social media watch
Posted by Sheila Shayon on July 24, 2013 11:20 AM
General Mills is tackling social media with a twist. The brand, which produces some of the most iconic cereal brands around, including Cheerios and Lucky Charms, launched a social effort dubbed Hello Cereal Lovers at the end of 2012. Over six months later, the social experiment is going strong, but isn't making too much of a fuss.
With over 313,000 likes on Facebook, a vibrant website, Instagram and Tumblr accounts, and a cheery Twitter feed, the Fortune 500 company has built a dedicated home for bowl-based breakfast enthusiasts—whether they're spooning General Mills cereal or not.Continue reading...
Posted by Dale Buss on June 26, 2013 01:43 PM
Not settling for the social media stake in the ground comprised by its Cheerios ad featuring a mixed-race family, General Mills now is boosting social media and branded content efforts across 37 of its major brands.
The company just announced that it has implemented a newly upgraded system by tech vendor Spredfast to manage content publishing and consumer engagement across Facebook, Twitter, YouTube and other social platforms for brands including not only Cheerios but also Pillsbury and Betty Crocker.
The move is described as the second of two major steps that the processed-grain giant has been taking to establish itself as a significant player in social media.Continue reading...
Posted by Sheila Shayon on June 6, 2013 01:32 PM
General Mills is in the center of social media firestorm over a Cheerios ad it posted to its YouTube channel. The ad, which features a mixed-race family, ignited a racist backlash, forcing the brand to disable comments on the video due to the nature of the responses.
Posted late last week, the ad, titled "Just Checking" features a caucasian mother, an African-American father and a mixed-race daughter. The spot touts the ongoing Heart Healthy campaign and remains true to the brand's ethos of family and old-fashioned Americana. However, the ad, which has over 2 million views on YouTube, garnered a number of racist remarks.
Despite the negative reaction to the ad, General Mills is standing behind its efforts. "We are a family brand and not all of the comments were family-friendly," Camille Gibson, vice president of marketing for Cheerios told USA Today. "There are many kinds of families, and Cheerios celebrates them all.”Continue reading...
Posted by Dale Buss on June 6, 2013 09:02 AM
P&G makes race to succeed Lafley clearer with executive moves.
Apple plans to sell audio ads on rumored iRadio.
Verizon sees US government track phone records of its customers, report says.
Chili's is pleased with rollout of pizza and flatbreads.
Disney puts seven Radio Disney stations up for sale.
Edmunds.com launches price guarantee for online shoppers.
GM rejoins S&P 500 as US Treasury plans to sell more shares.
General Mills gets OK reception for potentially "controversial" ad for Cheerios.
Kimpton Hotels holds pet photo contest.
McDonald's experiments with breakfast and dinner after midnight.Continue reading...
Posted by Dale Buss on November 1, 2012 09:03 AM
Pfizer drops on weaker sales of specialty care drugs and emerging market slump, plans to buy back up to $10B in shares.
UK lawmakers prepare to grill Starbucks, Amazon and Google on taxes.
Con Edison makes progress in restoring NYC neighborhoods' power, while MTA offers free fares in bid to get New York moving again.
Apple's Cook fields his A-team before a wary Wall Street.
Avon sees sales drop in China and the U.K.
Barclay's hit with record U.S. fine.
Burger King tests delivery service in Florida.Continue reading...
Posted by Dale Buss on September 18, 2012 09:06 AM
Apple shares reach $700 as iPhone 5 shatters sales record.
Belvedere owes Bruce Willis for years of representing Sobieski vodka.
Burberry says strategy won't change as brand brings capes to London Fashion Week.
Chrysler and GM will get a chance at deal similar to new labor accord between Ford and Canadian Auto Workers.
Conde Nast plans French Vanity Fair.
Dole Food to sell businesses to Itochu.
Dos Equis finds some fans unimpressed with Obama endorsement by its "most interesting man" actor.Continue reading...
brands we love
Posted by Dale Buss on July 13, 2012 12:29 PM
Subway still has the most restaurants of any U.S. fast-food chain. And probably even more important, it still has the most buzz.
At least according to the mid-year review of U.S. Buzz rankings by YouGov BrandIndex. Subway once more stands atop the rankings for all brands, followed by Cheerios, Amazon, History Channel, Ford, Discovery Channel, Lowe's, Olive Garden, YouTube and Google.
Subway "has consistently been teh top Buzz generating brand in BrandIndex over the last three years," YouGov's analysis of its results says. "Equally impressive to the No. 1 position is the brand's unique ability to keep marketing and advertising 'fresh' as scores continued to improve in 2012 while most other brands in the top 10 have trended lower through the first six months of the year."
Among other things, YouGov cited Subway's "ever-popular" $5 foot-long promotion, its "celebrity roster" of brand ambassadors — which lately have included NBA star Blake Griffin and Olympic swimmer Michael Phelps — and new breakfast offerings.Continue reading...
Posted by Sheila Shayon on June 21, 2012 02:02 PM
Google’s Android mobile operating system is #1 on the top 20 brands favored by the LGBT community, according to the researchers at YouGov BrandIndex. Last year, Google's YouTube topped the annual LGBT ranking.
The 2012 LGBT buzz list includes four Apple-related and several other tech and social media brands, and looks quite different from last year’s ranking, with 12 new brands making the top 20: Android, iPad, Target, Samsung, Aleve, Kindle, Advil, PBS, LG, Starbucks, Comedy Central, and Skype. Disneyland and Disney World share fourth spot, reflect the parks' annual LGBT days and outreach to the gay community.
“Gay consumers number 15 million and counting, spending $743 billion annually” in the U.S., according to LGBT marketing agency Prime Access. Falling out of the top 20 this year: Google, Amazon, Whole Foods, Claritin, HBO, Lowe's, Cheerios, Food Network, M&Ms, Nike, Trader Joe's and Bose.Continue reading...