Take the survey!

brand news

In the News: AIG, J&J, Samsung and more

Posted by Dale Buss on January 8, 2013 09:01 AM

In the News

AIG considers suing U.S. government despite federal bailout aid.

J&J sells Roloaids brand to Sanofi.

Samsung caps best year ever.

ABC spurs questions for marketers with move of Jimmy Kimmel's show.

Apple sees CEO Tim Cook make second visit  to China as mainland footprint doubles.

Bacardi snaps up St-Germain liqueur brand.

Bank of America extends retreat from mortgages.Continue reading...

branding together

MetLife Promotes Snoopy-Branded Life Insurance in a Box at Walmart

Posted by Shirley Brady on October 19, 2012 12:01 PM

MetLife is taking its buddies in the Peanuts gang to Walmart, as it pitches a whole new way to buy insurance — in a box, with Snoopy on the cover, which can be picked up in the baby or pharmacy section:Continue reading...

brand bites

Brand Bites: Madonna's Censored TV Commercial & Bacontastic Branding

Posted by Abe Sauer on March 30, 2012 12:05 PM

Here's the commercial for Madonna's new "Truth or Dare" fragrance deemed too racy by Disney's ABC TV censors.

Below, enjoy some bacontastic branding mmmoves, and more:Continue reading...

red carpet

Oscars Watch: MetLife Escorts the Peanuts Gang on the Red Carpet

Posted by Shirley Brady on February 24, 2012 02:16 PM

Expanding on its Super Bowl Game Day campaign with America's animated icons that picked up at the Grammy Awards, MetLife will run the spot above ("5 Cents") during the Oscars telecast on Sunday night.

The old gang (the Peanuts crew, featuring Snoopy, Charlie Brown, Lucy and Woodstock) are shown sitting in a conference room being pitched on an insurance deal that they know they can do better on, reiterating the brand's new tagline: "MetLife. I can do this."

ad watch

Super Bowl Ad Tracker: Watch Donald Trump's Century 21 Commercial, Charlie Brown for MetLife and much more

Posted by Dale Buss on February 3, 2012 06:14 PM

The Super Bowl buzz window before Sunday's Big Game isn't closed yet! Among those bellying up with sneak peeks at their full SB46 commercials today include Century 21's official spot (above) with Donald Trump, Deion Sanders and Apolo Anton Ohno.

Pepsi also revealed its much-hyped ad starring Elton John and X Factor winner Melanie Amaro, who only wants some Pepsi — and uses her award-winning pipes to get some from a reluctant King John:Continue reading...

brand revival

Good Grief! Charlie Brown is Going Digital

Posted by Mark J. Miller on August 15, 2011 10:00 AM

Charlie Brown may have been insecure, but he dominated the comics pages for decades. Now comics pages are disappearing and the Peanuts gang has been busy fading away into the annals of pen-and-ink history.

That’s all about to change. Charlie Brown, Snoopy, Peppermint Patty, and all the rest of Charles M. Schulz's iconic characters are entering into the digital and social-media worlds.Continue reading...

brand news

In the News: U.S. Automakers Rebound + more

Posted by Shirley Brady on August 17, 2010 09:00 AM

Ford and GM brands came out on top for the American Customer Satisfaction Index study for the first time. Ford's Lincoln-Mercury and GM's Buick took the No. 1 and No. 2 spots, the first time U.S. auto makers have held the two top spots in the survey. BMW, Cadillac and Mercedes-Benz tied for third.

KFC franchise owners are suing Yum! Brands for control of the fast food chain's advertising. Their beef (er, fowl)? They feel KFC's decision to emphasize grilled instead of fried chicken has hurt the brand and lowered U.S. sales. They've also hired former McDonald's CMO Larry Light to spearhead their campaign.

Toyota is studying the design and placement of its accelerator and brake pedals to see whether the current setup makes drivers more prone to hit the wrong one.

Barnes & Noble removes its brand from Nook e-reader suite, while commercial landlords start to worry about B&N being up for sale.

Barclays agreed to pay $298 million to settle charges by U.S. and New York prosecutors that the U.K. bank altered financial records for more than a decade to hide hundreds of millions of dollars in payments flowing into the U.S. from Cuba, Libya, Iran and other sanctioned countries.

BlackBerry's new Torch has not been a runaway hit, as UAE reports progress on BlackBerry security talks.Continue reading...

brand news

Headline Roundup: "Toy Story 3" Goes Viral

Posted by Brandchannel Staff on April 27, 2010 09:01 AM

Pixar's Toy Story 3 uploads fake retro ad (above) for new character, Lots-o'-Huggin' Bear.

Amtrak aims to be a people-moover.

Apple swats back at tech blogger with lost iPhone prototype.

Armani hotel opens in Dubai.

Barclays launches UK talent competition.

Budweiser is banking on the World Cup to goose sales.

Charlie Brown & gang now report to Joe Boxer.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements