games people play
Posted by Mark J. Miller on September 19, 2013 05:41 PM
Read it and weep, Pac-Man. Grand Theft Auto V has officially broken sales records for every other video game ever created, pulling in more than $800 million in the first 24 hours that it was on sale. That’s more than the annual gross domestic product of resort island nation St. Kitts, according to the World Bank.
That far surpasses the $500 million brought in on the first sales day of Activision's “Call of Duty: Black Ops II” last November, which was the previous record-holder. As it seems, Take-Two Interactive, the creators of GTA, will bring in more than $1 billion in sales just in the first few weeks of the new game's release, which reportedly only cost between $200 million to $250 million to develop, according to Reuters.Continue reading...
games people play
Posted by Ben Berkon on July 3, 2013 05:15 PM
In June, the Electronic Entertainment Expo (otherwise known as E3) exhibited the latest and greatest from video game console giants like Sony, Nintendo and Microsoft. Even though Microsoft's Xbox 360 outsold Sony's PlayStation 3 and Nintendo's Wii U in the month of May, serious gamers were only concerned about the newest consoles to hit the market: the Xbox One and PlayStation 4.
But while E3 was brimming with fans eager to hear why Microsoft decided to focus on the non-gaming, and internet and social connectivity features of the Xbox One, as well as how PlayStation 4 will offer free games and even support developers creating lower-priced console games, perhaps the greatest majority of new gamers were not present at the event.
The new generation of casual gamers are people who enjoy the likes of Words With Friends, Angry Birds, Fruit Ninja, and other simple downloadable games for mobile devices like iPhone and Android smartphones, most of which are free or cost under $2. Considering the PS4 and Xbox One consoles will retail for around $399 and $499, respectively—with games costing another $59.99 each—it's not terribly surprising that video game hardware and software sales have been down around 10 percent since May 2012.Continue reading...
Posted by Dale Buss on February 15, 2013 09:00 AM
BlackBerry shows new signs of life as co-founder sells stake.
Apple challenges iPhone trademark loss in Brazil.
Carnival tries to cruise away from brand disaster as passengers mull legal options.
ABC, NFL and Call of Duty get top marks for consumer engagement.
Airbus drops lithium-ion batteries from latest jet.
Applebee's expands test of Express Lunch service.
Best Western focuses on its people, not perks, in new campaign.Continue reading...
games people play
Posted by Mark J. Miller on October 23, 2012 04:55 PM
When Activision's Call of Duty: Black Ops video game went on sale back in November 2010, more than 5.6 million units had been sold. The United States was responsible for 4.2 million of those sales, which passed $1 billion after only six weeks.
And now, hold onto your joysticks and step to the side, here comes Black Ops II. Set to be released on Nov. 13, the next installment is on track to be another blockbuster. The trailer above has received more than three million views since it was released on Oct. 16.
To mark the occasion and generate even more interest in the gamer world (as if it needed any), Activision and JJ Abrams' BadRobot Interactive collaborated to develop a new update to the Action Movie FX app, which allows gamers to get some of their weapons for the game earlier than its release.Continue reading...
Posted by Abe Sauer on June 5, 2012 06:02 PM
Are you a tennis fan? Then we don't have to tell you to watch the French Open. Are you a hardcore tennis fan? Then you might consider not only watching the French Open but getting behind the wheel of a French Open special edition Peugeot.
The tie-up between the venerable French brands to create the time-limited Peugeot 207 CC and 308 CC Roland Garros editions makes sense, and celebrates one of the most important tennis tournaments in the sport of tennis. Luxury (and less luxurious) lifestyle brands have a longstanding relationship with automakers, with varying degrees of success (and excess).Continue reading...
Posted by Dale Buss on November 8, 2011 11:31 AM
Jeep may be hot with gamers right now after the simultaneous release of the new Call of Duty: Modern Warfare 3 special edition of its Wrangler (tagline: "The toughest vehicle in the world. Any world.") with the actual new Call of Duty game, which went on sale at midnight last night.
But its Call of Duty tie-in is far from the only thing that the brand has going for it these days. Not only has Jeep led a recent climb in quality rankings for Chrysler Group but its vehicle line-up also is plowing the way for the company in its strong 2011 sales comeback.
When Fiat took over Chrysler in 2009, the new team recognized the inherent value in the Jeep brand — an iconic marque whose origins go all the way back to the military jeeps of World War II and whose history includes introduction of the Jeep model that would launch the modern American sport-utility vehicle market about 20 years ago, the Grand Cherokee.Continue reading...
games people play
Posted by Michael Waltzer on November 7, 2011 05:45 PM
Proof that video game trailers are as big a deal as a new movie opening? The trailer above, promoting EA's Need for Speed game (in stores Nov. 15), is seen "through the eyes of Michael Bay." EA tapped the Hollywood action director's special way with SFX to amp up the buzz for the new game, and — from the sound effects, to the cinematography to the close-ups to the visual effects — Bay delivers everything an action fan, movie or gaming, would want in a movie trailer.
But even bigger is the video game launching at midnight tonight, Call of Duty: Modern Warfare 3, which brings out some other entertainment big guns: Avatar star Sam Worthington, comedy actor Jonah Hill, and even the Orlando Magic's Dwight Howard. The trailer, which you can watch below, features Jonah and Sam in a live action version of the game.Continue reading...
Posted by Shirley Brady on November 4, 2011 07:35 PM
For the return of Call of Duty: Modern Warfare, Mountain Dew this week broke the new commercial, above. Directed by McG of Charlie's Angels big screen fame, it was created by BBDO NY with Activision and the former military advisors who consult on Call of Duty, with sound design by Music and Strategy. (Watch behind-the-scenes footage here).
Below, watch another audiocentric spot — HTC's new spot for Rezound, its smartphone with Beats Audio by Dr. Dre — and more.Continue reading...