Posted by Mark J. Miller on November 29, 2013 01:12 PM
The NBC Universal-owned Esquire Network, which only launched two months ago, isn’t just serving up bro videos for broadcast. It also has created an original program on its website, “Brotherhood,” that features Saturday Night Live veteran Jason Sudeikis, five other cool dudes, and a whole lot of Chivas Regal.
The Scotch whisky is the official sponsor of the web series, so it appears prominently in all 12 of the three- to five-minute episodes that will run through Dec. 15. According to Ad Week, the show is being pushed with “paid ads on Facebook, Google (search), AskMen.com and Playboy.com” and will get placement on Esquire’s on- and offline properties.
The other dudes sipping along with Sudeikis in the “Original Web Series That Celebrates the Modern Gentlemen Movement” include singer Brandon Boyd, chef Max Chow, artist Bryn Mooser, musician Jon Batiste, and hat designer Nick Fouquet. "These are multi-hyphenated gentlemen who are handsome, stylish, and aspirational—men who inspire us to pursue lives of passion and purpose,” said Lisa Eisenpresser, co-founder and head of development at series creator The Story Lab, according to Ad Week. “We document a day in each of their lives and the demonstration of their craft provides a unique visual thread for the series."Continue reading...
Posted by Sheila Shayon on October 29, 2013 06:12 PM
Pixlee, a leader in Personalized Visual Marketing (PVM), just released its Pixlee Platform, helping distinguish user-generated photo and short form video campaigns by its ability to surface the best photos and videos among the millions of pieces of brand-affiliated content uploaded daily.
“Our vision is to replace stock imagery across the board with highly targeted user generated photos,” said Kyle Wong, co-founder and CEO of Pixlee in a release.
Pixlee’s proprietary PhotoRank is the intersection of user photos and data PVM, and uses impression metrics (or hits) to serve the best photos to its clients who then choose which user-generated pictures to display on social media sites like Facebook, Tumblr, Instagram or Twitter.Continue reading...
Posted by Mark J. Miller on October 29, 2013 12:21 PM
HMV, the once-global chain of British music stores, has had a rough couple of years. The company went into the British equivalent of bankruptcy earlier this year, but now with a new owner, Hilco, and 142 stores in the UK offering up everything from music, games, films and TV, the brand is looking to make a comeback. And like the rest of the world, HMV is putting its hope for revival and survival onto the web—the platform that ate its lunch by enabling digital music downloads to bypass retailers.
This week, HMV debuted a revamped website that tries to bring back the “authority” of the experience consumers had in its stores, Britain's Marketing Magazine reports. The site features curated and original content that hopes to inspire consumers to discover “both old and new products.” Trying to woo digital-savvy millennials and music-lovers, the “site will also become personalized, based on users’ interests and past purchases.”
In order to bolster the community aspect of the site, employees from the brick-and-mortar locations will also be posting information based on what’s happening locally. But is it too little, too late?Continue reading...
social media watch
Posted by Sheila Shayon on October 15, 2013 07:22 PM
Talk about a novel twist on social marketing and branded content. Burt's Bees is going classic with Vine videos that riff on literary works to promote their seven core "classics" products. The brand created animated "adaptations" in a campaign designed by ad agency Baldwin& that carries the implicit message that the time-tested nature of Burt’s Bees products is equal to the classics.
Beeswax Lip Balm, Coconut Foot Cream, Shea Butter Hand Repair Cream, Hand Salve, Lemon Butter Cuticle Cream, Almond Milk Beeswax Hand Cream and Res-Q Ointment will be reinterpreted with "6-Second Classics"—stop motion animated Vine adaptations of Little Women, 20,000 Leagues Under the Sea, Gulliver’s Travels, Metamorphosis, Moby Dick, The Scarlet Letter, and Shakespeare's Julius Caesar.Continue reading...
Posted by Mark J. Miller on October 8, 2013 04:45 PM
Outside magazine readers are exactly the target audience for Land Rover: adventurous sorts with some discretionary income. Instead of just purchasing some ads in the publication and on its digital offerings, Land Rover has teamed up with the magazine to create a series of branded content across the publication's properties, including custom video content.
The content will focus on three outdoor personalities who are “driven,” including the first person to stand-up paddle board the Bering Strait, Sonya Baumstein; the chief of climbing and ski gear manufacturer Black Diamond, Peter Metcalf; and Levinson Wood, who is attempting to be the first person to walk the length of the Nile River. The campaign will also be seen on Outside’s YouTube page and LandRoverUSA.com/Driven as well as have print elements and extensions on Outside TV.Continue reading...
chew on this
Posted by Dale Buss on September 12, 2013 02:56 PM
Chipotle keeps sticking its neck out for "sustainable," locally produced food—now with an animated-short-film attack on "Big Food" and with the promise of more expansive and aggressive efforts to come.
"The Scarecrow" is a 3-1/2-minute film that Chipotle Mexican Grill released online today that depicts what the brand calls "a dystopian fantasy world" in which "all food production is controlled by fictional industrial giant Crow Foods. Scarecrows have been displaced from their traditional role of protecting food, and are now servants to the crows and their evil plans to dominate the food system."
"Dreaming of something better, a lone scarecrow sets out to provide an alternative to the unsustainable processed food from the factory"—an alternative that looks an awful lot like the Chipotle business model that emphasizes local sourcing and food as natural as possible.Continue reading...
Posted by Sheila Shayon on August 22, 2013 03:57 PM
Spotify wants to help brands infiltrate your music choices. The music streaming service already offers an ad-based model, but now it plans to deploy a feature that will allow users to 'follow' their favorite brands and listen to brand-created playlists.
The feature, which will be similar to how users can follow and 'like' brands on Twitter and Facebook, will enable marketers to create more of a relationship with the over 6 million Spotify users that pay to skip ads. Still, Spotify is only "talking with brands" about the feature and their willingness to test it out, AdAge reports.
After only entering the US market in 2011, Jeff Levick, Spotify's chief sales, marketing and international growth officer says that 2014 "will be the year to see what externally we can present as new products," as the service tries to prove to marketers that its more than just a radio service.Continue reading...
Posted by Mark J. Miller on August 20, 2013 10:42 AM
Holiday Inn is shelling out $1 billion to prove to consumers that it's not just their parents' hotel anymore. The record-breaking hospitality campaign hopes to change traveler opinions on the long-time hotel brand, making it a more relevant choice for young families and Millennials.
Titled “Change Your View,” the campaign is wrapped up in a single one-minute commercial that demonstrates the many different people that stay at Holiday Inns, and the many possibilities that the hotel holds for visitors. According to BusinessInsider, the ad will be running on 15 major US networks, such as during NFL games on CBS, as well as online.Continue reading...