Posted by Sheila Shayon on April 29, 2013 05:08 PM
Canon is giving the public a chance to direct in “Project Imaginat10n.” Helmed by Ron Howard and daughter Bryce Dallas Howard, filmmakers of all skill levels can join five celebrity directors—Eva Longoria, Jamie Foxx, Biz Stone, Georgina Chapman and James Murphy—in directing short films inspired by 91 Project Imaginat10n winning photographs.
The third annual program found inspiration after it charged Howard to use crowdsourced photos for a short film project, when you find me, which was directed by his daughter. This year, aspiring directors can submit photographs that fit into 10 themes, including character, mood, backstory and obstacle. The contest is the brand's latest installment in its Long Live Imagination campaign.
Howard is no stranger to marketing, as the famous director has often expressed his appreciation for the industry and its tendency to be "wide open" to creative ideas. For a brand like Canon, the marriage between producing traditional films in an untraditional way is helping it set itself apart from its digital competitors.Continue reading...
Posted by Shirley Brady on March 21, 2011 06:15 PM
Following an online teaser campaign, Chanel today revealed the full spot for its latest campaign featuring Keira Knightley for Coco Mademoiselle.
Three years after the first commercial film, Knightley reprises her role as a modern-day Coco Chanel "whose mystery, daring and rebelliousness are at the heart of her charm." The 30 and 60 second spots will debut on US cable TV networks on Tuesday (March 22), while a print campaign shot by Mario Testino will debut in April. Vogue today also featured a video with the British actress discussing the campaign.
Below: Katie Holmes' latest brand endorsement, and Kate Moss mocks her past problems with the help of Dior.Continue reading...
Posted by Dale Buss on January 5, 2011 09:00 AM
American Airlines' fee battle with travel sites such as Expedia snares Sabre.
BMW mulls adding artificial sounds to make EVs safer.
Borders asks publishers for longer-term IOUs.
Cathay Pacific expands long-haul flights.
CES now a must-attend for media companies.
Cisco joins race to mix TV and web video.
Facebook financing deal spurs SEC review.Continue reading...