Posted by Mark J. Miller on December 5, 2013 07:41 PM
Kanye West and Nike recently split ways after having some creative differences (of the monetary type, of course). West took his act to Adidas (for $10 million and a bit of royalties), but the Swoosh didn’t bat an eye. Tuesday night, famed rapper Drake took the stage during his Would Like a Tour? tour in Nike’s birthplace of Portland, Oregon, and told fans that he had partnered up with Nike’s Jordan Brand.
"Today also happens to be one of the best days of my life," Drake told the crowd. "Growing up, I'm sure we all idolized this guy, he goes by the name of Michael Jordan. So today, I came to Portland and officially became inducted into the Team Jordan family." Enjoy it now, Drake. West was pretty excited when his first Air Jeezy came out back in 2009, too.
Drake and Nike jumped in with both feet. He immediately posted pics of two new pairs of sneakers on his Instagram, which feature the Jordan Jumpman logo next to Drake’s October Very Own (OVO) label, GQ reports.Continue reading...
Posted by Mark J. Miller on December 4, 2013 07:47 PM
Michael Kors and Gwyneth Paltrow have long been pals, and now they’ve paired up in the hopes that their friendship will inspire an exclusive holiday collection of apparel and accessories.
Kors and Paltrow have released three limited-edition pieces on Paltrow’s lifestyle site, GOOP.com, including a cashmere cape that will run you $2,595, a merino peplum sweater and a jazzed-up peacoat. Also available on the site are “accessories hand-picked by the pair from Kors’ existing offerings, including aviator sunglasses and a calf leather tote,” according to the New York Post.
“I thought it would be wonderful to reinvent some of my favorite vintage Michael Kors looks that I have kept for years, that I wear over and over,” said Paltrow.Continue reading...
Posted by Mark J. Miller on December 2, 2013 08:08 PM
Most consumers shop Zappos.com for its good prices and customer service, but the online marketplace has plans to up its luxury game—and it's starting with some heavy-hitting recruiting.
Former Vogue editor André Leon Talley has been named the artistic director of Zappos Couture, the company's luxury arm. The site already serves up high-end brands such as Armani, Balmain, and Burberry, but Talley will “oversee fashion shoots, videos and trend selection starting next year” in the hopes of bringing in more revenue from luxury-oriented shoppers.
Talley will be working with the company for one year, Women’s Wear Daily reports, and says that his aim is to “create something unique, in terms of a Web magazine within the Zappos Couture website, that conveys the immediacy and excitement of luxury retail products, season by season.” And as for leaving the print world, Talley seems hopeful for what digital content can bring to the brand. “The digital universe is a new, exciting opportunity for me to reach a broad audience in terms of the global luxury market."Continue reading...
Posted by Mark J. Miller on November 27, 2013 08:19 PM
Three of the 20th century’s biggest icons all now share one manager. Authentic Brands Group, which already had Marilyn Monroe and Muhammad Ali in its stable, has bought the intellectual property of Elvis Presley, giving it a pop-culture trifecta of sorts.
Whether it will reap a huge profit from the addition of The King of Rock ‘n’ Roll remains to be seen. ABG not only bought the properties from CORE Media Group, but also is now a partner with National Entertainment Collectibles Association founder Joel Weinshanker and the Presley family to run Graceland, Elvis’s famed home, the Associated Press reports. The home itself and its furnishings are solely possessed by Elvis’s daughter, Lisa Marie Presley.
“We look forward to working with the ABG team to further promote the legacy of Elvis,” Elvis’s ex-wife, Priscilla Presley, said in a statement. “This is the opportunity the family has been envisioning to expand the Graceland experience and enhance Elvis’ image all over the world.”Continue reading...
Posted by Mark J. Miller on October 30, 2013 06:35 PM
Actor Ashton Kutcher is as much known for his on-screen skills as his off-screen antics, most of which revolve around technology and his various entrepreneurial endeavors. In fact, along with his 15 million Twitter followers, Kutcher just wrapped up his role depicting Apple's Steve Jobs in a biopic.
The number of people interested in Kutcher's tech-driven activities did not go unnoticed by Lenovo, which struck a deal with Kutcher to serve as the computer maker's new brand ambassador and one-man focus group. On Tuesday night, the company livestreamed a press conference annoucing the relationship before shipping the actor to China to toy around with its new Yoga tablet and share his thoughts with product engineers.
"Ashton Kutcher is the ultimate super user," David Roman, Lenovo's chief marketing officer, told Ad Age. "The super user is helpful to us in defining products and experiences that consumers want. His sense of what technology can do through his own use and the technology he's seen through his other startups [helps us.] And his celebrity helps us in marketing."Continue reading...
license to thrill
Posted by Mark J. Miller on October 25, 2013 06:42 PM
A&E has reason to be "happy, happy, happy." The four bearded backwoods men that star in the network's smash hit Duck Dynasty have helped it net the largest reality-show audience ever, with 11.8 million viewers tuning in to the show's season four premiere. While the multi-millionaire hunting enthusiasts may not seem like the hardest working bunch, the Robertson clan has thrown some serious marketing muscle behind a slew of licensing ventures that are poised to net them millions more.
While the reality show has only been on the air since March 2012, it is already the biggest unscripted show in cable history, and is poised to overtake AMC's The Walking Dead as the most popular show on TV, period.
The members of the Robertson family, including patriarch Phil, nutty Uncle Si, and brothers Willie and Jase, among other colorful characters, made their millions hand-making duck calls used for duck hunting. But while their expertise may lie in blowing up beaver dams, catching frogs and cooking crawfish, they've done quite well selling dozens of other wares.Continue reading...
Posted by Mark J. Miller on October 10, 2013 06:22 PM
Celebrity chef Paula Deen got tossed off her throne at Food Network after an 11-year reign this past summer after a wave of bad publicity regarding the use of racial epithets gained her a lot of enemies. Deen was subsequently dropped by Food Network along with nearly every other sponsor she accrued over her career, though the lawsuit against her was eventually dropped.
Deen fans were irate and boycotted the network, and now it appears that the network is paying the price. Viewership numbers for the Food Network have gone down since then, with total prime time viewers down 6 percent during the June 24 to Oct. 6 time period compared with the same period last year. Daytime viewing went down 3 percent in that span. Worse than that, though, 18- to 49-year-olds seemingly ditched the network; their viewership dropped 16 percent during prime time and 10.8 percent during the day.Continue reading...
Posted by Sheila Shayon on October 4, 2013 05:22 PM
Ever in the limelight, these days Madonna is increasingly using her celebrity stature for social activism, with her latest initiative introduced via a 17-minute film, Secret Project Revolution. The film unveils the star's Art for Freedom project—a initiative that serves to elevate any and all forms of expression.
"My goal is to show by the example of secretprojectrevolution my creative commitment to inspire change in the world through artistic expression," Madonna said, according to USA Today. "I hope my film and other submissions to Art For Freedom will be a call-to-action and give people a place to voice their own creative expression to help fight oppression, intolerance and complacency."
In partnership with VICE Magazine and BitTorrent, the public art initiative will live online and be open to submissions worldwide, which will aim to answer the questions, "What does freedom mean to you?" Submissions via social media can be tagged with #ArtForFreedom.Continue reading...