Interbrand IQ: The Best Asian Brands Issue

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YouTube Darlings Karmin Land NBA Finals Promo

Posted by Shirley Brady on May 30, 2011 07:00 PM

Karmin, the hip-hop loving (and covering) duo otherwise known as Amy Heidemann and Nick Noonan, broke out last month with a Chris Brown cover, prompting YouTube to highlight the Bostonians, who are described by the Boston Herald as "smalltown sweethearts" who are engaged to be married. 

They've since signed a record deal, appeared on Ellen and Ryan Seacrest's shows, and were hired by the NBA — not for a cover, but for an original song. 

Karmin's Take It Away is used in the 30-second promo, above, for the 2011 NBA Finals, in which the Miami Heat will face off against the Dallas Mavericks in a best-of-seven games series starting Tuesday night.

brand trainwrecks

Wal-Mart 1, Chris Brown, 0.

Posted by Jennifer Wright on December 15, 2009 02:39 PM

Chris Brown’s antics in the past year have not been good to his brand -- at least, not if the brand he is trying to create is one that resonates a calm, cool, and collected inner soul.

Tabloids are speculating once again that he may have anger management issues. However, this time, the target of his ire was megabrand Wal-Mart, who failed to stock Brown's new album, Graffiti, in one of its stores. Brown lashed out via Twitter:

"I'm tired of this s***. Major stores are blackballing my CD. What the f*** do i gotta do... "WTF... yeah i said it and i ain't retracting s***…I'm not biting my tongue about s*** else... the industry can kiss my ass."Continue reading...

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