Posted by Dale Buss on May 16, 2013 09:20 AM
Walmart posts mixed results, expects "challenging" quarter; earnings report also discloses $73M expenses related to foreign bribery probes.
Microsoft to Google: We need APIs to fix YouTube app.
Abercrombie & Fitch signs Bangladesh safety agreement as deadline passes for Gap deal.
Apple defends brand (but not Steve Jobs) in US book price-fixing suit.
Boeing and GE hunt for engine defect in 777s.
Campbell Soup uses digital marketing to target Millennials.
Capri-Sun targeted by German ad watchdog for misleading marketing.
Cisco profit is boosted by services.Continue reading...
Posted by Dale Buss on November 2, 2012 09:07 AM
Chrysler exec tweets a rebuff about Donald Trump comment on Jeep jobs, as UAW leads ethics complaint vs Romney over auto rescue remarks.
Apple's iPad Mini launches globally to shorter than expected lines; secures Lion trademark.
Barclays facing a $470 million fine for alleged energy market manipulation, and a corruption probe.
Australian court rejects free range trademark move.
BlackBerry 10 is on schedule for early next year, RIM says.
Bloomberg Businessweek pins Sandy on global warming in cover story.Continue reading...
Posted by Dale Buss on October 31, 2012 06:32 PM
Air New Zealand in-flight video promotes Peter Jackson's "The Hobbit" in latest marketing tie-in for the movie.
ABC News files motion to dismiss "pink slime" suit.
Apple signals Tim Cook era with management shakeup, reports R&D spending up 40% in 2012 (although it was still outspent by Microsoft), plans to open up to 35 stores next year, confirms iPad mini built-in speakers.
Honda targets Japanese women with pink "She's" car.
Barclays faces two new U.S. probes.
Caesars packs up casino in Macau.
Campbell hires new CMO to reach Millennials.Continue reading...
Posted by Dale Buss on October 5, 2012 01:12 PM
When companies age, they turn to innovation as the way to get their corporate blood pumping again. That's clearly the case with the Campbell Soup company, which has come out with a variety of new soup products, broadened its product lineup under the V8 brand, and taken other innovative steps since Denise Morrison became CEO about a year ago. But it's still been a rough ride as she seeks to turnaround the company's financial results — she's closing two factories due to "excess capacity" and laying off 700 workers in an attempt to "improve supply chain productivity."
Morrison told a group this week that there's been a definite method to her approach, including using "disciplined creativity" based on studying the successes of other innovative firms, and a team-based product-development philosophy that she learned in part from firms in Silicon Valley.Continue reading...
Posted by Dale Buss on September 13, 2012 09:08 AM
AU Optronics faces potential $1 billion U.S. fine in allegations of price-fixing on liquid-crystal displays.
Apple sets off reactions with introduction of new iPhone 5, including some who see it as a best-seller, others who ask if it's boring. The new device offers bigger space for mobile ads (a boon for Facebook) with larger screen, while iPhone tops Google Android in customer satisfaction, survey says.
Campbell looking at snack deals to grow globally.
Chevron partners with Safeway for first U.S. loyalty program.
Dole explores sale of businesses to Itochu.
Dunkin' Donuts steps up expansion at univerisities.
ESPN starts new TV campaign for digital-subscription service.
Ford faces decisions on Europe and Asia strategies.Continue reading...
Posted by Dale Buss on September 5, 2012 09:07 AM
Nokia faces key test under new CEO, launches mobile streaming music in US and expanded app library as part of today's reveal of Windows Phone 8 Lumia devices. HTC's Windows Phone series will also be branded under 8 series following Samsung's mobile rebranding move.
Audi to build plant in Mexico as automaker markets S series with NFL tie-in.
Method sold to European green-cleaning rival Ecover.
3M drops planned acquisition of Avery Dennison under U.S. antitrust threat.
Amazon adds movies to streaming service in new challenge to Netflix.
American Airlines can reject pacts with pilots, judge says.
Apple is embarrassed by data leak ahead of iPhone 5 reveal on Sept. 12.
AT&T and Texas to test text-to-911 safety initiative.
Best Buy's new CEO hits the store floor in first week.
BP dinged as U.S. reiterates gross negligence charge in oil spill.Continue reading...
Posted by Dale Buss on July 25, 2012 04:04 PM
There's more riding on the shoulders of New York Giants star wide receiver Victor Cruz this year than hopes for the team's repeat of a Super Bowl championship: He also must bear part of the burden of turning around Campbell's woeful soup franchise.
Campbell will feature Cruz in a reprise of its "Mama's Boys" campaign of old for Chunky Soup, an iconic effort that harks back to when Americans still ate more Campbell's soup each year than the year before. That isn't the case anymore for Campbell even after the Great Recession, increased advertising spending, and the latest move — a spate of new products aimed at Millennials — have failed to turn around the fortunes of this venerable soup business.
That's why Campbell's CEO Denise Morrison this week was finally telling investors that, "by itself," the soup business "cannot take us where we want to go." Her vision of a Campbell of the very near future is based on its Pepperidge Farms brand, growing V8 beverage franchise and its recent acquisition of Bolthouse Farms and its packaged fresh foods and juices.Continue reading...
let's make a deal
Posted by Dale Buss on July 9, 2012 05:08 PM
Apparently tired of just prodding its unresponsive soup business into a turnaround, Campbell Soup made a big diversification move Monday by agreeing to acquire Bolthouse Farms for $1.55 billion. Bolthouse began in 1915 as a big carrot farm run by William Bolthouse near Bakersfield, Calif., and has scored a number of successes over the last few years in the better-for-you food, beverage and snack space — not to mention trying to put baby carrots top of mind.
By purchasing the Bolthouse brand from a private equity firm, Madison Dearborn Partners, Campbell gains a premium beverage business to complement its growing portfolio of V8 beverages as well as a fresh-carrot business that Campbell believes could be a healthy-snacking opportunity.
In addition to its implications for Campbell, the move also represents a further homogenization of America's biggest consumer-packaged-goods conglomerates, making Campbell look a little more like Kraft, PepsiCo and Coca-Cola as they all diversify strategically into more better-for-you categories.Continue reading...