chew on this
Posted by Mark J. Miller on August 13, 2012 04:22 PM
Fast-food giants share a not-so-secret recipe: make the up sell, adding fries to your bill or talking you into some kind of combination meal.
But the up sell isn’t working quite the way it used to. Consumers aren’t asking for "the #5 with fries" anywhere near as much as they used to, Fortune reports. A study by NPD Group finds that sales of combo meals at fast-food restaurants have gone down 12% in the last five years.
That means a billion fewer combo meals were ordered in the five-year period ending this past January than were ordered up in the five years before that. The lousy economy has something to do with it, but the study also showed that consumers would like to have more options in their combos.
The grand-daddy of the combo meal is the Happy Meal, which has been holding on for dear life. Revamped in time for the London Summer Olympics healthier menu marketing, it's been hit in markets such as Chile, where the government is now prohibiting restaurants (but it might as well say "McDonald's") from including toys with meals.Continue reading...
Posted by Shirley Brady on June 23, 2011 06:00 PM
Apple bows to Israeli pressure on controversial app; iPad dominates tablets.
Facebook passes 750 million users.
Google faces US subpoenas.
Netherlands becomes second country to put net neutrality into effect after Chile.
Nokia reveals first Windows phone.
Nomura (inspired by Wolff Olins?) expands into beekeeping.
Radio Shack leaves S&P 500 Index.
Twitter considers promoted tweets in user timelines.
& America's most wanted criminal, Whitey Bulger (who inspired The Departed), is captured by FBI use of social and traditional media.
Posted by Barry Silverstein on June 11, 2010 04:00 PM
Brooks is a brand name typically known only to serious runners, but the company is out to change that. And while Brooks takes running seriously, its latest marketing gambit is anything but. Starting today, the "Brooks Run Happy Cavalcade of Curiosities" which the company calls a "running-inspired carnival experience" (and bears the delightful URL, runhappy.com) will make stops at running shops, events and Rock 'n' Roll marathons.
The mobile carnival, actually a double-decker bus, will include carnival games and a free running gait analysis. The bus also contains the "Arcade of Oddities," featuring the world's biggest shoe and "other strange and memorable exhibits." Brooks plans to take the bus across the U.S. over the next several years.Continue reading...
Posted by Sara Zucker on March 10, 2010 07:08 AM
Disney's 'Rapunzel' will see a tough new makeover for male viewers. [LA Times]
Cutting back on discounts gave J.Crew an unexpected boost in sales. [WSJ]
Bank of America has put an end to overdraft fees on debit card purchases. [NY Times]
Twiggy, known for her modeling past, is designing a collection for HSN. [WWD]
Chile's recent earthquake negatively effected its wine industry. [Businessweek]
Cynthia Rowley has extended her clothing line to include bridesmaid dresses. [Vows]Continue reading...
close of business
Posted by Sara Zucker on March 1, 2010 06:08 PM
T-Mobile, Verizon give consumers the chance to help Chile via cellphone. [Consumerist]
Problems with production are already delaying Apple's iPad launch. [Business Insider]
LVMH sues Hyundai for copyright infringement in its Super Bowl ad. [Businessweek]
Problems with PlayStation3 models compels Sony to notify consumers. [AP]
Posted by Russ Josephs on February 16, 2010 05:58 PM
Similar to how dollar and discount stores are thriving in the ongoing recessionary climate, people are drinking just as much as ever – if not more – only, they’re selecting cheaper varieties.
And these varieties are not limited to domestic sources. Foreigners are actually drinking more Chilean wine than ever, with shipments up nearly 18 percent in 2009, as opposed to California wineries, whose 2009 shipments dropped by 4 million cases, according to consulting firm Gomberg, Fredrikson & Associates.
The problem is that people are choosing cheaper vintages, preventing Chile's wine brands from being able to "break out of the $10- to $20-per-bottle price point," said Bill Crowley, professor emeritus at Sonoma State University.Continue reading...