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Adidas Goes All In with 3D Kick-Off

Posted by Shirley Brady on March 21, 2011 04:30 PM

Adidas launched its new global campaign with a 3D projection at its kick-off party in France, where it virtually smashed the Palais du Pharo at Marseilles in front of an audience of 1,000 people. Among the performers: the French DJ duo Justice, featured in the celeb-studded campaign. Watch a longer version below.Continue reading...


Adidas Offers Sneak Peak at Stars in Upcoming Global Campaign

Posted by Shirley Brady on March 14, 2011 11:00 AM

Adidas has been posting a series of blink-and-you'll-miss-them sneak peeks at the star athletes and performers in its upcoming "All Adidas" global campaign.

"All Adidas," its biggest campaign to date, features athletes (Lionel Messi, Derrick Rose, David Beckham, Dwight Howard) and musicians including Katy Perry, Snoop Dogg and B.o.B. Check them out below.Continue reading...

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