Posted by Mark J. Miller on November 29, 2013 01:12 PM
The NBC Universal-owned Esquire Network, which only launched two months ago, isn’t just serving up bro videos for broadcast. It also has created an original program on its website, “Brotherhood,” that features Saturday Night Live veteran Jason Sudeikis, five other cool dudes, and a whole lot of Chivas Regal.
The Scotch whisky is the official sponsor of the web series, so it appears prominently in all 12 of the three- to five-minute episodes that will run through Dec. 15. According to Ad Week, the show is being pushed with “paid ads on Facebook, Google (search), AskMen.com and Playboy.com” and will get placement on Esquire’s on- and offline properties.
The other dudes sipping along with Sudeikis in the “Original Web Series That Celebrates the Modern Gentlemen Movement” include singer Brandon Boyd, chef Max Chow, artist Bryn Mooser, musician Jon Batiste, and hat designer Nick Fouquet. "These are multi-hyphenated gentlemen who are handsome, stylish, and aspirational—men who inspire us to pursue lives of passion and purpose,” said Lisa Eisenpresser, co-founder and head of development at series creator The Story Lab, according to Ad Week. “We document a day in each of their lives and the demonstration of their craft provides a unique visual thread for the series."Continue reading...
Posted by Dale Buss on November 26, 2013 09:22 AM
Just launched: Interbrand IQ - BRIC and Beyond
Coach moves into 'lifestyle' territory with opening of new flagship store in New York.
H&M aims to pay living wage for garment workers.
23andMe ordered to "discontinue marketing" DNA tests by FDA.
Anschutz Entertainment ousts CEO of concert promoter AEG Live.
Books-A-Million unveils book publishing on demand.
Chivas Regal runs first-ever branded web-video series.
Diageo set to sell most of Whyte & Mackay brand.
El Al launches low-cost airline 'Up.'
Godiva meets Chinese flavor demands.
Google tightens security to prevent government data snooping.
Hyundai's 2015 Genesis aims to burnish brand.Continue reading...
Posted by Sheila Shayon on June 15, 2012 05:26 PM
Pernod Ricard’s recent "Responsib'All Day" action mobilized employees on five continents in its second annual day of service dedicated to education about responsible drinking. Its "mentor and messenger" efforts reached 18,000 employees worldwide in major cities including Sydney, Shanghai, New Delhi, Tokyo, Johannesburg and São Paulo, and UK-based staff from subsidiaries the Absolut Company and Premium Wine Brands.
"We have been promoting responsible drinking for more than 30 years. At Responsib'All Day, all of our employees are mobilised to help make things change. As a company, we are resolutely dedicated to strengthening our engagement with public authorities and NGOs to fight inappropriate drinking habits," stated Pernod Ricard CEO Pierre Pringuet in a press release.
Pernod Ricard USA’s Facebook platform, dubbed Here’s To Tomorrow, “will attempt to spark a social movement through a platform that encourages parents to take an immediate positive approach in discussing drinking with their underage children today in order to effect a better tomorrow.” With only 115 likes on its campaign Facebook page since launching a week ago, however, it's clearly not as easy to spark a social movement as the French alcohol brand purveyor may think.Continue reading...
brand and bottle
Posted by Jennifer Sokolowsky on January 3, 2011 02:00 PM
Plenty of people were glad to see 2010 make its exit, but there does seem to be hope on the horizon for better times in 2011. Pernod Ricard, the maker of Absolut, Chivas Regal and Mumm Champagne, is feeling hopeful too, and what's good for the beverage giant is also good for others in the alcohol industry.
Pernod Ricard isn't out of the woods yet regarding the heavy debt burden that it took on when it bought Absolut two years ago for €5.6 billion ($7.34 billion) at the peak of the market.Continue reading...
Posted by Anthony Zumpano on September 15, 2009 11:38 AM
Reports that Harris Tweed will be downplaying
the "Scottishness" of its brand—in the wake of a purported backlash
against all things Scottish due to its release of the Lockerbie bomber—are apparently unfounded
Brand boycotts can serve a specific purpose. Nestlé is the target of a massive boycott due to “more violations of the World Health Assembly marketing requirements for baby foods than any other company,” and even the popular POM Wonderful brand faced a PETA boycott over animal testing. But boycotting all the brands of a particular country for the purported sins of some government officials can often lead to “freedom fries”-like silliness.Continue reading...