Interbrand IQ: The Best Asian Brands Issue

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In the News: BlackBerry 10, UPS, Dreamliner and more

Posted by Dale Buss on January 30, 2013 09:04 AM

In the News

RIM prepares for BlackBerry 10 global launch this morning.

UPS acquisition of TNT formally blocked by EU.

Boeing had concerns about batteries before Dreamliner failures.

Taco Bell and Volkswagen get heat over their Super Bowl ads as Kia unveils full Space Babies spot.

Toyota recalls 1M Corollas and Lexus sedans.

AT&T bites deeper into Vampire Diaries with social "rehash."

American Airlines signals serious merger intentions with United Airways.

Apple refused bigger damages from judge in Samsung case.

Bob Evans plans to sell Mimi's Cafe.Continue reading...

sustainability

Frack and Roll: Exxon, Other U.S. Energy Brands Open Tap on Hydraulic Fracturing

Posted by Dale Buss on September 25, 2012 06:03 PM

The revolution in discovery and exploitation of shale oil and gas in the American heartland, starting with North Dakota, is turning global energy economics and, potentially, politics upside-down. It's also prompting major shifts in strategy for the big brands on the energy map in the United States and the world.

ExxonMobil became the latest iconic energy brand to boost its stake in the Bakken Shale formation when last week it agreed to buy assets of Denbury Resources there for $1.6 billion in cash and interests in two oil fields. The move increased Exxon's acreage in the formation, centered under North Dakota, which has helped make the state the second-largest oil-producing state in America, after Texas.

Royal Dutch Shell also has invested more in such "unconventional" oil assets lately, recently buying $2 billion worth of such properties from Chesapeake Energy. And in efforts to exploit the growing potential of shale reserves worldwide, Chevron is helping the Chinese company Sinopec.Continue reading...

brand news

In the News: Amazon, Hermes, SpongeBob and more

Posted by Dale Buss on May 3, 2012 08:55 AM

In the News

Abbott Laboratories looks to consumer for growth.

Amazon looks to produce its own TV programming.

BMW reports higher profits and more investments in future.

Best Buy sees departure of global CMO.

Caribou launches sparkling teas.

Chesapeake Energy goes on damage control after CEO apologizes for personal financial arrangements.

GM says profit strained by European losses.Continue reading...

brand news

In the News: Facebook, Lifetime, BlackBerry and more

Posted by Dale Buss on May 2, 2012 09:00 AM

In the News

Facebook faces doubts by advertisers as it gears up for IPO roadshow.

Lifetime unveils new logo and tagline.

BlackBerry launches "Touch Awesomeness" campaign, test keyboardless version to challenge Apple.

Apple files for touch-based music-sharing patent.

CNN delivers lowest monthly ratings in a decade.

CVS succeeds in grabbing drugstore customers from Walgreens.

Chesapeake Energy board crimps CEO's power.Continue reading...

brand news

In the News: Amazon, Volt, Harley-Davidson & more

Posted by Dale Buss on January 24, 2012 09:02 AM

In the News

AMR reassures employees on pensions.

Amazon builds Fire tablet on Android without Google apps.

Anheuser-Busch president steps down.

Apple aims to shore up financial results.

Callaway tries to lure young golfers with Justin Timberlake involvement.

Chesapeake Energy pulls back on gas drilling amid glut.

Conde Nast may be cooking up another "shelter" magazine.

GM deals with Volt mini-mutiny as some Chevy dealers spurn allocations of the car.Continue reading...

brand news

In the News: Kindle, DirecTV, Snackwells and more

Posted by Dale Buss on April 21, 2011 09:00 AM

In the News

Amazon, Costco and Kohls top US brand-loyalty ranking as Amazon’s Kindle expands to offer e-books from libraries.

BP includes Halliburton in round of lawsuits on one-year anniversary of Gulf disaster.

Boeing to fight order to move some 787 production.

Chesapeake Energy suffers blowout on anniversary of BP oil spill.

DirecTV plan for early viewing of new movies at home draws criticism from filmmakers.

Fiat moves to raise Chrysler ownership to near half.Continue reading...

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