Posted by Dale Buss on November 4, 2013 09:02 AM
BlackBerry sale to Fairfax falls apart as $1 billion in funding is secured, CEO Thorsten Heins steps down and shares plunge.
Kellogg plans to trim 7% of workforce by 2017 as part of global restructuring.
American Airlines and US Airways merger cleared in US, but only with broad divestitures.
AB InBev sees strong growth for Budweiser in Russia.
Alcatel-Lucent seeks to raise $2 billion for turnaround plan.
Apple's gold iPhone 5s continues flying off shelves, while Apple CEO Tim Cook backs LGBT anti-discrimination bill.
Billabong sells Canadian retail chain West 49.
Chevron pumps up spending to boost production.
Dr Pepper finds formula to Facebook success.Continue reading...
Posted by Dale Buss on August 1, 2013 09:31 AM
Lululemon insider says brand purposely shuns plus-size customers.
JCPenney says it has backing after reports that lender cut funding to clothing suppliers, and clash with Macy's over Martha Stewart nears end.
Starbucks and Google partner on Wi-Fi upgrade at restaurants.
Abbott nutritional brands poised to benefit from changing demographics.
Chrysler finds trucks and SUVs powering 40th consecutive month of sales increases.
Diageo is desperate to "crack the code" for North American beer.
Estee Lauder aims to brand beauty sleep.
Facebook now lets users embed public posts on other websites.
Farmers Insurance revamps logo.
Ford settles with US on delayed recall.Continue reading...
Posted by Dale Buss on July 11, 2013 09:15 AM
Walmart scraps D.C. store plans after "living wage" passes.
BlackBerry loses two more executives.
Panera suspends "pay-as-you-can" item.
Chevron foresees lower output.
Dodge borrows Pitbull to pitch Dart to Gen Y.
GE makes short films in tiny towns about big data.
GM continues to battle labor unrest in South Korea.
GlaxoSmithKline bribed doctors and hospitals, Chinese officials say.Continue reading...
Posted by Sheila Shayon on June 10, 2013 11:47 AM
Chevron is expanding its ongoing partnership with the US Golf Association for its “Chevron Stem Zone” venue for kids to include a new grassroots initiative in conjunction with this week's US Open.
"We have a neat little deal," Glenn Weckerlin, global director of brand and product line management at Chevron told MediaPost. "The initial term [with the USGA] is a three-year deal through next year. And it's all based around education.”
STEM is an acronym for science, technology, engineering, and math—fields that America needs to fill with the next generation of scientists and chemical engineers in order to keep a toe-hold in an increasingly competitive world. “If you are investing in cause marketing, it’s nice to have something in which you have credibility and a vested interest, and we have both,” said Weckerlin. “The upside is huge, no matter how you look at it. There are four countries worse than the US in math scores."Continue reading...
Posted by Dale Buss on June 7, 2013 09:17 AM
Facebook drops "sponsored stories" as it pares down ad formats.
Samsung is hit by concerns that Galaxy S4 isn't selling well.
Google under fire for allowing ads selling illegal drugs, judge says.
Airbus builds sales momentum for new A350.
Chevron and golf's US Open seek new young scientists.
Constellation takes its crown by gaining rights to Corona beer.
Hallmark nabs the rights to Duck Dynasty brand for greeting cards.
Huawei dismisses security concerns.
Microsoft unveils trade-in rights for games on Xbox One.
Panera faces new test for pay-as-you-can.
R.J. Reynolds returns to TV advertising to promte new e-cigarette.Continue reading...
Posted by Dale Buss on April 3, 2013 09:01 AM
JCPenney slashes CEO Ron Johnson's pay, woos fashionistas with store-in-store bijoux bars.
Facebook dispute over Timeline trademark will go to jury trial; faces questions about new smartphone.
Tesla CEO Elon Musk will personally guarantee car buyback values as company introduces leasing.
A&W introduces Mini Polar Swirls via Vine.
Angelina Jolie opens school in Afghanistan funded by her jewelry collection.
Apple begins production of refreshed iPhone this quarter.Continue reading...
Posted by Dale Buss on March 28, 2013 09:22 AM
BlackBerry reports surprise profit after cutting expenses.
Twitter ad revenue projected to approach $1 billion next year as report says it agreed to allow censorship in Russia.
Chevron cuts executive compensation after string of accidents.
Belgium looks to EU for copyright protection of Belgian chocolate brand.
Best Western opens luxury hotel in Haiti, the first U.S. brand to break ground there.
CBS could make TV Guide Network an "ESPN of celebrity gossip."
Comcast scores court victory in Philadelphia.
New Dentyne Ice campaign gets its message across with icy alphabet.
EADS gets backing of makeover plan by shareholders.Continue reading...
Posted by Alicia Ciccone on March 20, 2013 09:15 AM
American Airlines defends $20-million severance pay to CEO.
Deutsche Bank forced to restate 2012 profits due to U.S. lawsuits.
Google will package and brand chat services as Babble.
T-Mobile readies "Uncarrier" no-contract pricing plan and proposed board structure, while AT&T introduces no-contract wireless phone service and Sprintlaunches de-branded Android smartphones.
7-Eleven sues 7-SEVEN chain for trademark infringement.
Apple brand found to be less "inspiring" than it was three years ago in new consumer survey.Continue reading...