Posted by Dale Buss on September 10, 2013 09:32 AM
Neiman Marcus majority stake sold for $6 billion to Canadian, US investment partners.
Apple will reveal new products today and may put focus back on fingerprint security with latest iPhone.
McDonald's tries multi-person meals.
Abercrombie & Fitch loses bias suit over firing Muslim woman.
Burger King stretches with "sense-swap" campaign.
Campbell bets on child-centered new campaign.
Dunkin' Donuts launches first TV ad made entirely from Vine.
Furniture Brands files for Chapter 11.
Gatorade grows market share with G Force sales and marketing team.
Google offers antitrust concessions to EU.
Hyundai workers end strike after reaching wage deal.
Jaguar mulls small SUV to challenge BMW.
L'Oreal attacks e-commerce.Continue reading...
Posted by Dale Buss on September 5, 2013 09:26 AM
JCPenney reportedly shelves Martha Stewart deal.
Samsung unveils Galaxy Gear smartwatch as Qualcomm also enters smartwatch fray.
McDonald's tests higher-priced dollar menu.
Anheuser-Busch InBev partners with University of Illinois for big data edge.
Balenciaga sues former creative director for defaming brand.
BlackBerry seeks buyer by November.
Campbell will launch soup K-Cups next year.
Chobani recalls "fizzy" Greek-yogurt cups.
Covergirl joins NFL's pitch to female fans.
Dunkin' Donuts taps Eli Manning to promote app.
El Chico expands rebranding program.
GoDaddy steps away from jiggle marketing.Continue reading...
Posted by Dale Buss on July 15, 2013 06:01 PM
Goya and Beech-Nut are hoping that a partnership will yield big results from the confluence of three trends: the growing Hispanic population in the US, the proliferation of food products aimed specifically at that demographic, and the rising interest of mainstream global CPG companies in exploiting the other two trends.
The two companies are expanding the availability of a co-branded line of baby food, called Beech-Nut Goya, that launched in April. The baby-food range is being promoted as "Authentic Hispanic flavors made especially for your baby" as it rolls out to stores across America, according to Ad Age. With Hispanics now accounting for one-fourth of all US births as the fertility rates and birth numbers of other major American demographic groups wane, the co-branded line makes sense for both brands.
The baby-food market has been getting a lot of attention lately from non-traditional but major CPG players, including Campbell Soup, which just bought Plum Organics and its baby- and toddler-food lines, and Groupe Danone, the Paris-based maker of yogurt, which at about the same time bought Happy Family, another organic-baby-food startup.Continue reading...
Posted by Dale Buss on May 16, 2013 09:20 AM
Walmart posts mixed results, expects "challenging" quarter; earnings report also discloses $73M expenses related to foreign bribery probes.
Microsoft to Google: We need APIs to fix YouTube app.
Abercrombie & Fitch signs Bangladesh safety agreement as deadline passes for Gap deal.
Apple defends brand (but not Steve Jobs) in US book price-fixing suit.
Boeing and GE hunt for engine defect in 777s.
Campbell Soup uses digital marketing to target Millennials.
Capri-Sun targeted by German ad watchdog for misleading marketing.
Cisco profit is boosted by services.Continue reading...
Posted by Dale Buss on November 2, 2012 09:07 AM
Chrysler exec tweets a rebuff about Donald Trump comment on Jeep jobs, as UAW leads ethics complaint vs Romney over auto rescue remarks.
Apple's iPad Mini launches globally to shorter than expected lines; secures Lion trademark.
Barclays facing a $470 million fine for alleged energy market manipulation, and a corruption probe.
Australian court rejects free range trademark move.
BlackBerry 10 is on schedule for early next year, RIM says.
Bloomberg Businessweek pins Sandy on global warming in cover story.Continue reading...
Posted by Dale Buss on October 31, 2012 06:32 PM
Air New Zealand in-flight video promotes Peter Jackson's "The Hobbit" in latest marketing tie-in for the movie.
ABC News files motion to dismiss "pink slime" suit.
Apple signals Tim Cook era with management shakeup, reports R&D spending up 40% in 2012 (although it was still outspent by Microsoft), plans to open up to 35 stores next year, confirms iPad mini built-in speakers.
Honda targets Japanese women with pink "She's" car.
Barclays faces two new U.S. probes.
Caesars packs up casino in Macau.
Campbell hires new CMO to reach Millennials.Continue reading...
Posted by Dale Buss on October 5, 2012 01:12 PM
When companies age, they turn to innovation as the way to get their corporate blood pumping again. That's clearly the case with the Campbell Soup company, which has come out with a variety of new soup products, broadened its product lineup under the V8 brand, and taken other innovative steps since Denise Morrison became CEO about a year ago. But it's still been a rough ride as she seeks to turnaround the company's financial results — she's closing two factories due to "excess capacity" and laying off 700 workers in an attempt to "improve supply chain productivity."
Morrison told a group this week that there's been a definite method to her approach, including using "disciplined creativity" based on studying the successes of other innovative firms, and a team-based product-development philosophy that she learned in part from firms in Silicon Valley.Continue reading...
Posted by Dale Buss on September 13, 2012 09:08 AM
AU Optronics faces potential $1 billion U.S. fine in allegations of price-fixing on liquid-crystal displays.
Apple sets off reactions with introduction of new iPhone 5, including some who see it as a best-seller, others who ask if it's boring. The new device offers bigger space for mobile ads (a boon for Facebook) with larger screen, while iPhone tops Google Android in customer satisfaction, survey says.
Campbell looking at snack deals to grow globally.
Chevron partners with Safeway for first U.S. loyalty program.
Dole explores sale of businesses to Itochu.
Dunkin' Donuts steps up expansion at univerisities.
ESPN starts new TV campaign for digital-subscription service.
Ford faces decisions on Europe and Asia strategies.Continue reading...