brand strategy

Yes or No, Scotland's Vote for Independence Will Affect Brands

Posted by Mark J. Miller on September 12, 2014 03:21 PM

Great Britain may get a little less great on Sept. 18 if the citizens of Scotland vote to secede in the Scottish Independence Referendum that day, setting the stage to bid farewell to England, Wales and Northern Ireland and exit the United Kingdom. A vote for separation will certainly bring massive changes for the Scots, and it will also mean big changes for the businesses and brands that operate within Scotland's borders.

While Scotland's “Yes” campaign, the independence movement sponsored by a handful of the country's political parties, has been gaining steam—especially among younger voters, thanks to savvy #indyref social marketing—there have been more than a few brands that have expressed concern over the potential secession should the referendum result in divorce.

Those behind the “no” vote have been criticized for “Better Together,” a campaign that, despite its name, is perceived by some as fear-mongering, Ad Age reports. The commercial below was mocked as the "patronising BT Lady" when it was released in late August in a bid to sway undecided women voters.Continue reading...

brand news

Brands to Watch: Sprint, Facebook, BP

Posted by Shirley Brady on March 8, 2011 06:00 PM

Brands to Watch

Deutsche Telekom is in preliminary talks to sell T-Mobile to Sprint, a deal that would remake the mobile landscape.

Facebook introduces movie streaming and rentals with Warner Bros., sending Netflix stock down; and launches real-time analytics for social plug-ins.

BP plans $3.5 billion bond sale as CEO apologizes for Gulf Spill and says industry must take more precautions.

Airbus receives $9.5 billion order for 100 jets.

American Apparel head Dov Charney's latest scandal: a $250 million employee lawsuit alleging sexual assault.

Bill Gates is unlikely to reclaim the world's richest title tomorrow, due to philanthropic contributions.

Bupa launches integrated marketing campaign and new tagline.

Coca-Cola invests in green bottling facility in UK.Continue reading...

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