Disney's Baby Einstein Brand No Genius

Disney has found itself in a bit of a bind as it attempts to handle a major blow to its Baby Einstein brand. But in trying to shore up the baby education video line, is it sending a confused message?

Established in 1997, the Baby Genius brand became the most successful of the booming baby education industry, exemplified by products such as multilingual talking dolls, videos, flash-cards and books -- all with names based on words like "Mozart," "Galileo," and "Shakespeare." It's estimated that as many as one third of all American families own a Baby Einstein video, and that the brand controls the majority of the market.

Meanwhile, the American Academy of Pediatrics has recommended children under the age of 2 watch no TV whatsoever. Can you start to see the conflict?Continue reading...