Posted by Dale Buss on November 1, 2013 09:29 AM
Kraft and McDonald's team to sell McCafe packaged coffee.
FAA lifts most rules against use of electronic devices on flights.
AT&T explores acquiring Vodafone, reports say, but European outcry over NSA involvement hurts brand.
Air France seeks deep overhaul of Alitalia.
Amazon produces two original drama pilots.
Apple launches iPad Air.
Bonobos expands with new women's brand.
Buffalo Wild Wings' new pricing and service model builds confidence.
Century 21 handles "haunted houses" in campaign.Continue reading...
Posted by Dale Buss on August 26, 2013 06:27 PM
Could salvation be coming to McDonald's on the wings of a chicken? Reports suggest that the chain will be introducing its Mighty Wings nationwide this fall as a "limited-time" offer, and some close followers of the brand are excited about it.
Like the QSR industry in general, McDonald's has been struggling this year generating any kind of sales momentum as financially stressed consumers continue to hunker down. It hasn't helped that McDonald's hasn't generated any big "product news" in a while.
And while three months of chicken wings may not be enough to re-energize an enterprise, and a menu, the size of McDonald's, the wings apparently are in flight. BurgerBusiness said that Mighty Wings, which previously have been tested, will be available beginning September 9 through November, starting at $2.99 for three.Continue reading...
Posted by Dale Buss on July 2, 2013 09:13 AM
Zynga hires head of Microsoft Xbox as its new CEO.
Penguin and Random House merger complete.
Bitcoins see mainstreaming proposal by Winkelvoss twins of Facebook fame.
BF Goodrich introduces venture led by all-terrain tires.
Buffalo Wild Wings launches its own craft beer.
Chevrolet goes for heartstrings with advertising for new Silverado pickup.
Chipotle celebrates 20th anniversary with treasure hunt.
Chrysler reports best June sales in six years as Hyundai previews an all-time sales record.Continue reading...
Posted by Mark J. Miller on May 3, 2013 05:40 PM
Boston Beer Takes a Big Hit
America’s drinkers are putting down their Sam Adams. Its brewer, Boston Beer Co., which has gotten a bit of press recently for putting in a trademark request for Boston Strong 26.2 Brew in the wake of the bombings at the Boston Marathon, announced its quarterly earnings Wednesday and they were not good. The company earned 51 cents per share in this year’s first quarter, “down almost 9 percent from a year earlier and well below the 62 cents a share expected by analysts,” CNN reports.
That news sent shares of the country’s top craft brewer down almost 11 percent Thursday. Their spot at the top of the heap is hurting them, the company said, as consumers are turning their tongues to other smaller craft brews that are on their way up.Continue reading...
chew on this
Posted by Mark J. Miller on August 27, 2012 11:13 AM
Looking for fried chicken in Vladivostok or Nairobi? You may be in luck. Yum! Brands is looking to grow such brands as KFC and Pizza Hut internationally, particularly in emerging markets including Russia and Africa, according to Nation’s Restaurant News.
Yum execs said Wednesday that its Yum Restaurants International division could show a 10 percent growth by year’s end, the site notes, and that it is planning to “double its annual net openings over the next five years.” Many of those openings will be Africa and Russia, though China and India also are providing good sources of revenue.
According to Nation’s Restaurant News, most of the international launches have been KFC, with Pizza Hut a distant secod. Meanwhile, Taco Bell “has yet to become an international growth vehicle,” the site reports. Continue reading...
Posted by Dale Buss on August 3, 2012 02:03 PM
Facing more and more competition in the "breastaurant" business, Hooters, the founding and classic big brand in the genre, is looking to overhaul its service, menu and marketing.
The visual focus at Hooters always will be on "Hooters Girls," but CEO Terry Marks — who came aboard late last year — believes the chain can take a big step forward by also upgrading its service, menu and marketing.
"People want any reason to engage or re-engage with the brand," he told Nation's Restaurant News. "It's highly thought of, and our unaided awareness is among the best. But the food had not kept pace over time. We had real opportunities with th food and the Hooter Girls' hospitality."
So, calling his plan "Hooters 2.0," Marks has kicked off a number of changes — including a new ad campaign (watch below) and tagline, "Feed the Dream" — to start "positioning Hooters as a place to celebrate any day or occasion," as NRN put it. And yes, there are owl puppets ... with eyes suggestive of Hooters' hostesses' iconic assets.Continue reading...
Posted by Dale Buss on February 8, 2012 09:04 AM
Airbus faces order by European regulators for checks of all A380 jets.
Anheuser-Busch demonstrates new emphasis on sophisticated consumers in its advertising as Bud Light enlists Weego, the Super Bowl dog, to continue buzz.
Apple's iPhone reportedly squeezing carriers.
Buffalo Wild Wings rejoices that NFL season came off.
Chrysler sees no let-up in criticism of Eastwood ad as plot thickens.
Coca-Cola boosts marketing and branding investment as word comes that its Super Bowl livestream exceeded expectations.
Disney sells out Oscars advertising on ABC.Continue reading...
Posted by Dale Buss on October 21, 2011 09:02 AM
BlackBerry owner RIM challenged on BBX name.
Buffalo Wild Wings succeeds with strong attachment to football-watching.
Capital One targets small businesses with Spark credit-card program.
Chipotle growth beats expectations.
Cinnabon makes TV advertising debut.
DirecTV threatens to pull Fox networks amid carriage dispute.
Facebook royalty Randi Zuckerberg breaks out on her own.Continue reading...