CastleVille, the latest bullet in Zynga’s arsenal, may help keep its anticipated post-Thanksgiving IPO squarely on track. The new Facebook game reached five million daily active users in its first six days, conquering CityVille's record, the most successful Zynga game to date, of 3.2 million daily active users six days after its launch, according to AppData. 

CastleVille, set as a medieval fantasy, gives players a chance to build and manage the Kingdom of their dreams. Launched in 17 languages, it poses serious competition for Electronic Arts’ The Sims Social with 6.1 million daily active users – and is growing faster than any other Zynga game at this early stage.Continue reading...

For the return of Call of Duty: Modern Warfare, Mountain Dew this week broke the new commercial, above. Directed by McG of Charlie's Angels big screen fame, it was created by BBDO NY with Activision and the former military advisors who consult on Call of Duty, with sound design by Music and Strategy. (Watch behind-the-scenes footage here).

Below, watch another audiocentric spot — HTC's new spot for Rezound, its smartphone with Beats Audio by Dr. Dre — and more.Continue reading...