Best Global Green Brands 2014

corporate citizenship

CVS Trades Cigarette Sales for Positive Social Standing

Posted by Sheila Shayon on August 8, 2014 04:21 PM

Back in February, CVS Caremark took a major step—and a big risk— towards bringing its brand full circle when it announced that it would no longer sell tobacco products in its 7,700 stores.

The US' largest provider of prescription drugs, valued at $126 billion, says the removal process is 70 percent complete, with a goal to be tobacco-free by October. While the company stands to lose $2 billion in revenue a year, the move has helped it gain a positive position in the minds of consumers and the media. 

“We were willing to take that risk, to ensure a positive impact on the long-term health of our customers, clients and colleagues and to advance the dialogue on public health,” said Eileen Howard Boone, SVP Corporate Social Responsibility & Philanthropy at CVS Caremark and President of CVS Caremark Charitable Trust, according to Forbes.

The decision caused a bit of a "CVS effect" among other CSR-centered brands that took action on other hot-button issues. Disney, Lockheed Martin, Merck, Intel, AT&T, and USPS pulled funding from the Boy Scouts of America due to their anti-gay policies; Apple CEO Tim Cook told investors who deny climate change that his company is going full steam ahead into sustainability; and Safeway and Kroger announced that they would stop selling GMO salmon.Continue reading...

brand news

In the News: P&G, BP, Uber and more

Posted by Dale Buss on February 14, 2014 09:12 AM

In the News

P&G begins considering candidates to succeed CEO Lafley (again) as it holds early lead in Sochi social media derby.

BP must face shareholder suit over 2006 Alaska spill.

Uber officially launches in China, but under new, localized brand name.

Apple continues hiring spree to devleop iWatch.

BMW plans to bring back BMW Films as it unveils first front-wheel-drive model.

Burger King global sales rise while North America drops, but company reaps benefits of refranchising.

CVS Caremark tests telehealth sites.

Carnival Cruise Lines sees image back on upswing.

Charter turns from Time Warner Cable to pursue other acquisitions.

Cheesecake Factory holds off on tablets.

Danone struggles to claw back market share in China.

“Dumb Ways to Die” returns with Valentine’s Day tribute.Continue reading...

health matters

CVS Snuffs Out Tobacco Sales in Bold Step to Solidify its Health Care Brand

Posted by Dale Buss on February 5, 2014 01:51 PM

If the idea of a pharmacy is to help people get better, CVS no longer could go along with the fact that it sold decidedly unhealthy tobacco products. So America's second-largest pharmacy chain by size has announced that it will become the first nationwide drugstore to stop selling cigarettes and tobacco products.

The action of going cold turkey will cost CVS an estimated $2 billion in annual revenue (out of a total of $123 billion) when it goes into effect in October, but it also is a significant move in the direction of authenticity and consistency for a brand that—like most drugstore chains—has been intensely repositioning itself as a broad-based health products and services provider, not just a pill dispensary.

“We have about 26,000 pharmacists and nurse practitioners helping patients manage chronic problems like high cholesterol, high blood pressure and heart disease, all of which are linked to smoking,” said CVS CEO Larry J. Merlo to the New York Times. “We came to the decision that cigarettes and providing health care just don’t go together in the same setting."Continue reading...

campaigns

FDA Shows Teens the Real Cost of Smoking in New Multimillion-Dollar Campaign

Posted by Mark J. Miller on February 5, 2014 10:39 AM

10 million children between the ages of 12 and 17 are particularly at risk for becoming addicted to cigarettes. Last month, a report from the US Surgeon General predicted that 5.6 million American children will die from tobacco-related illnesses unless something changes, and according to the Food and Drug Administration, more than 3,200 people under the age of 18 try their first cigarette every day and 90 percent of adult smokers started when they were kids. If teen smoking can be slowed, it could have broad effects. 

And so with a $115 million marketing campaign, the FDA is hoping to change kids’ minds before they get addicted, Reuters reports. At-risk teens aren’t the only group that will be getting such targeted messaging through "The Real Cost" campaign. Other efforts will launch in the next two years that are aimed at rural, gay, African American, and American Indian youth as well. The hope is to wean 300,000 young smokers off cigarettes in the next three years.

"Our kids are the replacement customers for the addicted adult smokers who die or quit each day," said Mitch Zeller, the director of the FDA's Center for Tobacco Products, according to NBC News. "And that's why we think it's so important to reach out to them—not to lecture them, not to throw statistics at them—but to reach them in a way that will get them to rethink their relationship with tobacco use."Continue reading...

mobile commerce

Walgreens Leads the Mobile Revolution in the Drugstore Industry

Posted by Dale Buss on July 9, 2013 07:12 PM

Walgreens may be behind many other verticals in adopting e-commerce, and it's certainly way behind digital pioneers such as Amazon.com. But as in so many other areas, the Chicago-based drugstore giant started mobile ahead of its competitors. And Walgreens is aiming to keep it that way.

It recently launched compatibility with the Windows Phone 8 platform. Last Black Friday, Walgreens held an app-based promotion, and while sales via mobile devices so far come to only about 0.04 percent of Walgreens' total revenues, as Crain's Chicago Business estimated, there's no question digital traffic is taking off.

"Mobile is just going through the roof," Walgreens Chief Financial Officer Wade Miquelon noted during an investors conference in May, according to the publication.Continue reading...

brand news

In the News: IBM, AB InBev, Dell and more

Posted by Dale Buss on April 19, 2013 09:19 AM

In the News

IBM may sell part of its server unit to Lenovomisses estimates for first time since 2005 and struggles to deal with mobile computing shift.

AB InBev reportedly strikes deal with US on Modelo acquisition, as Busch heir resigns from NRA in wake of gun control bill's defeat in US Senate.

Dell sees Blackstone end its pursuit.

Adidas brings out "Boston Stands As One" t-shirt as CVS Caremark pledges to raise money for bombing victims, along with JetBlue and other companies.

Al Jazeera pushes back U.S. launch date.

Amazon may be unveiling mobile payments solution according to patent filing. 

The Atlantic magazine plans to launch paid digital content.

Avis taps celebrities to target "professionals" in new ad campaign.

BBC America and Twitter announce content-sharing partnership.

Boeing may see FAA clearance for Dreamliner as early as today.Continue reading...

brand news

In the News: Apple, Beam, Nook and more

Posted by Dale Buss on December 10, 2012 09:05 AM

In the News

Apple joins Google in $500M+ bid for Kodak patents; smacked by USPTO as 'Steve Jobs Patent' for iPhones and iPads deemed invalid and Siri secrets revealed.

Diageo seen as unlikely to bid for Beam following UK report that drinks giant talked to Suntory about joint bid.

Barnes & Noble cuts Nook price from $99 to $79.

Michael Bloomberg weighs making bid for The Financial Times, which includes the paper and a half-interest in The Economist

Caribou Coffee celebrates 20th anniversary.

Carlos Slim brings Telcel brand to U.S. for Mexico calls.

CVS Caremark reportedly aims to acquire drug-store chain in Brazil.

Chili's begins soft rollout of new menu items.

Darden Restaurants looks to retool value proposition for its Olive Garden and Red Lobster restaurants.Continue reading...

doing good

Brands Step Up for Disaster Relief in Wake of Hurricane Sandy

Posted by Sheila Shayon on November 1, 2012 01:16 PM

Here's to the many brands that have been stepping up in the wake of Hurricane Sandy's devastation on the U.S., providing everything from money to food to power and their employees, products and services to help disaster relief efforts. A partial list of charitable first-responders follows (and if we miss any, please let us know in the comments):

AT&T will extend late-payment windows for wireless and wireline customers, waive late payment fees and not disconnect services because of non-payment, and in an unprecedented open-network arrangement with T-Mobile, will enable roaming to customers of both companies in the impacted areas. AT&T wireless customers can make a $10 donation (up to $50) for Hurricane Sandy relief by texting to relief organizations. AT&T and T-Mobile also joined forces on a wireless roaming agreement, while Verizon Wireless is offering free charging for all cellphones.Continue reading...

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