Posted by Sheila Shayon on August 16, 2012 11:57 AM
The newest kid on the media block is Medium, somewhere between a social network and a collaborative publishing tool, and given the pedigree of its founders, Twitter co-founders Ev Williams and Biz Stone, it’s well worth attention.
Obvious, Williams and Stone’s post-Twitter startup that was announced at the Aspen Institute festival in July 2011, has already given the world Blogger as well as Twitter, and describes itself as “more of a philosophy than a company or product. We focus our long term view on ideas and technology that can be generally described as 'world positive.' When opportunities resonate with our worldview, we do what makes sense to help them succeed.”
Medium is their “world positive,” lightweight tool for self-expression with text and images. Users — anyone with a Twitter account — can post once or several times a day, and create original collections. Posting is presently open only to those who register.
Medium is a fervent democracy and posts are ranked by ratings rather than chronology. The nascent promise is that everybody should be able to publish without the dual pressures of becoming a full-time blogger and amassing a following.Continue reading...