Best Global Green Brands 2013

brand news

In the News: P&G, Apple, Verizon and more

Posted by Dale Buss on June 6, 2013 09:02 AM

In the News

P&G makes race to succeed Lafley clearer with executive moves.

Apple plans to sell audio ads on rumored iRadio.

Verizon sees US government track phone records of its customers, report says.

Chili's is pleased with rollout of pizza and flatbreads.

Disney puts seven Radio Disney stations up for sale.

Edmunds.com launches price guarantee for online shoppers.

GM rejoins S&P 500 as US Treasury plans to sell more shares.

General Mills gets OK reception for potentially "controversial" ad for Cheerios.

Kimpton Hotels holds pet photo contest.

McDonald's experiments with breakfast and dinner after midnight.Continue reading...

brand news

In the News: Apple, Hershey, Foxconn and more

Posted by Dale Buss on May 21, 2013 09:22 AM

In the News

Apple accused of avoiding billions in overseas taxes. 

Hershey launches new brand to get piece of China market.

Foxconn confirms employee deaths.

Best Buy swings to a loss on lower revenues.

Burberry is lifted by China performance.

Chevrolet joins Mad Men buzz on Twitter.

Chris-Craft rebuilds boat maker after recession.

Flowers Foods predicts "record year" after acquisition of Hostess brands.

Giorgio Armani profit is boosted by Asia.

GrubHub and Seamless merge their food ordering services.Continue reading...

chew on this

U.S. Chains Go Deep in Growing Pizza Trend

Posted by Dale Buss on April 17, 2013 10:43 AM

In pizza, the deeper you go, the happier you are. That's why major regional chains have been joining the big ones in the growing pan-pizza segment, why Pizza Hut is doubling down on the most traditional pizza ingredient and why even Chili's is seeing green in pizza these days.

About 20 percent of US pizza sales are now pan-style, providing much of the industry's growth. Domino's, the No. 2 chain, for example, recently introduced its first fresh-dough pan pizza. Big regional players Little Caesar's and Hungry Howie's—which also like Domino's happens to be based in Michigan—have jumped into the pan as well. Little Caesar's new Deep! Deep! Dish Pizza is considered the biggest product introduction in its 54-year history.

For Domino's, marketing its pan pizza has prompted an interesting new wrinkle in its previous positioning. It came to prominence as the guarantor of 30-minute delivery, and speed-to-mouth always has been a big part of the chain's brand. With pan pizza taking longer to cook than Domino's traditional thin-crust pies, however, the demands of quality and taste have required a different approach.Continue reading...

brand news

In the News: Chrysler, JCPenney, GM and more

Posted by Dale Buss on April 10, 2013 09:17 AM

In the News

Chrysler recalls more than 214,000 vehicles.

JCPenney acting CMO Sergio Zyman canvasses adland for marketing help as Macy's/Martha Stewart trial rolls on.

GM returns to Facebook advertising with mobile test for Chevy Sonic as it provokes unionists in Korea with talk about pullout, and Facebook widens data targeting for advertisers.

Aereo finds broadcasters circling the wagons against its streaming model.

Apple and Yahoo discuss deeper iPhone partnership, WSJ says.

Beech-Nut teams with Goya to launch Hispanic baby food line.

Behr launches social media program to market paint.

Cablevision Systems gives more responsibilities to wife of CEO.

Cannes Lions Festival adds jury on Branded Content and Entertainment.

Chili's begins marketing pizza nationwide.

Facebook has yet to monetize billion-dollar Instagram acquisition.

Fiat becomes more reliant on US and Asia for growth.

Fisker Automotive prepares to file under Chapter 11 soon.

Frontier Airlines may be on the block, WSJ says.Continue reading...

brands with a cause

Brands Go Blue for Autism Awareness Month

Posted by Sheila Shayon on April 5, 2013 05:17 PM

1 in 88 children born today will have autism, according to the CDC's latest prevalence report. April is awareness month for the fastest growing developmental disorder in the U.S., and brands are doing their part to shine a (blue) light on those affected and contribute to research. 

JetBlue’s “Wings for Autism” program works with local autism awareness groups to aid families with special needs children while traveling. The program, which was initiated at Boston's Logan International Airport, allows families to familiarize their children with the flying process ahead of time, including the sights and sounds, which austistic children are particularly sensitive to. On May 6, the program will be featured at Long Beach and Burbank airports, with plans to host a similar event at New York's JFK International Airport later this year.Continue reading...

brand news

In the News: Apple, Beam, Nook and more

Posted by Dale Buss on December 10, 2012 09:05 AM

In the News

Apple joins Google in $500M+ bid for Kodak patents; smacked by USPTO as 'Steve Jobs Patent' for iPhones and iPads deemed invalid and Siri secrets revealed.

Diageo seen as unlikely to bid for Beam following UK report that drinks giant talked to Suntory about joint bid.

Barnes & Noble cuts Nook price from $99 to $79.

Michael Bloomberg weighs making bid for The Financial Times, which includes the paper and a half-interest in The Economist

Caribou Coffee celebrates 20th anniversary.

Carlos Slim brings Telcel brand to U.S. for Mexico calls.

CVS Caremark reportedly aims to acquire drug-store chain in Brazil.

Chili's begins soft rollout of new menu items.

Darden Restaurants looks to retool value proposition for its Olive Garden and Red Lobster restaurants.Continue reading...

brand news

In the News: Hostess, Ikea, GM and more

Posted by Dale Buss on November 20, 2012 09:01 AM

In the News

Hostess Brands gets a stay of execution as company and union agrees to mediation today.

Ikea gets green light in India.

GM launches Springo sub-brand in China.

BMW shows off speed with tire-track promotion.

Best Buy posts loss as store sales drop.

Billabong Americas head considers buyout bid for company.

Campbell Soup builds giant Pinterest board out of classic green-bean casserole.Continue reading...

brand news

In the News: P&G, Kimberly-Clark, Twitter and more

Posted by Dale Buss on October 25, 2012 09:03 AM

In the News

P&G sees profit soar and revenue drop in latest earnings report.

Kimberly-Clark pulls back in Europe.

Twitter encourages brands to find and use their authentic voice.

Apple earnings report on Thursday will be closely watched.

AT&T sees slowing in wireless-subscriber growth.

Barbie CMO looks to Royal Caribbean cruise experience launch in new year.

Best Buy shakes up management.Continue reading...

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