brand take over
Posted by Mark J. Miller on April 9, 2013 12:46 PM
After 21 years in business, Caribou Coffee is suddenly facing some very grownup decisions.
America's second-largest coffee chain announced that, as of April 14, it will be closing 80 of its locations and rebranding 88 outposts as Peet's Coffee & Tea over the next 18 months, according to a statement from President and CEO Mike Tattersfield.Continue reading...
Posted by Dale Buss on March 8, 2013 09:03 AM
JCPenney cuts an additional 2,200 jobs and delays stocking Martha Stewart products as judge suggests mediation with Macy's.
McDonald's U.S. sales slip, but less than anticipated.
Disney welcomes new movie-studio chief and big plans for Star Wars franchise.
Adidas is hot on heels of Nike in sportswear in China.
Amazon logs rising revenue from servicing cloud's server needs.
Arby's targets "modern day traditionalists."
Cablevision claims coercion led to deal with Viacom.
Caribou Coffee launches new branding campaign.
Citi passes stress tests.Continue reading...
Posted by Mark J. Miller on January 9, 2013 04:28 PM
Ordering fast food is pretty easy to do, but fast-food marketing execs are aiming to make it even easier for consumers, while also saving a bundle on real estate by opening their new locations under someone else's roof.
Nation’s Restaurant News reports that a few fast-food chains aren’t spending all the bucks of creating new standalone locations but instead investing in opening up new eateries inside existing supermarkets, retailers, and convenience stores. While nested within a retailer's branded storefront, bringing their food services directly to shoppers also helps to differentiate the stores from their competitors. Such U.S. fast-food brands as Checkers Drive-In, Fazoli’s and Huddle House are “investing in nontraditional partnerships,” NRN notes, in order to “reach more customers and better serve their franchisees.”
As part of its franchising push with sister brand Rally's, Checkers has opened two in-store Walmart locations and is looking into adding more. “It has to be the right type of partnership,” commented Jennifer Durham, VP of franchise development for Checkers and Rally’s. “With Checkers and Rally’s being the most value-relevant brands in QSR and Walmart being the most value-relevant retailer, it made sense to join forces. We wouldn’t go into a Nieman-Marcus, because that’s not where our consumers live.”Continue reading...
Posted by Sheila Shayon on September 28, 2012 10:01 AM
America's National Coffee Day is this Saturday, September 29, and Caribou Coffee is joining the march of philanthropic campaigns using Facebook to launch initiatives and gather momentum in a new partnership with CancerCare, a national nonprofit that provides free support services for anyone affected by cancer diagnosis. Customers can stop in for a free small cup of Amy's Blend coffee on Saturday, and learn about the woman who inspired this annual philanthropic campaign.
The brand was inspired by Amy Erickson, the company’s original roastmaster, who lost her battle with breast cancer in 1995 and inspired the Amy’s Blend program, which originally partnered with Susan G. Komen for the Cure and is now sharing the love with CancerCare. But as you can see from the packaging, it's not just about Amy's story — it's Gretchen's, Caryn's, Gigi's, Cindy's, Lisa's and so on.
So for the 17th consecutive year, Caribou (tagline: "Life is short. Stay awake for it.") will donate 10% percent of all proceeds from Amy’s Blend collection sales between Sept. 29th and Nov. 7th to CancerCare and for every new “Like” the brand will give an additional $1 to the organization.Continue reading...
Posted by Dale Buss on August 22, 2012 09:03 AM
ABC challenges Leno and Letterman with shift of Jimmy Kimmel Live to 11:35 p.m. ET.
Abercrombie & Fitch sales slide as half-naked models begin to underwhelm.
BMW revs motorcycle line as Audi ups threat via Ducati purchase.
Barnes & Noble sees results boosted by Fifty Shades of Grey popularity.
Boston Market pulls salt shakers off tables.
Caribou Coffee inks on-site deal with Jewel grocery chain.
Conde Nast booms overseas.
Dell reports gloomy outlook.
Dos Equis hits streets with fleet of food trucks.
EPrize acquired by private-equity firm.
Fazoli's pivots toward more premium positioning. Continue reading...
Posted by Dale Buss on June 19, 2012 09:01 AM
Microsoft unveils Surface tablet to take on iPad.
Walgreen is buying 45% stake in European pharmacy chain Boots for $6.7 billion.
Spotify rolls out free mobile radio for iPhone and iPad in U.S. to take on Pandora.
Caribou Coffee revels in being alternative to Starbucks.
Carrefour CEO offers turnaround plan.
Cisco expands use of WebEx brand.
Coca-Cola remains unbowed by New York Mayor Bloomberg's anti-soda campaign.Continue reading...
Posted by Dale Buss on June 29, 2011 09:00 AM
Bank of America agrees to mortgage settlement.
Campbell Soup exits Russian market.
Caribou Coffee eyes expansion beyond Midwest US.
Chrysler loses bid to prevent retailer from selling “Imported from Detroit” merchandise.
Ford says Europe’s debt woes cloud market’s auto outlook.
Groupon cedes market share to LivingSocial.Continue reading...
Posted by Dale Buss on May 9, 2011 09:00 AM
AOL chief vows that the brand will stage a comeback.
AT&T will attempt to sway regulators over its T-Mobile deal.
Apple tops brand charts in new Millward Brown study.
Best Buy considers offering electric vehicles.
Caribou Coffee explores lunch products.
Estee Lauder looks to China.
Hertz makes new offer to buy Dollar Thrifty. Continue reading...