brands under fire
Posted by Mark J. Miller on August 8, 2013 01:43 PM
After new parents nail down the basics of changing daipers and hourly feedings, most are concerned with building their new bundle of joy's cognitive level. With a more than ample amount of products, including videos, books and apps available to choose from, a parent's investment in education can start pretty early. However, not every product and method out there lives up to its claims, which is where Fisher-Price is finding itself these days.
The longtime toymaker and others like them have come under fire by advocacy group Campaign for a Commercial-Free Childhood, which has said that the companies involved have all produced mobile apps that claim to be able to help kids get smarter—but actually can’t. The Washington Times reports that the group has filed a complaint with the Federal Trade Commission about the practice.Continue reading...
Posted by Abe Sauer on October 26, 2009 03:37 PM
Disney has found itself in a bit of a bind as it attempts to handle a major blow to its Baby Einstein brand. But in trying to shore up the baby education video line, is it sending a confused message?
Established in 1997, the Baby Genius brand became the most successful of the booming baby education industry, exemplified by products such as multilingual talking dolls, videos, flash-cards and books -- all with names based on words like "Mozart," "Galileo," and "Shakespeare." It's estimated that as many as one third of all American families own a Baby Einstein video, and that the brand controls the majority of the market.
Meanwhile, the American Academy of Pediatrics has recommended children under the age of 2 watch no TV whatsoever. Can you start to see the conflict?Continue reading...