Posted by Dale Buss on November 20, 2013 06:22 PM
Interrupt the parade celebrating the return of soup to the American pantry: Campbell Soup has reported a 30 percent drop in fiscal first-quarter earnings, and much of it—perhaps surprisingly—had to do with a moderation in the recent rebound in its soup sales.
Most of the falloff had little to do directly with less interest by US consumers: Campbell reported major "retailer inventory movements" related in part to a late Thanksgiving, as well as increased marketing outlays for soup—and both factors hugely hurt Campbell's soup sales and profitability.
But Campell's condensed-soup sales decreased by 7 percent and sales of ready-to-serve soups declined by 11 percent in the period, and some of that was due to a basic shortfall in demand. "I'm disappointed in Campbell's first-quarter performance," CEO Denise Morrison said, appropriately basically.Continue reading...
Posted by Dale Buss on November 19, 2013 09:31 AM
JCPenney launches first holiday campaign under new CMO.
P&G and other detergent makers face new federal alarm over pod safety and kids.
Apple is probed for alleged tax evasion in Italy.
3M still searches for growth.
Best Buy warns of promotional pressures.
Buick could use a flagship model, GM CEO says.
Campbell Soup sees earnings slashed.
Daimler open to selling stake to Chinese partner.
Discovery Communications allows streaming via Time Warner Cable.
Dropbox seeks $8 billion valuation.Continue reading...
Posted by Dale Buss on October 14, 2013 11:07 AM
As injuries continued to take a horrific toll on more NFL players over the weekend, both stars and scrubs alike, major brands also were taking stock of their losses from associating with the most popular violent sport in America—because their spokesmen are leaving the big stage of game-day action to go nurse their wounds, sometimes for the rest of the season.
Visa was one of the latest brands to suffer a snake-bit association with an NFL star who fell to injury, and its timing was about as bad as could be. Just as Atlanta Falcons star receiver Julio Jones was emerging in the early season as the league leader at his position, he was badly injured and declared out for the season last week.
A new TV spot from Visa for its social media- based "personalized NFL fantasy" campaign stars Jones—regarded as one of the league's best at "touchdown dances"—receiving inspiration for a new dance from a local fan. The dance becomes a hit around the world, with everyone from Bollywood actors to Jones' character in the EA Sports Madden 25 video game doing the new dance.Continue reading...
Posted by Dale Buss on October 2, 2013 09:25 AM
Apple is pressed for $150-billion buyback by Carl Icahn as the new #1 Best Global Brand is estimated to be sitting on top of 10% of all US corporate cash.
Volkswagen plans to use augmented reality to service cars.
Google is accused of wiretapping in Gmail scans.
Intel commits to women's digital education.
BlackBerry reveals even more doom in restructuring.
Bravo signs four major new brand partners to integrate in Top Chef.
Campbell Soup sells European simple-meals business.Continue reading...
Posted by Dale Buss on September 5, 2013 06:37 PM
You can get a K-Cup for just about any kind of non-carbonated beverage these days (but bubbles may be coming soon), but now Green Mountain has trekked into really new territory with its single-serve pods: soup.
That's right—as in M'm M'm Good! Campbell Soup. Beginning next year, the companies will market Campbell's Fresh-Brewed Soup K-Cup packs that can be prepared "at the touch of a button" in Keurig brewers, according to a press release.
The gambit is aimed at continuing to expand Campbell's efforts to reach beyond its traditional but slow-growth soup business. Previously, Campbell has reduced salt, added flavors, and come out with Go Soup! that is packaged in Millennial-friendly aseptic pouches in cutting-edge flavors.Continue reading...
sip on this
Posted by Dale Buss on July 25, 2013 05:16 PM
Now that it seems to have "saved" soup, Campbell Soup is pivoting even more aggressively away from its steamy traditional business mainstay and toward new product lines and new demographics that spell out its future.
Campbell plans to launch more than 200 products in the coming months as it adjusts for what CEO Denise Morrison said this week are "seismic shifts" in the food marketplace, according to Advertising Age.
"Even as we continue to honor our roots and heritage at Campbell," Morrison said, "we must also connect with new generations and different populations in our country and around the world," which she described now as a "digitally connected global culture of food" composed of Hispanics, Millennials and emerging-market customers who prefer bolder flavors and sophisticated cuisines.Continue reading...
Posted by Dale Buss on July 25, 2013 09:27 AM
Google makes another TV push with $35 Chromecast device, as it gifts free WiFi to 31 San Francisco parks.
Facebook turns in big quarter as mobile ads drive growth.
PepsiCo squashes idea of acquiring Mondelez as "too risky" as profit pops on snack results.
Beats by Dre redesigns signature headphones, adds chargeable battery.
BMW moves North America CMO to US regional post.
Boeing is tempered by concerns over defense-spending cuts.
CW leverages birth of royal baby George in marketing for Reign.
Campbell Soup eyes 200 new products.
Cargill becomes industry's first to deliver sustainable cocoa from Brazil.
Chrysler extends production lives of some key models.
Coach leans heavily on outlet stores.Continue reading...
Posted by Dale Buss on May 30, 2013 10:39 AM
Campbell has joined the organic-foods derby with its acquisition of Plum Organics, but the CPG titan plans to take best advantage of its new purchase by letting Plum continue to be Plum.
Co-founder Neil Grimmer will stay on for Campbell to run the brand, a Silicon Valley-based company that has become one of America's biggest players in the fast-growing natural and organic market with its purees, savory items and other foods and snacks for babies and toddlers, adding up to about $93 million in annual sales.
If Campbell's move to snap up this burgeoning better-for-you player seems familiar, that's because it should. Campbell's deal, announced last week, follows in quick order the acquisition of most of Happy Family Brands, a major Plum competitor in the baby-and-toddler space, by Groupe Danone (parent of Dannon USA) of Paris; the recent acquisition of BluePrint and Ella's Kitchen by Hain Celestial; and Post Holdings' acquisitions of Attune Foods and Hearthside Food Solutions.Continue reading...