Posted by Dale Buss on December 18, 2013 06:25 PM
What would generations of comedians do without branded content? We may never get a chance to find out. Jerry Seinfeld and Anchorman's David Koechner are proving that online video sponsored by brands can be very friendly territory for funny guys who just live to deliver the next line—and it's great to have an audience too.
Seinfeld, of course, already has made his mark for Acura, starring in its Super Bowl commercial in 2012 with a characteristically Lenoesque appearance by his buddy Jay Leno as well. Since then, Seinfeld—once the master of the American TV sitcom domain but much more low-profile these days—has settled into an online-only gig called "Comedians in Cars Getting Coffee" that is sponsored by Acura.
In a new commercial series for the auto brand, directed by Barry Sonnenfeld, the king of material "about nothing" has created a bunch of comedic commercials that will debut on Season 3 of Seinfeld's original and Emmy-nominated show. The eight spots are written and stylized ala retro 1960s as a spoof of old-time advertising—and comprise a new element of Acura's exclusive sponsorship of "Comedians in Cars."Continue reading...
Posted by Sheila Shayon on November 5, 2013 11:56 AM
Following the departure of long-time designer Marc Jacobs last month, venerable fashion house Louis Vuitton has named former Balenciaga creative director Nicolas Ghesquière the artistic director of women's collections.
The #17 brand on Interbrand's 2013 Best Global Brands list stated that Ghesquière will bring “a modern creative vision to the House’s women’s collections, building on the values of refinement, savoir faire and extreme quality," according to Business of Fashion. Ghesquière, who was with Balenciaga for 15 years, will have to adapt "his approach to the scale of Louis Vuitton, a business that dwarfs Balenciaga in terms of sales.”
The LVMH-luxury brand is also ushering in a new era technologically, too. This week it released its first mobile app, LV Pass, which offers exclusive access to content by scanning LV ad displays in magazines or online. Users will be able to shop items featured in the ads, including the brand's new Tambour watch and Vivienne bag featured in a short film starring David Bowie.Continue reading...
Posted by Mark J. Miller on October 30, 2013 01:52 PM
Virgin head Richard Branson has never been afraid to spice things up a bit. His companies, like Virgin America, also have a bit of a flair for the dramatic. Throwing inhibitions to the wind, the airline had debuted its new safety video—a humorous song-and-dance number that runs through the air travel rules that most passengers snooze through.
An update to its current animated video, the new version features everything from sultry flight attendants to dancing nuns—and is admittedly hard to take your eyes off of, and certainly pushes the in-flight safety dance trend further than, say, Cebu Pacific Air's dancing safety demonstrations.
But as Ad Age notes, Virgin's video may wear out its welcome a whole lot faster: It “initially charms but then quickly becomes kind of exhausting," it comments. That probably isn’t the reaction Virgin was going for, though those that fly Virgin often are likely to feel that way after having to sit through the Glee-like performace a few times.Continue reading...
Posted by Sheila Shayon on October 25, 2013 12:35 PM
If this is what Apple meant by "wearable tech," then they might be on to something.
Nestlé Fitness is promoting breast cancer awareness with the latest in social undergarments: the Tweeting Bra. Yes, a bra that tweets reminders to your mobile phone to administer a breast self-examination. As digital and corporate citizenship campaigns go, you might call this one off the hook. It's also putting the Geek in Greek, with some chic.Continue reading...
Posted by Sheila Shayon on July 29, 2013 07:14 PM
Intel and Toshiba are at it again with their second social film, The Power Inside, set for launch on Facebook on August 15. The six-episode series, which follows a pending alien invasion from an evil, mustached race allows fans to jump in on the action via social media.
The technology partners invite consumers to audition for a part in the branded entertainment campaign via Facebook, where users can snap a photo of their face and superimpose a mustache (for men) and unibrows for women.Continue reading...
Posted by Sheila Shayon on July 15, 2013 02:37 PM
GE’s imagination at work is going Hollywood with Datalandia, a web series to help consumers understand the cumbersome world of the industrial internet. Filmed at Miniatur Wunderland, an attraction featuring model trains and towns in Hamburg, Germany, the "summer blockbuster"-like series replete with blood-sucking vampires and extraterrestrials aims to show that the internet as we know it infiltrates much more than what meets the eye.
Datalandia (a title nod to IFC hit series Portlandia) illustrates that “the internet of things encompasses far more than their refrigerators and thermostats; it's also the data-enabled industrial contraptions used in air travel and healthcare—or the Industrial internet," AdA ge notes. "The industrial internet is the layer of data that sits on top of those machines," Linda Boff, executive director, global brand marketing at GE told Ad Age. "Imagine if your jet engine could tweet."Continue reading...
Posted by Abe Sauer on July 11, 2013 10:46 AM
It used to be enough for an upcoming movie's marketing department to slap together a viral video of, say, an African ape shooting an AK-47. Not anymore.
Now, a multi-component, viral marketing campaign rollout is a must-have for any film. For instance, Men in Black 3 partnered with Weekly World News and a blogger to create an alien conspiracy.
What has become a common feature of almost every big Hollywood sci-fi film is a site purporting to be "from" the film's story. Think 2012's Total Recall welcometorecall.com, Monster University's Monster University, Man of Steel's Deep Space Radio Wave Project, The Dark Knight's Ibelieveinharveydent.com or Prometheus' Peter Wayland "TED Talk."Continue reading...
Posted by Abe Sauer on July 3, 2013 10:38 AM
It's not a collapsible bong coffee thermos, but for fans it may be the next best thing. Cult hit "horror" film The Cabin in the Woods is set to become a real-life experience, according to the Hollywood Reporter.
At Universal Orlando, a Cabin in the Woods haunted house was just announced for the 23rd annual Halloween Horror Nights lineup of haunted houses, which will be open to park visitors from Sept. 20 to Nov. 2nd.
The creepy attraction—based on the Lionsgate (not Universal) movie—joins a long line of branded entertainment popping up at theme parks. Along with the hugely successful Wizarding World of Harry Potter park, branded attractions include the Macy's Holiday Parade, Transformers: The Ride 3D, The Simpsons Ride, Shrek 4D, Men in Black Alien Attack, Terminator 2: 3D, ET Adventure, Curious George Goes to Town, and Twister… Ride It Out..Continue reading...