Posted by Shirley Brady on January 13, 2011 04:30 PM
Menswear designer John Varvatos has announced Dave Matthews as the face of its Spring 2011 campaign with a short film, above, that portrays the South African born musician as a "One-Man Band" — the latest in the brand's line of rocker endorsers that as included Iggy Pop. As we recently noted, the Dave Matthews Band sold over 11 million tickets to its concerts between 2000 and 2009 — more than any other band, according to Billboard Boxscore.
brand of crazy
Posted by Jennifer Sokolowsky on January 13, 2011 02:00 PM
Those New Year's resolutions to diet and exercise my already be fading for some. But for would-be big losers who aren't as resolute as they would like to be, shapewear garments promise to contain that holiday overindulgence — no dieting required! And apparently, they're not just for middle-aged women anymore.
Spanx has been the dirty little secret for years of fashionistas (there's even a flaunt-it Haute Contour line) and celebrities who need more outer self-control. The line has expanded to include men's shapewear (get rid of that gut!) and maternity wear that promises shaping of the rear and thighs with back and belly support (like you have only gained weight in the belly!)
But things have certainly gone too far when shapewear garments are being marketed to kids, which is exactly what Real Housewife of New York Jill Zarin wants to do.Continue reading...
Posted by Dale Buss on January 13, 2011 10:00 AM
With weight-loss season in full swing, nearly every major brand in that category has come up with some new approach to help its clients increase the effectiveness of their dieting. Now it is Jenny Craig’s turn.
And at first glance, the Nestle-owned brand is taking a predictable approach by rolling out a new celebrity weight-loser. Just like Valerie Bertinelli, Nicole Sullivan and others before them, actress Carrie Fisher will be the new face of the Jenny Craig weight-loss program beginning in February.
“I have been on every diet in the world,” Fisher says in her wry new commercials that also comment on her fame. But committing to lose 30 pounds under Jenny Craig’s program has made her “more hopeful now than ever.”
The Star Wars icon tweeted that it's "Wishful Shrinking" (in reference to Wishful Drinking, her one-woman show that was recently presented as an HBO special. Her hiring also made a splash in the UK and beyond. Yet the real news in Jenny Craig’s new program may be how Fisher and other customers will accomplish their weight loss goals.Continue reading...
Posted by Shirley Brady on January 12, 2011 06:00 PM
She's the queen of social media. Now, Lady Gaga is on track to pass U2 as the world's top-earning performer.
Forbes estimates that the 24-year-old artist, who earned an estimated $64 million last year, will rise from #7 on its list of the world's highest-earning musicians to #1 this year, with assumed 2011 earnings in the $100-$130 million range.Continue reading...
Posted by Shirley Brady on January 12, 2011 11:30 AM
Conan O'Brien isn't just a Cartoon Network-worthy superhero character courtesy of TBS sibling Warner Bros. animation — he's soaring in late-night TV. Thanks to time-shifted viewing on DVRs, his late-night talk show was #1 in the fourth quarter of 2010 among viewers in the 18-49 age bracket and the coveted 18-34 viewer demo.
Posted by Abe Sauer on January 11, 2011 09:40 PM
In the continuing saga of "Homeless to Hollywood" overnight sensation Ted Williams, the golden-voiced former DJ may have just made his first misstep: agreeing to appear on Dr. Phil's talkshow.
In an episode that airs Wednesday, Williams and his estranged family were brought together by the Oprah-fied self-help guru (we assume it's just matter of time before Williams appears on Winfrey's show, too).
In the course of taping an argument broke out, followed by news that Williams was "detained" by police. Apparently, a heated argument with his daughter, who was brought to Los Angeles for the Dr. Phil taping, led to a disturbance report. Some media outlets, incorrectly, used the word "arrested" in their reports of the incident.Continue reading...
Posted by Abe Sauer on January 11, 2011 11:30 AM
First, let's address the biggest question about the new Tim Tebow spot for FRS above: Who exactly said Tebow wouldn't be a first round draft pick?
Now that's out of way, let's look at the very interesting paring of rookie NFL quarterback and the rookie energy beverage brand that is FRS. We're certainly not the only ones intrigued by the superstar's decision to sign with an unknown brand, especially when the star won his Heisman and his NCAA national championship with the University of Florida — the birthplace of Gatorade. Continue reading...
Posted by Shirley Brady on January 9, 2011 10:15 PM
Well, that didn't take long. Here's a behind-the-scenes peek at the first commercial featuring a voice-over by Ted Williams — aka the homeless man with the golden voice, overnight fame, new website and Facebook page.
As the just-hired voice of Kraft Macaroni & Cheese, this spot debuted tonight during the Kraft Fight Hunger Bowl on ESPN. It was recorded last week while he was in the middle of an Internet and media darling (and still wearing that jacket), and his second Kraft spot will debut during the Golden Globe Awards broadcast, Jan. 16th on NBC.
Kraft describes Williams' brand debut as "a gooey tale of family, hope, and second chances. And it'll make you feel all warm inside." Watch the spot and see if you agree, after the jump.Continue reading...