Visa is launching a beta test of its digital wallet, branded as V.me, with online retailer Buy.com. The PayPal-esque payments system is supported by the credit card brand's new Visa Developer Center that aims to help developers in various fields from gaming, financial, e-commerce and mobile integrate V.me into their products for in-app purchases, currency or direct links to e-commerce check-out pages. 

V.me is offering convenience and "next generation commerce" to Buy.com’s 18 million customers who enter their credit card information once, where it’s stored with Visa, and then create an account with Visa, American Express, MasterCard or Discover. Users will receive alerts and near-real-time transaction notification of transactions on their Visa accounts and personalized offers will be coming soon.Continue reading...

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