Mexican Soccer a Goal for US Brands

The Mexican men’s national soccer team beat the United States in the biennial CONCACAF Gold Cup last weekend. The game was played in Southern California, where the stands of the Pasadena Rose Bowl were packed with 93,000 fans, mostly rooting for Mexico, according to Reuters.

The team averaged 71,500 fans per game in the six games it played at different venues in the Cup, Reuters adds, resulting in a “home field” advantage of sorts. It makes sense, of course, since the Hispanic population of America is growing rapidly.Continue reading...