china | name game
Posted by Abe Sauer on August 14, 2013 08:00 PM
"Look... me and the McDonald's people got this little misunderstanding. See, they're McDonald's. I'm McDowell's. They've got the Golden Arches. Mine is the Golden Arcs. They got the Big Mac, I got the Big Mick. We both got two all-beef patties, special sauce, lettuce, cheese, pickles and onions, but their buns have sesame seeds. My buns have no seeds."
That "misunderstanding" explained by restaurant manager Cleo McDowell, from the 1988 classic comedy Coming to America, might perfectly sum up the relationship between the famous Cirque du Soleil acrobatic troupe and the Cirque le Soir nightclub troupe. This misunderstanding is set to be taken to whole new levels as the latter gets ready to open its latest club in Shanghai.
To be clear, the global traveling show Cirque du Soleil—and its exclusive fan club, Cirque Club—is of no relation to the Cirque le Soir traveling show and its two (about to be three) nightclubs.Continue reading...
Posted by Mark J. Miller on July 1, 2013 12:46 PM
Since Cirque du Soleil got its start in Canada's province of Quebec in 1984, it has been sending daring performers through the air to complete amazing feats of acrobatics. Tragically, the troupe suffered its first death on Saturday in Las Vegas just as one of its flagship shows, Ka, was coming to a close.
31-year-old Sarah Guyard-Guillot of Paris, a mother of two, "reportedly slipped out of her safety wire and fell at least 50 feet down into an open pit, out of the audience's line of sight and below the performers," towards the end of the show at the MGM Grand, which has been suspended until further notice, according to the Hollywood Reporter. Guyard-Guillot had been an acrobat for 22 years and had been performing with Cirque since 2006. Stunned audience members were told nearly immediately after the incident that their tickets would be refunded.
Cirque du Soleil founder Guy Laliberte said in a statement, “We are reminded, with great humility and respect, how extraordinary our artists are each and every night. Our focus now is to support each other as a family."Continue reading...
Posted by Dale Buss on July 1, 2013 09:15 AM
Facebook plans to block ads from broader set of "controversial" pages.
Tribune Co. acquires 19 TV stations to become biggest station operator.
Apple paid no UK corporation tax last year, report says as it applies for "iWatch" trademark in Japan.
Amazon quietly lays plans to sell high-end art.
Bank of America commits to "culture change" that will help in Chicago market.
CBS breaks summer ratings mold with success of Under the Dome.
Chobani undergoes another agency review as it fends off stiffening Greek-yogurt competition.
Cirque Du Soleil deals with death of performer in Las Vegas.
Coca-Cola and PureCircle seek regulatory approval for new stevia-based ingredient.Continue reading...
brands with a cause
Posted by Sheila Shayon on March 22, 2013 12:26 PM
Somewhere, a world exists where more people have access to smartphones than toilets. Oh, wait. That's us.
Today marks the 20th annual World Water Day, observed on March 22 since 1993 when the United Nations General Assembly declared a global effort to improve access to clean water. Today, hundreds of multinational brands, political figures, celebrities and NGO's are offering up innovative ways to participate.
While Americans are drinking more water than ever before, the rest of the world's water crisis is becoming increasingly pressing, making it to the agenda of the 2012 World Economic Forum in Davos. That's when a report ranked water among the top five global factors equal in impact to systemic financial failure and fiscal imbalance, with 2.7 billion people affected by water shortages, compounded by climate change and a global population nearing 8 billion.
Two official meetings—in The Hague, The Netherlands and at the U.N. Headquarters in New York City—are taking place today to facilitate a global conversation on water cooperation, this year's theme, but hundreds of initiatives have launched across the globe in support of the effort.
In keeping with the theme of 2013 being the year of water cooperations, we've found some inspiring examples of the type of public-private partnerships spurring sustainable innovation to address the world's water crisis.Continue reading...
Posted by Dale Buss on December 21, 2012 08:55 AM
Adobe buys Behance for its design community.
Hostess Brands holds out for meaningful offers.
Quaker Oats readies Quaker Up campaign in US.
ABC leads America's late-night TV ratings with Nightline but loses Jake Tapper to CNN.
Absolut Vodka looks to Cirque du Soleil for inspiration.
American Airlines and US Airways sketch out how merger would affect pilots.
BAE strikes $4-billion deal with Oman.Continue reading...
Posted by Abe Sauer on June 11, 2012 11:51 AM
Film: Madagascar 3 (DreamWorks Animation)
Total Products Spotted: 8
Standout Placement: Cirque du Soleil (by implication)
Most Memorable Placement (positive): Ducati
Most Memorable Placement (negative): HP
Other Product Placements: Airbus, Central Park Zoo, Duane Reade, Ferrari, New York Knicks, Central Park Zoo
Overall Product Placement Integration Grade (1-10): 4
Comments: There are some odd observations to be made about the products and brand names found in Madagascar 3. Most odd is that the most obvious brandcameo (Cirque du Soleil), while explicitly hinted at, is never mentioned by name — even though knowledge of that name is assumed of the audience.Continue reading...
Posted by Sheila Shayon on May 3, 2012 11:59 AM
Pepsi has announced an exclusive global partnership with Michael Jackson’s Estate as part of its new "Live for Now" campaign, PepsiCo’s global platform to re-engage teens via pop music and culture influencers including Nicki Minaj and Katy Perry, whose upcoming movie the brand is sponsoring.
The deal coincides with brand's legacy with the King of Pop and the 25th anniversary of Jackson's multi-platinum Bad album (released August 31, 1987) and record-breaking tour, and Pepsi and Sony Music will share new mixes, as well as one billion — that's right, billion — special edition Michael Jackson Bad 25 Pepsi limited edition cans with an iconic silhouette of Jackson, as you can see below.Continue reading...
Posted by Mark J. Miller on February 17, 2012 04:01 PM
After Whitney Houston’s unfortunate death last Saturday, anyone turning on a TV or radio got to hear her signature tune, “I Will Always Love You,” countless times, whether it was Jennifer Hudson singing it on the Grammys or Amber Riley performing it, apparently coincidentally, on the Valentine’s Day episode of Glee on FOX.
Of course Houston had a slew of other massive hits, such as “How Will I Know,” “The Greatest Love of All,” and “I Want to Dance With Somebody (Who Loves Me),” but the fact that one tune kept spilling out of the speakers over and over again didn’t speak well of her brand’s ability to stick around for generations to come.
Metro reports that Houston, whose funeral is taking place on Saturday (with a live-stream for fans via the Associated Press), has a chance to “have a legacy that can outlive our collective memory of her somewhat tainted past” of drug and alcohol abuse. That legacy may lie in the hands of marketing pros “who specialize in the act of ‘sanitizing’ the image of a deceased celebrity."Continue reading...