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brand trainwrecks

As Food Network, Smithfield Foods Cut Ties, Paula Deen Sees Fans Rally

Posted by Sheila Shayon on June 24, 2013 04:48 PM

The Paula Deen scandal is the stuff media headlines are made of. After public court records revealed that the Food Network star admitted to using the "n-word" and tolerated racist jokes in her workplace, the network announced it will not renew her contract, ending a relationship that began in 1999 and culminated in her own show, Paula's Home Cooking, in 2002 and later Paula's Party and Paula's Best Dishes.

Deen was named in a suit filed by Lisa Jackson, a former employee who worked as a manager at a restaurant owned by Deen and her brother and business partner, Bubba Hiers. Jackson claimed she was sexually and racially harassed.

Late last week, Deen—whose reputation is still recovering from running afoul of anti-obesity campaigners—posted a video apology on YouTube, which now has over 3.4 million views, for using “inappropriate, hurtful language” and for failing to show up for a scheduled interview with NBC’s Today Show host Matt Lauer.

"I want people to understand that my family and I are not the kind of people that the press is wanting to say we are," she said. "Your color of your skin, your religion, your sexual preference does not matter to me. But it's what's in the heart, and my family and I try to live by that. I am here to say I am so sorry. I was wrong, yes.”Continue reading...

brand news

In the News: Carnival Cruise Lines, J.C. Penney, Facebook and more

Posted by Dale Buss on February 28, 2013 09:07 AM

In the News

Carnival Cruise Lines sees brand perceptions drop to all-time low.

J.C. Penney losses snowball as boost in ad spending can't reverse sales declline.

Facebook inks deal to show ads based on shopping habits.

AC/DC rocks their own signature brand of beer.

American Express pushes e-commerce to TV commerce.

Apple preaches patience.

Boeing apologizes for Dreamliner fiasco.

Caesars looks to web gambling for financial help.

Flowers Foods set to buy Wonder, other Hostess brands for $390 million.Continue reading...

brand news

In the News: Air New Zealand, Apple, Honda and more

Posted by Dale Buss on October 31, 2012 06:32 PM

Air New Zealand in-flight video promotes Peter Jackson's "The Hobbit" in latest marketing tie-in for the movie.

ABC News files motion to dismiss "pink slime" suit.

Apple signals Tim Cook era with management shakeup, reports R&D spending up 40% in 2012 (although it was still outspent by Microsoft), plans to open up to 35 stores next year, confirms iPad mini built-in speakers.

Honda targets Japanese women with pink "She's" car.

Barclays faces two new U.S. probes.

Caesars packs up casino in Macau.

Campbell hires new CMO to reach Millennials.Continue reading...

brand news

In the News: Dole, AEG, Samsung and more

Posted by Dale Buss on September 19, 2012 09:07 AM

In the News

Adidas dumped by university over labor concerns.

American Airlines expects thousands of job cuts and faces rash of late, canceled flights..

Anschutz plans to sell its entertainment group, part-owner of Los Angeles Lakers, in AEG sale to include LA's Staples Center.

Barry Diller and Scott Rudin enter e-publishing of books.

Caesars to rebrand Imperial Palace as The Quad.

Campbell Soup Co. boosts digital marketing.

Canon slashes prices in India.

Coca-Cola heirs lose $37M in foreclosure crisis.Continue reading...

brand news

In the News: iPad 3, Audi, Fisker and more

Posted by Dale Buss on February 29, 2012 09:04 AM

In the News

Apple sends invites to expected iPad 3 unveiling on March 7, as Proview trademark battle heats up.

Audi touts EV technology and sustainability at TED.

Bodog gambling site is shut by U.S. prosecutors.

Caesars posts big quarterly loss.

Domino's sees bigger slice of sales overseas.

Fiat and Chrysler looking for new automotive alliances.

Fidelity aims to provoke thought with digital campaign.

Fisker names former Chrysler chief as its CEO.Continue reading...

In the News: Trump, Angry Birds, Ford

Posted by Dale Buss on March 10, 2011 09:00 AM

In the News

Amazon sued over instant search patent.

American Express powers Foursquare specials at SXSW, where Apple opens pop-up store for iPad 2 sales.

Angry Birds raises $42 million. 

AOL readies post-Huffington Post deal layoffs of 20% workforce reduction.

Bluefly tries social gaming.

Caesars plans Asia hotels, without gambling for now. 

Chrysler’s Twitter account accidentally drops the F-bomb, fires social media agency tweeter.Continue reading...

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