Posted by Barry Silverstein on October 9, 2013 11:22 AM
US consumers seem temporarily frozen in place due to a Federal government shutdown, but that isn't stopping some of the world's best known luxury brands from planning for a rebound of the luxury travel market.
British luxury fashion brand Burberry, for example, has just launched "Travel Tailoring" via a global digital campaign. The new menswear line includes suits with "innovative lightweight construction, lightweight shoulder construction," and "naturally flexible fabrics," according to the company. A "memory fabric" (100 percent merino wool) is designed to resist creasing. Intended for the luxury traveler on the go, the line comes with an equally high-end price: suits start at $1,995, while blazers begin at $1,295. Burberry is no stranger to innovation though when it comes to combining fashion and technology, as it most recently caused a stir by partnering with Apple during its iPhone 5S launch for Fashion Week.Continue reading...
Posted by Mark J. Miller on August 6, 2013 02:43 PM
There's a new hotel brand coming to the Caribbean and you can bet the shops inside will be top-notch. LVMH Moët Hennessy Louis Vuitton has bought a five-star hotel on the island of St. Barths and is planning to open others in Egypt, Oman, and the Maldives as well as in Paris and Milan. The latter will be right next to Prada’s store. To get to the brand's 45 private villas in the Maldives, guests will have to fly in on a seaplane, Warc reports.
LVMH, like many luxury retail brands, is looking to expand its portfolio in order to give its high-end clientele a full, luxurious experience, from clothing and accessories to dining and travel accomodations. As London-based consultant Laura Ford of Futurebrand tells Warc, the company would like "to own the whole spectrum, to have a 360-degree view on what the customer is doing, what they are buying, what they are eating, where they are staying."Continue reading...
Posted by Abe Sauer on January 11, 2013 12:29 PM
China is the second latest economy in the world, every significant brand's future is impacted by its growth (or collapse!); but who's got the time?! Here's our weekly potpourri of ten reads that will make you look like a keen China observer during any conversation about China.
This week: Starbucks, Nike and Bulgari celebrate the year of the snake; hit films drives Thailand tourists; Kung Fu marketing; more.Continue reading...
Posted by Barry Silverstein on June 21, 2012 12:09 PM
Maybe we haven't seen the return of the roaring global recovery everyone has hoped for. The U.S. economy is sputtering, and the European continent isn't looking very bullish at the moment. But none of this seems to be terribly concerning to the luxury hotel market. There has been a spate of recent openings — hotel extensions of luxury brands — to prove it.
Bulgari, which operates a luxury hotel in Milan, a luxury resort in Bali, and restaurants in Tokyo, has just opened the doors of its fourth Bulgari Hotel, with its latest five-star property opening in a chi-chi pocket of London.
Located in the city's prestigious Knightsbridge section, its well appointed rooms (such as the one above) are opening just in time to take bookings for the London 2012 Olympic Games. Bulgari gushes about the property: "It is a perfect expression of the Bulgari aesthetic of timeless glamour. Innovative artistry and a lavish use of precious marble and silver blend harmoniously, exuding an understated elegance. The quality of the service, magnificent elements such as the spa, pool and private screening room, and the distinguished location beside Harrods and Hyde Park all contribute to an uncompromising sense of excellence."Continue reading...
Posted by Shirley Brady on June 5, 2012 06:57 PM
"I believe excellence has a lot to do with being able to really anticipate customers' needs, and to then transform that deep understanding into the basis for an impeccable execution in terms of service.This, along with quality and distinctiveness, is what luxury should ultimately be about.
Now more than ever before, luxury means self-indulgence and self-reward. And this can be embodied by a made-to-order item or by an absolutely exclusive service or treatment. Luxury has gained a more individual significance, ideally allowing us to choose his, or her, own meaning and way of experiencing it: and that can be interpreted as a desirable item as well as a state of extreme comfort."
— Francesco Trapani, CEO Bulgari, from an interview by Manfredi Ricca and Rebecca Robins featured in their new book, Meta-luxury: Brands and the Culture of Excellence, now available in the U.S. from Palgrave Macmillan
Posted by Abe Sauer on March 30, 2012 12:05 PM
Here's the commercial for Madonna's new "Truth or Dare" fragrance deemed too racy by Disney's ABC TV censors.
Below, enjoy some bacontastic branding mmmoves, and more:Continue reading...
Posted by Dale Buss on March 26, 2012 08:58 AM
Apple in sight of $1 trillion valuation, according to analysts.
AstraZeneca fails to stop entry of generic versions of its antipsychotic drug to U.S. market.
Bats alarms Wall Street with derailed IPO.
Bloomberg and CNN continue transition to digital.
Bulgari tries to make a name in wine.
Chick-fil-A pressure heats up.
Dairy Queen benefits from early warm weather.
Darden finds restaurant consumers remain fickle.Continue reading...
Posted by Dale Buss on March 12, 2012 09:01 AM
American Apparel may have a knight in shining armor: George Soros.
American Express sees millions of Twitter Sync coupons redeemed within first five days.
Ann Taylor tweaks brand lineup.
Apple finds iPhone falling behind Samsung in China.
BBC America bets on New Yorkers as tastemakers for new cooking show.
Barnes & Noble tests Penguin publishing boutiques in its stores.
CNN reportedly in talks to acquire Mashable.
Chevrolet shows off networked car at SXSW.
Chevron plays catch-up in shale gas.
Chipotle gets a big bang for the little buck.Continue reading...