The last major food that promised to cut weight by inhibiting digestion of fat after ingesting it was potato chips that contained Olestra. And we know what happened with that.

Now, Japan's Kirin Holdings is selling a beverage called Kirin Mets Cola that claims to reduce fat absorption by the body if it's consumed with a meal. Launched in Japan in April in 480ml bottles, Mets Cola became the first cola to receive clearance under Japan's strict new food-regulatory regime, according to BeverageDaily.com.

While it has nothing to do with the New York Mets or baseball, it certainly has a pitch as a "fat busting health drink" for men. No surprise, the cola drink is a runaway hit in Japan.Continue reading...

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Got Milk? and California Dairy Council partner for consumer education campaign.Continue reading...