Posted by Dale Buss on December 11, 2013 09:15 AM
Time names Pope Francis its Person of the Year.
Amazon delivery drones hit legal snag.
Barclays to end London bike sponsorship.
Chick-fil-A tests ordering app.
Costco misses estimates and boosts discounts.
Discovery Communications mulls bid for Scripps Networks, owner of Food Network and HGTV.
GM decides to halt vehicle manufacturing in Australia in 2017.
Gannett adds USA Today to local papers. Continue reading...
Posted by Mark J. Miller on December 9, 2013 05:02 PM
Chick-fil-A COO Dan Cathy has made it clear that he isn’t a fan of same-sex marriage (or the LGBT community in general), but one thing he is apparently interested in is his restaurant selling healthy food.
The word from Nation’s Restaurant News is that the 46-year-old chain is “removing artificial dyes, high-fructose corn syrup and some preservatives from its menu in an ongoing effort to improve food quality” without bothering to promote the change with the belief that consumers wouldn’t notice.
While conventional wisdom would point to the changes happening because of the negative attention food blogger Vani Hari has brought the chain of 1,600 restaurants in the past two years on her blog, FoodBabe.com, Chick-fil-A claims that it has been making such changes for many years. Continue reading...
brands under fire
Posted by Dale Buss on September 27, 2013 02:36 PM
In the hyperconnected, globalized world of social media marketing and complete corporate transparency (whether leaders want it or not), it was only a matter of hours before the inevitable occurred: George Takei bashed Barilla chairman Guido Barilla on Twitter: "I hear Barilla pasta is making a new product—bigotoni."
That tweet, of course, was a response by the gay former Star Trek star to news that the head of the world's largest pasta brand told an Italian radio station this week that he would never use homosexual families in company advertisements, a comment that has sparked an outcry and calls to boycott the brand.
"I would never do" an ad campaign featuring a gay couple or family, Guido Barillo stated in the interview, according to FoodNavigator.com. "If they like our pasta and our message they will eat it; if they don't like it then they will not eat it, and they will eat another brand. For us the concept of the sacred family remains one of the fundamental values of the company."Continue reading...
Posted by Dale Buss on September 4, 2013 09:14 AM
Kodak officially ends bankruptcy.
Petco launches transformation effort.
Toyota announces hybrids recall.
Amazon unveils new Kindle, Matchbook service.
Bank of America exits China bank stake.
Bison Council pushes acceptance of the meat.
Chick-fil-A offers free breakfast, with reservation.
Chrysler posts 12 percent sales gain in August as all brands ready for US sales reports today.
Google partners with Nestle to name new operating system.
Hershey boosts ad spending and sales have followed.
Johnson & Johnson adds red warning label on Tylenol over dosage concerns.
JCPenney finds love from other hedge funds.Continue reading...
Posted by Dale Buss on August 2, 2013 07:05 PM
Maybe one reason KFC is experimenting with its KFC eleven fast-casual concept is that it wants to stop competing with Chick-fil-A. Despite its own set of challenges, Chick-fil-A passed KFC to become the No. 1 chicken chain in the US market, according to the new compilation by QSR Magazine.
It was the only change of position among the list's overall top ten, which, of course, is still headed by McDonald's, followed by Subway, Starbucks, Wendy's, Burger King and Taco Bell. Arguably, this is a time of great innovation by industry players, with new menu items, day-part experimentation, pricing and demographic re-targeting. But positions in the ranking change only grudgingly as the overall QSR business remains sluggish, too.
The details show that Chick-fil-A appears to be leveraging what Marketing Daily called its "unusually deep customer loyalty" to achieve higher system-wide sales than KFC despite having about one-third fewer restaurants, or just 1,683 units open last year to KFC's 4,556. Also, while KFC's network shrank by 77 stores in the US in 2012, Chick-fil-A has expanded by 77. Total US systemwide sales were about $4.6 billion for Chick-fil-A to about $4.5 billion for KFC.Continue reading...
Posted by Dale Buss on August 2, 2013 09:17 AM
Walgreens opens training center for young workers with autism.
AT&T seeks warmer shopping experience at its stores.
Taco Bell tries building buzz by holding back on third Doritos Locos Tacos flavor.
American Express launches 13th "Unstaged" concert.
Apple still searches for new head of retail stores as ITC delays ruling in its import case against Samsung.
Avon says feds rejected its settlement offer in bribery probe.
Baxter found expense violations in China as Sanofi and AstraZeneca report new government scrutiny there.
Chick-fil-A surpasses KFC as top chicken QSR in US.Continue reading...
Posted by Sheila Shayon on June 28, 2013 03:56 PM
This week, much of the social media-verse was rejoicing: praise for SCOTUS and relief to see DOMA go. In a month-long celebration of Pride, brands small and large made their support known.
"Brands from a wide variety of industries have found that it's a smart business decision to stand not only with LGBT people, but with the majority of Americans who support gay and lesbian couples," Rich Ferraro, VP Communications of GLAAD, told brandchannel.
"Unlike years ago when companies were boycotted over pro-LGBT initiatives, today companies that actively support anti-gay causes are being met with vocal disapproval from the gay community as well as their friends and families, while brands like Delta, Johnson & Johnson and Wells Fargo are building loyal consumer bases simply by being inclusive.”Continue reading...
chew on this
Posted by Dale Buss on June 21, 2013 10:42 AM
Just in time for summer, White Castle, Stouffer's and Friendship Dairy are among the many CPG and QSR brands joining the food-truck trend. Wendy's, Chick-fil-A, Taco Bell, Applebee's and Sizzler are some others using food trucks as a marketing extension, a sampling platform and a way to try out the feel of a new location.
This month the slider maker plans to launch two food trucks in Louisville and Columbus where the company is based, making CraveMobiles availabe at first for events such as weddings and then deploying them in a more strategic way. They're a "tool to test new items and look at various sites for new restaurants," Jamie Richardson, a White Castle vice president, told Bloomberg Businessweek.
Other brands are rolling out food trucks at festivals, races, holiday and seasonal celebrations and other events around the country where people gather, get hungry and thirsty, and often have the time and inclination to ponder marketing pitches, take in free samples or gladly pay full price just for the convenience of it all.Continue reading...