Posted by Dale Buss on May 20, 2013 09:17 AM
Yahoo agrees to buy Tumblr for $1.1 billion, but questions already arise about how new native ads will affect cachet.
Buick Motor Co. celebrates 110 years.
P&G launches major review of its advertising ROI.
Actavis acquires Warner Chilcott in $5 billion pharma deal.
Billabong sees brand value drop after failed buyout attempts.
Campbell Soup meets high earnings hopes.
Chrysler quality now rivals Toyota, exec claims.
DirecTV considers bid for Hulu.
Domino's debuts DVD that smells like pizza.
GM accelerates financial and operational streamlining, CFO says.
Google may allow branded apps for Glass.Continue reading...
Posted by Dale Buss on February 7, 2013 08:57 AM
ABC sells out ads for Oscars.
AOL is constantly innovating but toward what end remains unclear.
American Airlines and U.S. Airways move closer to merger as U.S. Airways rises to top of customer-loyalty survey.
Banana Republic hooks up with Match.com for Valentine's mixers.
Boeing prepares redesign of troubled Dreamliner batteries.
Campbell Soup enlists celebrity chef in heart-health campaign.
Chipotle plans mid-year price increase.Continue reading...
Posted by Dale Buss on December 5, 2012 09:05 AM
Disney and Netflix sign landmark agreement for the web streaming service.
GlaxoSmithKline begins assembling new global branding effort on its impact around the world.
Tesco bails out of Fresh & Easy venture in U.S.
AOL's Advertising.com group acquires Buysight.
Apple upgrades iTunes, secures USPTO patent for "retina."
Beer tax dispute heats up in Europe.
Blu Dot tests Twitter game of musical chairs.
BMW has US luxury auto sales crown in its sights.
Campbell Soup Company donates $500K to Salvation Army.
Citigroup announces 11,000 job cuts and $1B charge.Continue reading...
Posted by Dale Buss on November 20, 2012 09:01 AM
Hostess Brands gets a stay of execution as company and union agrees to mediation today.
Ikea gets green light in India.
GM launches Springo sub-brand in China.
BMW shows off speed with tire-track promotion.
Best Buy posts loss as store sales drop.
Billabong Americas head considers buyout bid for company.
Campbell Soup builds giant Pinterest board out of classic green-bean casserole.Continue reading...
chew on this
Posted by Dale Buss on October 18, 2012 12:47 PM
Two years ago, Bolthouse Farms excited childhood-obesity activists with an innovative marketing campaign to get more kids chomping on baby carrots with the tagline, "Eat 'Em Like Junk Food." The initiative helped Bolthouse Farms reignite its long-quiescent sales of baby carrots and presumably played a role in making the Bakersfield, Calif.-based company attractive enough to be acquired by the Campbell Soup Company earlier this year.
Now, Bolthouse has come up with a second act for its baby carrots marketing: Shakedowns, all-natural dry seasonings that coat baby carrots in a bag. Baby boomers might be reminded of the classic Shake N Bake Chicken that their moms used to, well, shake and bake, because they're the target for Shakedowns as much as their kids are.
"We were introducing [a focus group] to the 'junk food' campaign, and teenagers there were saying, 'Well, why don't you season [baby carrots] like Doritos?" Todd Putman, CMO for Bolthouse Farms, told brandchannel. "We thought, 'OK, how do we do that?' We went on a long innovation journey. But we immediately thought it was a great idea."Continue reading...
Posted by Dale Buss on September 19, 2012 09:07 AM
Adidas dumped by university over labor concerns.
American Airlines expects thousands of job cuts and faces rash of late, canceled flights..
Anschutz plans to sell its entertainment group, part-owner of Los Angeles Lakers, in AEG sale to include LA's Staples Center.
Barry Diller and Scott Rudin enter e-publishing of books.
Caesars to rebrand Imperial Palace as The Quad.
Campbell Soup Co. boosts digital marketing.
Canon slashes prices in India.
Coca-Cola heirs lose $37M in foreclosure crisis.Continue reading...
Posted by Dale Buss on August 2, 2012 09:00 AM
AIG pushes plan for independence from U.S. government.
Burger King says that menu and marketing changes have boosted bottom lilne.
Campbell Soup creates limited edition to help food bank.
Chick-fil-A supporters (and Wendy's) show up for "Appreciation Day."
Christina Aguillera lends her voice to a good cause.
Costco experiences strong U.S. sales.
Crocs celebrates milestone a little too exuberantly.
DirecTV sees U.S. subscribers decline for first time.Continue reading...
let's make a deal
Posted by Dale Buss on July 9, 2012 05:08 PM
Apparently tired of just prodding its unresponsive soup business into a turnaround, Campbell Soup made a big diversification move Monday by agreeing to acquire Bolthouse Farms for $1.55 billion. Bolthouse began in 1915 as a big carrot farm run by William Bolthouse near Bakersfield, Calif., and has scored a number of successes over the last few years in the better-for-you food, beverage and snack space — not to mention trying to put baby carrots top of mind.
By purchasing the Bolthouse brand from a private equity firm, Madison Dearborn Partners, Campbell gains a premium beverage business to complement its growing portfolio of V8 beverages as well as a fresh-carrot business that Campbell believes could be a healthy-snacking opportunity.
In addition to its implications for Campbell, the move also represents a further homogenization of America's biggest consumer-packaged-goods conglomerates, making Campbell look a little more like Kraft, PepsiCo and Coca-Cola as they all diversify strategically into more better-for-you categories.Continue reading...