Posted by Sheila Shayon on November 25, 2013 05:03 PM
It’s a bold move for Marissa Mayer—and a big bet on video—as the Yahoo CEO confirmed today that TV news mainstay Katie Couric will be joining Yahoo as its "global news anchor."
“I’ve always respected Katie for her thoughtful, charismatic approach to journalism,” Mayer wrote on Tumblr. “From pivotal coverage of natural disasters and historic elections to the Royal Wedding and the Olympic Games, groundbreaking interviews with heads of state and leading tastemakers, her experience is unmatched. Katie is dynamic, savvy and has a way of connecting with viewers that I really admire.”
It’s no secret that things for Katie on her eponymous ABC talk fest have not panned out as either had hoped, but the former co-anchor of NBC's Today show and first female anchor of the CBS Evening News brings the perfect complement of skills, awareness and style to the search giant as consumers continue to migrate to the Internet for TV-style reporting and programming.
Couric will tape features for the Yahoo homepage, but will continue to host her syndicated daytime talk show, Katie. Couric joins a carefully procured team of journalists that have come together over the last several months, including Editor-in-Chief Megan Liberman, former New York Times tech columnist David Pogue, and designated political analyst Matt Bai.Continue reading...
video killed the _____ star
Posted by Mark J. Miller on November 19, 2013 01:49 PM
Add the NFL and MLB to the list of TV-related brands that are threatening to jump ship if upstart web-TV service Aereo infiltrates broadcasting any further.
The pair filed a "Friend of the Court" brief last week, AllThingsD reports, making known that if the court rules in favor of Aereo, both organizations will remove their product from free, broadcast TV and move it to cable. That means no Super Bowl or World Series unless you pay for a cable package.
The brief was filed in the ongoing case in which the Supreme Court is trying to determine whether Aereo's services, which are backed by IAC's Barry Diller, are legal. CBS, ABC, Fox and other major networks have spoken out against the service, which allows consumers to stream live TV to their computers and mobile devices by capturing TV signals via small antennas for a miniscule monthly fee—one that doesn't benefit broadcast networks.Continue reading...
Posted by Dale Buss on November 11, 2013 09:11 AM
BSkyB shares hit by BT Champions League football rights deal win.
CBS criticized for not running more extensive apology over flawed Benghazi report.
Alibaba set for US$5B boost from China's online "Singles Day."
Adidas sprints for lead with Smart Run watch.
Amazon taps U.S. Postal Service to establish Sunday delivery for Prime customers.
Apple finds surprising market growth in Japan as China supply chain practices face fresh criticism.
Bank of America may have to pay US $864M over "Hustle" loans.
Bloomberg curbs reporting that might anger China.
Boeing and Japan Air Lines face another Dreamliner battery incident.
Bottega Veneta unveils new 'green' headquarters.
Cadillac's new CMO aims to focus brand around design.
Charmin pulls cheeky Twitter ad campaign.Continue reading...
Posted by Dale Buss on November 8, 2013 09:18 AM
FDA bans artery-clogging trans fats.
Adobe sees accounts compromised in big security breach.
Mattel gives Barbie doll a proportional makeover for China market.
Boeing warns it could build 777X jet outside of Washington State.
CBS admits errors in 60 Minutes report on Benghazi.
Fiat offers car-sharing service in hard-hit Milan.
Groupon is pinched by Gmail change and posts wider loss.
Jaguar Land Rover boosts profit for parent Tata Motors.
Kohl's adds emotional brand spots to holiday mix.
Marriott International buys African hotel chain.
McDonald’s sales growth remains sluggish.Continue reading...
The Big Game
Posted by Dale Buss on November 4, 2013 04:47 PM
Last year SodaStream got stymied in its efforts to take direct aim at Coke and Pepsi with an ad during the Super Bowl. But this year the startup has promised to come right back at the soft-drink giants with an in-your-face spot during the next Big Game on February 2 at Met Life Stadium.
The difference, SodaStream International CEO Daniel Birnbaum told Advertising Age, is going to be that Fox is airing this year's telecast while CBS is the network that denied SodaStream's efforts to air an ad last year depicting exploding Coke and Pepsi bottles to dramatize SodaStream's environmental pitch about "saving" bottles.
"I hope that [Fox] will be a little more courageous than CBS, because CBS's behavior was just pathetic," Birnbaum told the magazine. "CBS chickened out and they just didn't want to take a risk of pissing off Coke and Pepsi who are big, big sponsors of theirs." The un-aired ad has since garnered over 4.9 million views on YouTube.Continue reading...
Posted by Dale Buss on October 30, 2013 09:22 AM
Amazon rolls out Kindle MatchBook program that bundles print books with discounted e-books.
Dell is officially private.
Twitter rolls out richer feed with videos, images.
AT&T puts Halloween twist on "It's not complicated" campaign with cute kids.
Barnes & Noble turns out new, lighter Nook Simple Touch GlowLight.
BlackBerry met with Facebook on potential bid.
British American Tobacco apoligizes for advertising e-cigarette brand in kids' app.
CBS said to be developing streaming news channel.
Chevrolet faces "B Strong" backlash.
Chrysler profits are boosted by pickups and SUVs.
Comcast's rebranded Xfinity TV Go app will stream like TV from anywhere.
Facebook reportedly offered $1 billion to buy Snapchat.Continue reading...
Posted by Sheila Shayon on October 28, 2013 01:20 PM
Amazon CEO Jeff Bezos (as the story goes) chose a company name starting with "A" so it appeared early in search results, and Amazon, as the world's largest river, fit his vision of creating the biggest store in the world.
Staying true to that founding DNA as it expands from the world’s first online bookseller to include everything from original programming to fashion, Bezos has tapped Clark Johnson (Homicide: Life on the Street, The Wire) to produce his next project, Alpha House, for the Amazon Studios unit. The GOP comedy, created by Doonesbury cartoonist Garry Trudeau and starring John Goodman, debuted its pilot episode on Amazon in April, using the preview as a focus group to tweak the show before its exclusive debut to Amazon Prime members next month.
The $79-a-year Prime subscription service is key in Amazon’s plan to snare viewers. “It’s about making delight for Prime members,” commented Amazon CEO Jeff Bezos to the Seattle Times. “What can we do that would make somebody be a happy Prime member? If we can make great television for them, that’s going to be an element of that. And they pay us an annual fee for that.” Those members are Amazon's VIPs, big spenders who typically shell out three times more than non-Prime Amazon shoppers across Amazon's channels.Continue reading...
Posted by Mark J. Miller on October 10, 2013 03:13 PM
Twitter's Amplify service allows programmers and advertisers to push real-time videos to Twitter users as they engage with on-air content, but now the microblogger is taking it one step further, striking a deal with NBCUniversal to allow subscribers to stream and record full shows directly from a tweet.
The new "See It" feature, which will debut in November, will be available to the more than 24 million Comcast customers in the US, while a handful of other cable providers and even non-subscribers will also get access to abbreviated content, according to Mashable.
The deal also includes a more traditional Amplify partnership that will see real-time NBCU content as well as ad content inserted into tweets, much like other programmers including CBS, the NFL and Viacom are doing.
The See It feature that was designed by Comcast engineers will allow Twitter users to tune in immediately, according to a press release. NBC Sports Network will be the first to utilize the Amplify partnership, tweeting short clips of Premier League highlights that will be sponsored by General Electric. Beyond the NBCU partnership, the See It feature will allow users to set their DVRS and buy theater tickets through Fandango.Continue reading...