Posted by Sheila Shayon on June 6, 2013 01:32 PM
General Mills is in the center of social media firestorm over a Cheerios ad it posted to its YouTube channel. The ad, which features a mixed-race family, ignited a racist backlash, forcing the brand to disable comments on the video due to the nature of the responses.
Posted late last week, the ad, titled "Just Checking" features a caucasian mother, an African-American father and a mixed-race daughter. The spot touts the ongoing Heart Healthy campaign and remains true to the brand's ethos of family and old-fashioned Americana. However, the ad, which has over 2 million views on YouTube, garnered a number of racist remarks.
Despite the negative reaction to the ad, General Mills is standing behind its efforts. "We are a family brand and not all of the comments were family-friendly," Camille Gibson, vice president of marketing for Cheerios told USA Today. "There are many kinds of families, and Cheerios celebrates them all.”Continue reading...
Posted by Dale Buss on June 6, 2013 09:02 AM
P&G makes race to succeed Lafley clearer with executive moves.
Apple plans to sell audio ads on rumored iRadio.
Verizon sees US government track phone records of its customers, report says.
Chili's is pleased with rollout of pizza and flatbreads.
Disney puts seven Radio Disney stations up for sale.
Edmunds.com launches price guarantee for online shoppers.
GM rejoins S&P 500 as US Treasury plans to sell more shares.
General Mills gets OK reception for potentially "controversial" ad for Cheerios.
Kimpton Hotels holds pet photo contest.
McDonald's experiments with breakfast and dinner after midnight.Continue reading...
Posted by Dale Buss on November 1, 2012 09:03 AM
Pfizer drops on weaker sales of specialty care drugs and emerging market slump, plans to buy back up to $10B in shares.
UK lawmakers prepare to grill Starbucks, Amazon and Google on taxes.
Con Edison makes progress in restoring NYC neighborhoods' power, while MTA offers free fares in bid to get New York moving again.
Apple's Cook fields his A-team before a wary Wall Street.
Avon sees sales drop in China and the U.K.
Barclay's hit with record U.S. fine.
Burger King tests delivery service in Florida.Continue reading...
Posted by Dale Buss on September 18, 2012 09:06 AM
Apple shares reach $700 as iPhone 5 shatters sales record.
Belvedere owes Bruce Willis for years of representing Sobieski vodka.
Burberry says strategy won't change as brand brings capes to London Fashion Week.
Chrysler and GM will get a chance at deal similar to new labor accord between Ford and Canadian Auto Workers.
Conde Nast plans French Vanity Fair.
Dole Food to sell businesses to Itochu.
Dos Equis finds some fans unimpressed with Obama endorsement by its "most interesting man" actor.Continue reading...
brands we love
Posted by Dale Buss on July 13, 2012 12:29 PM
Subway still has the most restaurants of any U.S. fast-food chain. And probably even more important, it still has the most buzz.
At least according to the mid-year review of U.S. Buzz rankings by YouGov BrandIndex. Subway once more stands atop the rankings for all brands, followed by Cheerios, Amazon, History Channel, Ford, Discovery Channel, Lowe's, Olive Garden, YouTube and Google.
Subway "has consistently been teh top Buzz generating brand in BrandIndex over the last three years," YouGov's analysis of its results says. "Equally impressive to the No. 1 position is the brand's unique ability to keep marketing and advertising 'fresh' as scores continued to improve in 2012 while most other brands in the top 10 have trended lower through the first six months of the year."
Among other things, YouGov cited Subway's "ever-popular" $5 foot-long promotion, its "celebrity roster" of brand ambassadors — which lately have included NBA star Blake Griffin and Olympic swimmer Michael Phelps — and new breakfast offerings.Continue reading...
Posted by Sheila Shayon on June 21, 2012 02:02 PM
Google’s Android mobile operating system is #1 on the top 20 brands favored by the LGBT community, according to the researchers at YouGov BrandIndex. Last year, Google's YouTube topped the annual LGBT ranking.
The 2012 LGBT buzz list includes four Apple-related and several other tech and social media brands, and looks quite different from last year’s ranking, with 12 new brands making the top 20: Android, iPad, Target, Samsung, Aleve, Kindle, Advil, PBS, LG, Starbucks, Comedy Central, and Skype. Disneyland and Disney World share fourth spot, reflect the parks' annual LGBT days and outreach to the gay community.
“Gay consumers number 15 million and counting, spending $743 billion annually” in the U.S., according to LGBT marketing agency Prime Access. Falling out of the top 20 this year: Google, Amazon, Whole Foods, Claritin, HBO, Lowe's, Cheerios, Food Network, M&Ms, Nike, Trader Joe's and Bose.Continue reading...
Posted by Shirley Brady on February 1, 2012 12:23 PM
Are cereal boxes "platforms for content"? So argues Mark Addicks, the chief marketing officer for General Mills, who walks USA Today's Jefferson Graham through the addition of QR codes and augmented reality to the company's cereal brands. Betty Crocker, by the way, is another digital/social platform for the company. "There's never been a time like this," observes Addicks, a 23-year veteran of the company. "Because of the digital technology that resides in people's hands … we can now deliver content that engages and enhances the experience. Before, we had to rely on a 30-second TV ad."Continue reading...
chew on this
Posted by Dale Buss on January 24, 2012 05:02 PM
Who knew you could lose weight eating Cheerios? The oat-cereal brand has been spun a lot of different ways over its six-decade history, from a playful and convenient baby food to a government-certified cholesterol fighter.
Sales of Cheerios boomed a few years ago after General Mills focused on the heart-healthiness of oats. Then the feds fired a shot across GenMills' bow, instructing the company that Cheerios had gotten a bit too cheerleady in its front-of-package messaging about the cardio benefits of oats.
So now Cheerios has rebooted and re-emerged, this time as a weight-loss brand. A new partnership between Multi Grain Cheerios and Meredith's Fitness magazine is limited to 7.5 million specially marked boxes of the cereal that are supposed to be available in supermarkets through mid-year.Continue reading...