Posted by Dale Buss on November 6, 2013 05:42 PM
Kraft's Macaroni & Cheese long ago was identified by critics as a paragon of junk food wrapped in the guise of a comfort food. Sure, it was the favorite, filling and inexpensive lunch of many Americans—but it was rife with fat, sodium and artificial dyes.
Well, now Kraft can feel a bit better about its iconic mac-and-cheese offerings for at least a couple of reasons, one of its own doing and the other an outside endorsement. And considering both of them, Kraft now is sitting closer to the edge of a new dynamic in the CPG business in which brands let "natural" products speak for themselves.
Turns out that Kraft Mac & Cheese, apple slices and Nestle bottled water, a combination offered by Arby's, was deemed the healthiest lunch for kids by researchers in an update of a Yale study of childhood obesity. There's some confusion, MarketingDaily said, about whether such a combination actually is offered at any Arby's. But in any event, Mac & Cheese came out looking pretty good. (The worst combination meal, meanwhile, was a McDouble with french fries and Hi-C Orange Lavaburst from McDonald's.)Continue reading...
Posted by Dale Buss on October 28, 2013 05:32 PM
NBC already has indicated it will enjoy a record haul for US TV advertising during the 2014 Winter Olympics in Sochi, Russia. But the job for brand sponsors of the Games and athletes has only begun on their path to the opening of the games on February 7.
Top-tier marketers including Coca-Cola, P&G, Target, and Kellogg's are signing up to sponsor Team USA athletes as well as trying to navigate the increasingly icy waters around Sochi regarding the tendency of the Russian government to violate human rights and LGBT rights.
On Tuesday, the US Olympic Committee will kick-off a 100-Day Countdown campaign featuring Team USA in Times Square in New York, hoping to recreate the excitement of 2012's Road to London event (at top) with the Liberty Mutual-sponsored Road to Sochi (#RoadtoSochi) tour.Continue reading...
Posted by Dale Buss on October 25, 2013 05:37 PM
Chobani was reticent to issue an official recall of moldy yogurt two months ago. But it's being aggressive about launching a new advertising campaign touting the quality of its Greek yogurt as it looks to bounce back from a round of bad PR.
It's a different game for Chobani now than just a year ago. After nearly single-handedly creating the mass market for Greek-style yogurt in the US, Chobani is facing a suddenly formidable competitor in the segment in Dannon USA's Oikos brand, a plucky Yoplait that is trying to establish a foothold with its own Greek brand, and now a reputation sullied by Chobani's own initial hesitance to warn its customers about the bad product.
The company told Advertising Age that the new campaign isn't a direct response to the recall. In any event, it debuted today with a full-page ad in USA Today that reinforces the company's "manifesto" of using "100% natural ingredients,"—a point that also driven home on its website.Continue reading...
Posted by Dale Buss on October 25, 2013 09:33 AM
Twitter seeks $1.4 billion in biggest web IPO since Facebook and hires NBC vet as news chief.
Microsoft shares jump 5 percent on positive earnings.
Instagram rolls out in-stream ads as Facebook seeks boost in mobile revenues.
AT&T leans on less-lucrative tablets.
Apple sees Carl Icahn raise his stake in company and demand $150-billion buyback, while its VP of product design goes to Tesla.
BMW unveils 2 series coupes.
Boeing gets $21 billion in plane orders from China, report says.
BP ramps up drilling again.
Chipotle backs "Food for Thought" content area on Huffington Post.
Chobani touts quality in new campaign after recall.
Coca-Cola Femsa says new tax in Mexico would hurt jobs.
Dunkin' Donuts rolls out enhanced loyalty program.Continue reading...
Posted by Dale Buss on September 25, 2013 10:52 AM
Dannon believes that its Greek-style-yogurt partnership with Starbucks will be great for the Dannon brand even though its marque is taking a secondary position in the arrangement to the chain's Evolution Fresh brand.
Evolution Fresh, Inspired by Dannon "is a way for us to bring a new brand story without undermining any of our other brand stories," Gustavo Valle, CEO of Dannon USA, told brandchannel. And it provides the company with the crucial opportunity to extend yogurt consumption further in the day.
Starbucks and Groupe Danone, the Paris-based parent of Dannon USA, announced in July that they were co-creating the new line to place in Starbucks outlets next spring and in grocery stores the next year. The idea for Starbucks was to expand its better-for-you offerings under its recently acquired Evolution Fresh brand, which began as a juice company, and to find a way for the chain to tap into the Greek-yogurt craze.Continue reading...
chew on this
Posted by Dale Buss on September 16, 2013 06:12 PM
Unable to make much headway in the part of the US yogurt market that is growing, Greek-style, Yoplait is making a new move in the segment that it still leads: yogurt for kids.
While rival Dannon has given up on some recent initiatives in the kids-yogurt segment, Yoplait just announced a new, more vibrant packaging design of its Go-Gurt brand which includes a more nutritious formula and new health messaging on the outside of the box. Go-Gurt now boasts 1 gram less of sugar, about 14 percent fewer calories, and packaging that claims "no artificial" colors or flavors, "no high-fructose corn syrup" and "good source of calcium and vitamin D."
"We know that sugar is a concern for parents and that parents desire more natural products," Melissa Haase, a Yoplait R& D executive, said in a news release. "While there were hurdles with the new reformulation, we were also able" to reduce sugar and calories.Continue reading...
Posted by Dale Buss on September 6, 2013 02:41 PM
Chobani, already under siege by bigger players in the Greek-yogurt segment that it created, has stumbled badly over the first major marketing and customer-relations obstacle for the brand: a recall of some moldy yogurt.
The brand that built the only hot thing in the US yogurt market has been scored by critics and customers on social media and elsewhere after Chobani first only acknowledged some customer complaints about bad yogurt, then wanly warned retailers and consumers about it, and now is in the midst of full-blown retribution for not stepping up to the problem quickly and transparently enough.Continue reading...
Posted by Dale Buss on September 5, 2013 09:26 AM
JCPenney reportedly shelves Martha Stewart deal.
Samsung unveils Galaxy Gear smartwatch as Qualcomm also enters smartwatch fray.
McDonald's tests higher-priced dollar menu.
Anheuser-Busch InBev partners with University of Illinois for big data edge.
Balenciaga sues former creative director for defaming brand.
BlackBerry seeks buyer by November.
Campbell will launch soup K-Cups next year.
Chobani recalls "fizzy" Greek-yogurt cups.
Covergirl joins NFL's pitch to female fans.
Dunkin' Donuts taps Eli Manning to promote app.
El Chico expands rebranding program.
GoDaddy steps away from jiggle marketing.Continue reading...