Posted by Shirley Brady on June 4, 2012 12:34 PM
Microsoft takes the stage at E3 to talk up Xbox.
Marvel starts production on Iron Man 3.
Vita Coco unveils new campaign with Rihanna (right).
Aon Hewitt finds positive shift in internal brand engagement.
Black & Decker coffee machines recalled following 1,300 complaints.
BlackBerry parent RIM shares drop below $10.
Celsius mobile phone with embedded Swiss timepiece retails for $312K.
Coca-Cola and McDonald's hit back at Mike Bloomberg's NYC big soda ban.
Corning expands on Gorilla Glass with thinner Willow Glass.
Facebook shares tumble to new low on Sanford Bernstein questions.
Ford crowdsources Focus ST commercial.
Google's Project Glass codename? Wingman.
Got Milk? and California Dairy Council partner for consumer education campaign.Continue reading...
Posted by Barry Silverstein on May 6, 2011 01:00 PM
There's a good reason American consumers see an increasing number of marketing campaigns targeting dog and cat owners. The U.S. pet industry will represent an estimate $51-billion business this year, according to the American Pet Products Association.
The APPA's latest research indicates almost 73 million American homes own pets (62% of U.S. households). Americans own more than 78 million dogs and more than 86 million cats. That translates into an opportunity for the marketing of obvious products and services, such as dog food, cat food, and pet retailers, but also not-so-obvious products and services like air and hotel travel, because Americans like to travel with their pets whenever possible.
Now two of the travel industry's pet-friendliest providers, JetBlue and Kimpton Hotels, have teamed up in a co-branded initiative to celebrate National Pet Awareness Month by launching a joint promotion, the "JetPaws Best Pet Yet Contest."Continue reading...
Posted by Ben Berkon on February 16, 2010 03:15 PM
Typically cleaning supplies are directed at women who are tasked with "keeping a home” and performing jobs such as cleaning up after their children – but what about those households with pets? According to Packaged Facts, a market research company, 49.7 percent of American households had a dog or cat in 2009 – up 4.3 percent from 2003.
Swiffer, the popular cleaning product from Procter & Gamble, is hoping to break through to that largely untapped percentage of Americans who clean their pet’s fur, drool, and other, smellier, messes. In an attempt to reach pet lovers, Swiffer has brought aboard Cesar Millan – otherwise known as the “Dog Whisperer.” Yes, that Cesar Milan.Continue reading...