brand news
Posted by Dale Buss on May 10, 2013 09:20 AM

YouTube launches paid channels after rumors swirled earlier this week about subscription partners.
ESPN may subsidize wireless-data plans.
JPMorgan Chase is sued by California over credit-card cases.
AT&T returns to chatty kids for Mother's Day ads.
Amazon is reportedly developing a smartphone with 3-D screen.
Caterpillar and union suspend talks.
Chrysler faces uphill climb for Jeep in China.
Costco now offers travel packages to members.
Dell may see rival bid by Carl Icahn group.
Delta sees new terminal as symbol of air-travel makeover.Continue reading...
More about: Brand News, YouTube, ESPN, JPMorgan Chase, AT&T, Amazon, Caterpillar, Chrysler, Costco, Dell, Delta, Facebook, Facebook Home, Fox Carl Icahn, J&J, Jaguar, Jeep, Macy's, McDonald's, Rupert Murdoch, National Geographic Channel, Panasonic, The Great Gatsby, Usher
brand news
Posted by Dale Buss on May 6, 2013 09:15 AM

YouTube close to launching paid subscription channels, reports say.
Amazon launches first Android app-store in China, ahead of Google.
Pfizer lets bashful buyers get Viagra online.
Al Jazeera America plans to open Detroit bureau.
Asustek plans to make small Windows 8 tablets.
Audi considers doubling production at Mexico factory under construction.
Berkshire Hathaway provides peek at era after Buffett.
BuzzFeed takes steps to expand foreign news.Continue reading...
More about: Brand News, Amazon, YouTube, Pfizer, Al Jazeera America, Android, Asustek, Audi, Berkshire Hathaway, Warren Buffett, Buick, BuzzFeed, Caterpillar, Chevrolet, Danone, Disney, Evian, Ford, GM, Google, IBM, Iron Man 3, Lexus, Lilly, Lululemon, Neiman Marcus, Ruffles, Rush Limbaugh, Microsoft, Motorola Mobility, Mtn Dew, Sirma, Toyota, USA Network, Viagra, Volkswagen, Windows 8
china
Posted by Abe Sauer on March 28, 2013 10:27 AM
One detail that contributed to the tragedy of China's Great Leap Forward was how local leaders reported what the central authority wanted to hear and not the reality. Volvo, it seems, is learning that, despite economic development and opening, business in China is still done with "Chinese characteristics."
The venerable Swedish auto brand recently reported that its China dealers have been inflating sales numbers to clench cash incentives. It claims it fixed the problem, but the practice of grasping the short term at the cost of the long is a particularly present challenge for China that goes far beyond Volvo.Continue reading...
More about: Volvo, China, Autos, BMW, Audi, Weibo, Zhejiang Geely Holding Group, Sweden, Jeremy Lin, Ford, SinoSteel, Caterpillar
tech champs
Posted by Mark J. Miller on February 13, 2013 11:38 AM

Tens of millions of Americans tuned in to President Obama’s State of the Union speech Tuesday night and a few brands benefited from getting a mention. Caterpillar, Ford and Apple were all named for bringing jobs back to America. Apple CEO Tim Cook even got a few seconds of airtime since he was sitting with First Lady Michelle Obama. Siemens America got a few sentences dedicated to its CEO saying that, “if we upgrade our infrastructure, they'll bring even more jobs.”
IBM snuck in there, too, as it has partnered with the City University of New York to create P-Tech, the Pathways in Technology early college high school in Brooklyn that serves grades 9-14 with a focus on technology and innovation. As Bloomberg Businessweek reports, "The 18-month-old experiment has caught not only the president’s eye but the attention of companies, politicians, and educators across the nation."
Students graduate with both a high school diploma and an associate’s degree in engineering or computers. The school, which opened in September 2011, has already inspired five more similar programs to start up in Chicago, Obama’s adopted hometown. Idaho has announced plans to open a similar school as well.Continue reading...
More about: IBM, P-Tech, Education, Technology, Barack Obama, President Obama, Politics, State of the Union, CUNY, Apple, Caterpillar, Ford, Cisco, Microsoft, Motorola Solutions, Siemens, Verizon
brand news
Posted by Dale Buss on January 29, 2013 09:07 AM

Alfa Romeo plans first SUV.
Ford posts big 2012 profit but predicts wider losses in Europe.
Warner Bros. names new CEO, first Asian American to run a studio.
Caterpillar CEO blames big China write-down on "misconduct" by managers there.
American Airlines sees smoother merger path with United Airways after final union approval.
Bausch & Lomb shifts focus to IPO.
Diet Coke details Taylor Swift campaign.
Fatburger has turned around and is sizzling.
Google maps North Korea.Continue reading...
More about: Brand News, Alfa Romeo, American Airlines, Bausch & Lomb, BlackBerry, Caterpillar, Diet Coke, Ford, Google, J.C. Penney, Miranda Lambert, Marissa Mayer, McDonald's, Nestle, Pedigree, RIM, Sany, Taylor Swift, United Airways, Warner Bros., Yahoo
brand news
Posted by Dale Buss on January 22, 2013 09:02 AM

McDonald's debuts new packaging featuring QR codes.
Samsung reportedly developing new Galaxy Tab 3 line-up and a tablet.
Walmart toughens ethics policies for suppliers with zero tolerance policy.
AB InBev wins court bid to get back Bud EU trademark for beer.
Boeing faces intensifying probes on troubled Dreamliner.
Caterpillar woes deepen in China.
Cumulus brings country music back to New York City radio.
Daimler commits to innovation in mobility.Continue reading...
More about: Brand News, AB InBev, Boeing, Budweiser, CBS, CNET, Capri Sun, Caterpillar, Cumulus, Daimler, Dish Network, Disney, Domino's Pizza, Dreamliner, Ford, Fox, Fox Sports, FX, Fox Soccer, Speed, Fuel TV, Groupon, Hyundai, IBM, Intel, Jaguar, Land Rover, Jaguar Land Rover, Jelly Belly, Kodak, Kraft, Kraft Foods, Lotus Notes, McDonald's, MINI, NFL, NHL, SABMiller, Samsung, SeaWorld Orlando, Sundance Film Festival, Verizon, Walmart
brand news
Posted by Dale Buss on December 13, 2012 09:04 AM

Google releases new map app for Apple iPhone, shuts down shopping search in China, and makes porn harder to find, as CEO defends tax avoidance.
Apple settles European e-book price-fixing probe with publishers.
Applebee's interviews creator of #HireKevin campaign.
BMW and Boeing plan to collaborate on making carbon fiber.
Barclays joins industry cost-cutting wave, eliminating 2,000 jobs.
Berkshire Hathaway plans rare buyback of holder's stock.Continue reading...
More about: Brand News, Always, Apple, Applebee's, BMW, Barclays, Berkshire Hathaway, Boeing, Cargill, Carl's Jr., Caterpillar, Chobani, CoinStar, Deutsche Bank, Dish Network, DreamWorks, Facebook, Foxconn, Google, Hardee's, Honda, iPhone, Jaguar Land Rover, L'Oreal, Lexus, Lockheed Martin, McAfee, Microsoft, Mitsubishi Aircraft, News Corp., Nissan, P&G, Porsche, PSA/Peugeot-Citroen, Redbox, SolarCity, Southern Comfort, Subaru, Suntory, Toyota, Toys R Us, UNESCO, Verizon, Truvia, Walmart, Zara, Jamie Oliver
brandcameo
Posted by Abe Sauer on November 12, 2012 12:32 PM

Country? England. Gun? Shot. Agent? Provocateur. Murder? Employment. Skyfall? Product placement.
The latest James Bond film hit the US this weekend, letting audiences decide for themselves what all the product placement hubbub was about. The verdict? Meh. Some valuations have nailed down some dollar numbers on just how much exposure Skyfall brought its top-line brand partners, but what about the unidentifiable brands on-screen?
Despite no label ever being seen, at least one already has backorders going into 2013. And what to make of Bond's glorious return to tobacco?Continue reading...
More about: Brandcameo, Product Placement, Entertainment, Movies, Advertising, James Bond, Skyfall, Daniel Craig, Bérénice Marlohe, Adidas, Anderson Wheeler, Aston Martin, Audi, Belstaff, Beretta, Billy Reid, BMW, Bollinger, Caterpillar, Courvoisier, Crockett & Jones, Earl Grey, Heineken, Honda, Hyundai, Jaguar, John Smedley, Land Rover, Macallan, Mercedes-Benz, Omega, Orlebar Brown, Pruva, Range Rover, Royal Doulton, Scrabble, Sony, Swarovski, Tom Ford, Volkswagen, VW, Walther