Posted by Dale Buss on November 8, 2013 11:33 AM
Cadillac has "a relevance issue," its new CMO told brandchannel—and Uwe Ellinghaus means to fix it in a way that may surprise: Highlight the new Cadillac ELR plug-in hybrid that isn't due out until next year.
The brand's CTS mid-size sedan was just named Motor Trend Car of the Year for 2013. Its ATS compact sedan is bringing younger luxury buyers into the fold who wouldn't have considered Cadillac before, and Caddy is due to introduce not only coupe and performance versions of the ATS next year but also a long-awaited new iteration of its flagship, the hulking Escalade SUV.
But Ellinghaus—who joins Cadillac following a 14-year stint at BMW that included serving as head of brand strategy from 2010 to 2012, followed by a non-automotive detour to luxury pen brand Montblanc—believes the key to elevating Cadillac in the accelerating premium-car wars in the US and worldwide is the Tesla-fighter known as ELR.Continue reading...
Posted by Dale Buss on September 4, 2013 01:52 PM
New/old CEO A.G. Lafley is beginning to shake things up at Procter & Gamble, and one of his most interesting first moves reportedly is to explore potential further value in one of the company's most iconic and lucrative brands: Tide.
One of the things that his predecessor/follower as CEO, Bob McDonald, did well was exploit the promise of Tide Pods, which he launched in early 2012 and which already are on their way to becoming another $1 billion sub-brand for P&G. Despite growing concerns and one reported death of kids poisoning themselves by mistaking the colorful Pods for candy, Tide has managed to grow quickly—and dominate—a laundry-detergent segment that it essentially created.
But Tide Pods—which recently debuted in new, opaque packaging to curb temptation from kids—are priced above regular liquid Tide. American detergent buyers have steadily drifted to bargain-priced products to do their laundry over the last few years in adjusting to a stingier "new normal," but even regular Tide has retained a price premium.
Now Lafley is pulling the lever on a lower-price gambit for Tide that has always made the company hesitant. He announced today at the Barclays Back to School conference in Boston that P&G plans to release a lower-priced, mid-tier detergent, Tide Simply Clean & Fresh, in February, according to an AP report that noted other Tide products launching in the first quarter.Continue reading...
Posted by Mark J. Miller on January 30, 2013 02:06 PM
Need some tweezers? How about a toothpick? Maybe a bottle opener? Magnifying glass? Fish scaler? Pliers?
Depending on what version of the Swiss Army Knife you buy, you can get them all — along with plenty of other handy little tools in one place.
Those days, though, appear to be coming to an end for one Swiss Army Knife brand. Wenger SA, which has been making the knives since 1893, announced Wednesday that it is cutting the cord on the business, Bloomberg reports.Continue reading...
Posted by Barry Silverstein on December 5, 2012 11:14 AM
It turns out that Fresh & Easy was neither, in the end.
Tesco, the third largest retailer in the world, has announced that is ready to pull up stakes and close its 200 Fresh & Easy supermarkets in California and Nevada after a largely unsuccessful five-year run.
As Tesco CEO Phil Clarke put it about why the US grocery store brand is "under strategic review," "It just became clear to us that the journey to sustainable returns was going to take too long. ... It's likely but not certain that our presence in America will come to an end."
Tim Mason, deputy chief executive in charge of the U.S. business, has left the company, effective immediately, after 30 years of service. But as we reported back in July, the writing has been on the wall for Tesco's US expansion.Continue reading...
best global brands
Posted by Shirley Brady on April 4, 2012 04:44 PM
Above, watch Interbrand Global CEO Jez Frampton's master class on what makes a world-changing brand. In this program, Jez shares real-world stories as he discusses the building of world-leading brands, and the fundamentals of brand valuation that determine Interbrand's Top 100 Best Global Brands annual ranking.
This video was filmed before a live audience for the What's Next? television series that airs across Latin America. It's produced by HSM Global, producers of the World Business Forum, and airs on their ManagemenTV network. It's also distributed online by HSM's Wobi.com, which provides insights and inspiration dedicated to building better businesses, better people, and a better world — all themes that Frampton discusses in this video.
Posted by Dale Buss on January 13, 2012 11:04 AM
If there is one thing that has characterized the renaissance of Chrysler over the last three years, it is an insistence by the company's leadership to ignore the doubters and forge ahead, following their vision.
That's why Fiat accepted the carcass of Chrysler from the U.S. government three years ago in the first place, why CEO Sergio Marchionne figured he could cobble together a competitive global automotive company from the two, and why he and his lieutenants make interesting — and sometimes daring — product and marketing bets in America.
Sometimes they work out uproariously, like the Chrysler 200 and the Eminem "Imported from Detroit" commercial that debuted during last year's Super Bowl. Other times they have worked out poorly, such as the 2011 debut of the Fiat 500 in the U.S. market, which led to criticism for the Jennifer Lopez music-video-style commercial for the car, and the subsequent ouster of former Fiat U.S. brand chief Laura Soave.
Chrysler and Fiat's CMO, Olivier Francois, says he has learned from these mistakes.Continue reading...
Posted by Shirley Brady on January 6, 2012 03:55 PM
Following botched holiday web orders and a scathing media critique about the brand's strategy posted Monday on Forbes.com (title: "Why Best Buy is Going Out of Business Gradually"), Best Buy has been feeling the heat lately.
The consumer electronics retailer's CEO, Brian Dunn, today posted a frank (and rare) response on the company blog to address critics and reassure employees. Dunn apologized for the web ordering errors ("We worked to make amends with customers whose holidays were made less happy because of our mistake, and we're working diligently to make sure it doesn't happen again") and defended the company's strategy, including the need to create a seamless customer experience between physical and digital transactions.
He concluded, "we fully expect to receive our share of criticism – we’re a big company and we don’t always get everything right. But this is one of those times when I felt it was necessary not only to acknowledge our shortcomings, but to set the record straight on issues where facts are being obscured by rhetoric."
Read the embattled CEO's full letter and the responses here and tell us: Good move? Does Dunn come off as transparent or defensive?
Posted by Mark J. Miller on June 3, 2011 10:00 AM
Last week, McDonald’s basically told activists against childhood obesity to go jump in a burning hot Fryolater if they thought they were going to get rid of Ronald McDonald. This week, Burger King and its new ad agency are telling its mascot to take a vacation.
In fact, Burger King is getting a much bigger change than giving the guy with beard and crown a rest. The Miami Herald reports that the chain’s advertising, menu, and even stores are getting revamped.
Don’t worry, Whopper fans. The burger isn’t going anywhere, but the restaurant will try to go healthier with its menu choices and add such things as mango and mixed-berry smoothies with 100% all-natural fruit purees and Asian chicken salad with baby edamame, red cabbage and sesame lime vinaigrette, among a slew of others.
As for its visual branding, red and black will become the new dominant colors of the restaurants, the Herald notes.Continue reading...