Interbrand IQ: The Best Asian Brands Issue

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In the News: Walmart, Abercrombie & Fitch, Microsoft and more

Posted by Dale Buss on May 16, 2013 09:20 AM

In the News

Walmart posts mixed results, expects "challenging" quarter; earnings report also discloses $73M expenses related to foreign bribery probes.

Microsoft to Google: We need APIs to fix YouTube app.

Abercrombie & Fitch signs Bangladesh safety agreement as deadline passes for Gap deal.

Apple defends brand (but not Steve Jobs) in US book price-fixing suit.

Boeing and GE hunt for engine defect in 777s.

Campbell Soup uses digital marketing to target Millennials.

Capri-Sun targeted by German ad watchdog for misleading marketing.

Cisco profit is boosted by services.Continue reading...

brand news

In the News: Bangladesh, ABC, Yum! and more

Posted by Dale Buss on May 13, 2013 09:33 AM

In the News

Bangladesh plans to raise pay for garment workers and allow unions.

ABC veteran Barbara Walters announces 2014 retirement as Disney plans to live-stream ABC programming via app and cloud.

Yum! sales in China fall 29 percent in April.

ABB says CEO plans to resign.

Audi outsells BMW brand globally — again.

Bloomberg admits use of its terminals for data snooping.

CBS chief touts TV over digital engagement.

Cisco tries reinvention in tough time.

Danone sets deal to acquire Happy Family brand.Continue reading...

brand news

In the News: Best Retail Brands, Coca-Cola, Starbucks and more

Posted by Shirley Brady on March 19, 2013 09:07 AM

In the News

Interbrand announces the 2013 Best Retail Brands report.

Coca-Cola honored with first Clio brand icon award.

Starbucks names new global CMO in former Sephora marketer Sharon Rothstein, as McDonald's passes Starbucks as most social brand.

Apple rumored to pull out the stops for the next iPhone to take on Samsung, which has replaced Nokia as top smartphone brand in China and confirmed it's developing a smartwatch to take on Apple's rumored wearable computer.

BlackBerry prepares to bring million-selling Z10 smartphone to U.S. on Friday with 100,000 apps.

Burger King hopes folks gobble up new turkey burger.

Carl's Jr. and Hardee's introduce Jim Beam bourbon burger.

Clorox introduces smart tube technology to packaging design.Continue reading...

name game

Is the iPhone By Any Other Name Still an iPhone?

Posted by Mark J. Miller on March 6, 2013 01:13 PM

Is that a Mobi in your pocket or are you just happy to see me? This is a question that frisky individuals may have been asking today if Apple’s head honchos had gone a different way.

The iPhone nearly had a bunch of different names, many of which were revealed by the company’s former advertising head honcho Ken Segall at an event at the University of Arizona Tuesday.

According to 9to5Mac.com, some of the names considered for the iPhone include Mobi (as a shortened version of mobile), Telepod (as a combo of telephone and the then smash hit on the market iPod), Tripod (since the initial device would serve the functions of being a combo phone, iPod, and Internet connection), and iPad.

Continue reading...

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brand news

In the News: AA/US Airways, AB InBev, Heinz to Buffett, Time Inc. and more

Posted by Shirley Brady on February 14, 2013 08:45 AM

In the News

American Airlines and US Airways to create the world's biggest airline with $11 billion union.

AB InBev will sell Corona unit to salvage Modelo takeover, as Pernod Ricard is open to Jose Cuervo talks.

H.J. Heinz Company enters agreement to be acquired by Warren Buffett's Berkshire Hathaway.

Time Warner rumored to eye Time Inc. split and talking to Meredith about buying magazine brands.

Adidas unveils new global brand strategy with Boost product push.

American Express and Yahoo accused of stealing travel service idea.

Angry Birds parent Rovio slings into advertising.

Apple promises to fix iOS Exchange bug, fights activist shareholder Einhorn.

Barclays agrees to stop speculating on food prices.

Barnes & Noble warns of lower 2012 sales and Nook concerns.

Boeing looks at interim 787 fixes.

BT sticks by Olympic athlete Oscar Pistorius (charged with murdering his girlfriend), for now.Continue reading...

tech champs

IBM Takes the Spotlight as Obama Praises Brands Supporting Tech Education

Posted by Mark J. Miller on February 13, 2013 11:38 AM

Tens of millions of Americans tuned in to President Obama’s State of the Union speech Tuesday night and a few brands benefited from getting a mention. Caterpillar, Ford and Apple were all named for bringing jobs back to America. Apple CEO Tim Cook even got a few seconds of airtime since he was sitting with First Lady Michelle Obama. Siemens America got a few sentences dedicated to its CEO saying that, “if we upgrade our infrastructure, they'll bring even more jobs.”

IBM snuck in there, too, as it has partnered with the City University of New York to create P-Tech, the Pathways in Technology early college high school in Brooklyn that serves grades 9-14 with a focus on technology and innovation. As Bloomberg Businessweek reports, "The 18-month-old experiment has caught not only the president’s eye but the attention of companies, politicians, and educators across the nation."

Students graduate with both a high school diploma and an associate’s degree in engineering or computers. The school, which opened in September 2011, has already inspired five more similar programs to start up in Chicago, Obama’s adopted hometown. Idaho has announced plans to open a similar school as well.Continue reading...

brand news

In the News: AOL, Audi, Burger King and more

Posted by Dale Buss on January 25, 2013 09:01 AM

In the News

AOL plans to distribute Discovery channels as its Huffington Post flip flops on Goldman Sachs.

Animal Planet finds room for Geico and other advertisers in annual Super Bowl "Puppy Bowl."

Ann Taylor brings back actress Kate Hudson as ambassador and designer.

Apple plans to offer broader guidance on earnings as it must fight to maintain dominance of iPhone.

Audi releases Super Bowl commercial with alternate endings for YouTube voting.

Boeing faces of extended inquiry by authorities into Dreamliner fires.

Bristol settles Hepatitis C claims.

Burger King drops firm that supplied horse meat in UK.Continue reading...

brand news

Brands in the News: Apple, NRA, Diet Pepsi and more

Posted by Shirley Brady on December 16, 2012 09:30 PM

Angry Birds first Christmas song ("Fly Me Home Tonight") released by Rovio.

Apple downgraded by Citi on China suppliers, while first weekend iPhone 5 sales in China top two million.

NRA goes silent in wake of Newtown, CT, school massacre as President Obama vows to get tougher on guns.

Diet Pepsi quietly changes sweetener in advance of new logo, tagline and can design.

Barclays protests US energy fine.

Best Buy extends deadline for founder's buyout bid.

Chrysler undecided on minivan plan.

Cisco reportedly plans to sell Linksys brand.

Coca-Cola resurrects Mello Yello in Australia, plans pop-up beach at Sydney Cricket Stadium.

Facebook's monetization efforts may ride on Walmart campaign lessons.

Li Ning projects substantial loss.

Microsoft urged to ditch Windows brand by Dell.

PPR goes shopping for young brands.

Starbucks defended by London mayor Boris Johnson.

Toyota set to seize global auto sales crown as GM vies for 2nd place.

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