iconic high-top sneaker in luxe leather.

Move over, Ralph Lauren's Big Pony and Lacoste's Big CrocBenetton is joining the big logo brigade:Continue reading...

brand bites

Brand Bites: Victoria's Secret, Lululemon, China Bites and more

Posted by Abe Sauer on March 23, 2012 12:13 PM

Victoria's Secret launches VSX Sexy Sport Collection. The brand's demure promise: "Your sexiest butt ever."

"Mondelez" — a made-up word that means "Delicious World" to Kraft, "Oral Sex" to Russians.

Today's Wall Street Journal features $10.4 billion Lululemon's keys to success: "scarcity, eavesdropping." More on that, and other brand bites, below.Continue reading...

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brand bites

Brand Bites: Ben & Jerry's Gay Marriage Ice Cream, Naked PETA and more

Posted by Abe Sauer on March 16, 2012 12:19 PM

Ben & Jerry's supports gay marriage in the UK with "Apple-y Ever After" ice-cream and Facebook app.

How do you promote a parking app at South by Southwest? Fake parking boots!

Of course there's a "woody" Toyota Prius.

Lingerie retailer Figleaves escapes outdoor ad ban.Continue reading...

brand bites

Brand Bites: Monty iPython App, Huggies vs Dads, and Lenny Kravitz Digs Water

Posted by Abe Sauer on March 9, 2012 11:55 AM

Hark! It's Monty Python's new iPad app.

Below, watch the Huggies commercial that has dads up in arms, and more.Continue reading...

brand bites

Brand Bites: McRibster, Carl's Jr & Fighting Sioux

Posted by Abe Sauer on March 2, 2012 12:33 PM

• What do you call a deep fried McRib in Europe? A McRibster.

• NCAA implements sanctions against University of North Dakota for Fighting Sioux logo.

• Whitney Museum punked by spoof smackdown over corporate sponsors.Continue reading...

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brand bites

Brand Bites: Salma Hayek and Other Celeb-Centric New Campaigns

Posted by Abe Sauer on February 24, 2012 12:39 PM

• Go ahead, customize that 2013 Mustang — but watch out for the little ballerina with the inner Black Swan.

• "For sale - a willing and able permanent or temporary employee." Unemployed woman auctions herself on eBay.

• "Eyevertising!" Unemployed Londoner offers ad space ... on his eye.

Below, check out Funny or Die's Kia Optima spoof with Blake Griffin and Jeff Goldblum; Salma Hayek's midnight run for the Milk Mustache campaign; will.i.am drives buzz for Chrysler; and more.Continue reading...

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