In the News: Starbucks, Boeing, Altria Group and more

Posted by Dale Buss on April 26, 2013 09:12 AM

In the News

Starbucks raises outlook after strong second quarter.

Boeing gets clearance for re-launching Dreamliner in Japan and United's planes in May.

Altria Group plans to enter e-cigarette market.

3M cuts outlook as demand sputters.

Amazon outstrips growing profits with growing spending.

Best Buy tries to reduce "pain points" for customers, staff.

Cap'n Crunch launches new YouTube channel for adults.

Exxon Mobil oil output falls again.Continue reading...

More about: Brand News, Starbucks, Boeing, Altria Group, 3M, Dan Akerson, Amazon, Best Buy, Cap'n Crunch, Dreamliner, EpiPen, Exxon Mobil, GM, Honda, JC Penney, Microsoft, Mountain Dew, MTV, Mylan, Progressive, Sony, George Soros, Verizon, Vodafone, United Airlines

social marketing

Digital Piracy 101: Cap’n Crunch is Still on the Bridge

Posted by Sheila Shayon on March 11, 2011 01:00 PM

This 1966 commercial was one of the first for Horatio Magellan Crunch, aka Cap’n Crunch, who it turns out will not be retiring. According to Quaker Oats, rumors of his demise have been greatly exaggerated, leading one to ask — was it an effective marketing stunt?Continue reading...

More about: Cap'n Crunch, Quaker Oats, Facebook, Twitter, Digital Marketing, Mascots, Social Marketing, Giant Step, POM8, Google, Hewlett-Packard, Kraft, Toyota, Nestle, Verizon, American Expresss