Posted by Dale Buss on March 11, 2013 04:32 PM
Chrysler is trying to make sure that something "Exported From Detroit" has enough backing from the most famous thing "Imported From Detroit." The company has become a major sponsor of "Motown: The Musical" which opens today for previews at the Lunt-Fontanne Theater on Broadway.
Perhaps hoping to strike some of the same Sixties-era gold as "Jersey Boys," Motown founder and music impresario Berry Gordy Jr. conceived the idea for the show a decade ago and enlisted some showbiz heavyweights to bring his idea to Broadway.
Now, Chrysler—which has re-established an identity over the last few years as the biggest automotive exponent of an identity rooted in Motown—is bringing both the persona of the musical and one of its own products to life through an innovative sponsorship.Continue reading...
Posted by Dale Buss on December 21, 2012 12:27 PM
Earlier in the year, it appeared as through Chrysler might be abandoning its "Imported From Detroit" tagline. At least — in the wake of the controversial Clint Eastwood commercial during the 2012 Super Bowl, "It's Halftime in America," and with a spate of new TV advertising that didn't mention the Motor City — it seemed that way for a while.
But Chrysler's Motown sensibilities have returned through the course of 2012, and now they're back bigger than ever. First the gospel choir that co-starred with Eminem's iconic 2011 Super Bowl commercial for the auto brand popped up in Chrysler's current holiday campaign. And now, Chrysler is coming back with the ultimate tribute to its Motown home: a new campaign starring Berry Gordy.
In a new 60-second commercial titled "Who We Are," Chrysler showcases the new 2013 Chrysler Motown Edition by featuring the legendary Motown founder. As promised back in October, Gordy takes us through his humble beginnings in Detroit and ultimately to New York's Times Square and the home of the new Broadway show, Motown: The Musical.Continue reading...
Posted by Shirley Brady on October 9, 2012 04:04 PM
Neiman Marcus has released its 2012 Christmas Book, with the fantasy gifts as over the top as ever, including a $100,000 chicken coop, a limited edition McLaren 12c Spider for $354,000, a $30,000 walk-on during a performance of Broadway's Annie, and his and hers watches from Van Cleef & Arpels for just north of $1 million. The watches, by the way, include a unique brand experience:
The package includes a first-class trip to Paris for a weekend, where you'll visit the Van Cleef & Arpels boutique and jewelry atelier. And a first-class trip to Geneva for a day of private tours of the Van Cleef & Arpels watchmaking workshops and a meeting with the designers and watchmakers. While in Paris and Geneva, Van Cleef & Arpels will arrange luxury accommodations, remarkable dining experiences, and entertainment to suit your preferences.
This also marks the first year that Neiman Marcus has released a mobile app to access exclusive content tied to its Christmas Book, and the first year it's going mass market via a tie-in with Target this season: a Holiday24 collection of 50 exclusive gifts by CFDA designers including Rodarte, Marc Jacobs, Oscar de la Renta and Prabal Gurung, which will be sold starting Dec. 1st at both stores' retail and online locations.
Below, take a closer look at the 86th edition of the Christmas Book:Continue reading...
Posted by Shirley Brady on April 30, 2012 05:15 PM
Angry Birds Space sets mobile download record.
Apple and Microsoft face price-gouging inquiry in Australia.
Barack Obama tests "Forward" as a campaign slogan.
BP will pay $4 billion on new oil rigs in the Gulf of Mexico this year.
BlackBerry will be in the hot seat at BlackBerry World conference by RIM on Tuesday.
Broadway tests autism-friendly theater performances.
Brooklyn Nets unveils new team logo designed by Jay-Z.
Chrysler boosts Jeep production.
Facebook will announce a "life-saving tool" on Good Morning America on Tuesday.Continue reading...
Posted by Abe Sauer on September 19, 2011 11:26 AM
It comes as no surprise that Disney's Lion King 3D dominated at the box office over the weekend: it's only available for two weeks, parents are dying for entertainment for their kids, and it's the Lion King in frickin' 3D. Box office gold.
There are no product placements in The Lion King 3D. But then, The Lion King 3D is the product. At its core, Lion King 3D is just another brand extension, a practice at which Disney is nearly unmatched.Continue reading...
Posted by Shirley Brady on June 15, 2011 01:30 PM
As Spider-Man: Turn Off the Dark finally officially opens this week on Broadway (to a less than glowing review from the New York Times), Sesame Street presents its ode to Disney, Marvel and U2's troubled Broadway production — SpiderMonster, the Musical — as a promo for its own return in September.
Posted by Michael Waltzer on April 27, 2011 04:00 PM
With the third season of MTV's Jersey Shore now wrapped, and the fourth season in Italy not quite in sight, parodies of the show that made stars of Snooki, The Situation and JWoww and added "GTL" to the lexicon, have begun to arise.
One recent parody burning up YouTube aired last week on Jimmy Kimmel’s late night talk show on ABC. It stars Martin Short, Martin Short, Martin Short, and Martin Short, as the comic actor spoofs each cast member in turn. The video, a mock “red band trailer,” is (of course) called Jersey Short.
This isn’t the first video to spoof the show, or even the first to appear on Jimmy Kimmel. And to add to the fun, MTV is now parodying the series with its own knock-off.Continue reading...
sports in the spotlight
Posted by Dale Buss on January 26, 2011 04:00 PM
The Green Bay Packers’ drive to Super Bowl XLV has created an unlikely — or, is it very likely? — coterie of cheeseheads in one quarter of New York City: the cast of the Broadway play Lombardi.
It wasn’t a great fall season for new dramatic productions on the Great White Way, and the theatrical rendering of the life of Vince Lombardi, the legendary Green Bay Packers coach and general manager, didn’t bust attendance records.
But the play has beaten the odds and survived long enough to pick up a little momentum from the team’s slipstream as the Super Bowl between the Packers and the Pittsburgh Steelers nears.Continue reading...