social media watch
Posted by Sheila Shayon on November 19, 2013 02:43 PM
LinkedIn has managed to make its platform more brand friendly by introducing Showcase Pages. The dedicated content pages allow major brands like Microsoft to focus on a singluar sub-brand such as Xbox and direct targeted content to users interested in the specific topic. Companies can have up to 10 Showcase Pages.
Different from Company Pages, Showcase Pages aren’t for recruiting and don’t include a Careers or Products & Services section. LinkedIn has more than three million Company Pages from blue chip brands like Adobe, Cisco, Microsoft and HP, who were all part of a pilot test for the new feature.Continue reading...
Posted by Dale Buss on November 15, 2013 07:58 AM
Sony puts US fans in a lather with PlayStation 4 launch at critical time for company.
Volkswagen recalls 2.6 million vehicles worldwide and says UAW vote at its plant wouldn't affect US expansion plans.
Adidas goes with NBA "BIG logo" and short-sleeved jerseys for Christmas Day promotion.
A.G. Lafley shuffles P&G executives as one moves to Google.
Alexander McQueen collaborates with Damien Hirst.
Berkshire Hathaway takes big stake in ExxonMobil.
Cisco earnings miss portends broader changes in industry.
Compuware gets shareholder pressure to put itself up for sale.
Comcast plans to start selling films.
Dolce & Gabbana appeal tax evasian conviction.
Eminem taps brand partners to promote new album.Continue reading...
Posted by Dale Buss on November 14, 2013 09:14 AM
GM could see exit of CEO Dan Akerson next year, Reuters says.
Crocs considers ways to go private.
Snapchat becomes one of most sought-after tech businesses after reportedly turning down $3 billion buyout from Facebook.
AT&T creates mystery of locked, used iPhones.
Alitalia prepares restructuring aimed at getting more resources out of Air France.
American Airlines and US Airways set up major-airport route grab with their merger as deal cruises through courts.
Ateliers Pleyel stops piano production in France.
Baidu faces suits over video piracy.
Boeing sees unionists reject new labor deal for 777X production.
Burberry is weighed down by beauty business.
Cisco tells of big revenue dropoff in emerging markets.
Cracker Barrel shareholders reject activist's third bid to be on board.Continue reading...
Posted by Dale Buss on August 15, 2013 09:28 AM
Facebook to test its own PayPal competitor.
Walmart cuts earnings guidance for rest of year.
Hertz remakes car rental as a retail experience.
AMC gets advertising bonanza as Breaking Bad winds down.
American Airlines and US Airways preview merger defense.
Cadillac plans to reveal new Escalade this fall.
Cisco cuts 4,000 jobs, blaming weak economic recovery.
Ford plans to boost capital spending as expectations boom.
Hooters blackballs embattled mayor of San Diego as brand dives into social media.
Macy's notes troubling slowdown in store traffic.Continue reading...
Posted by Dale Buss on July 23, 2013 09:14 AM
Taco Bell eliminates kids' meals.
JCPenney names former Kraft marketing exec Debra Berman as VP brand strategy.
Netflix sees subscriber growth fall short of expectations.
Al-Jazeera taps ABC veteran to run editorial operations in US.
Bentley invests heavily to boost UK car industry.
Chevrolet aims new Silverado ad at women, who buy 15 percent of pickups.
Cisco to buy cybersecurity firm Sourcefire for $2.7 billion.
Dell founder presses shareholders on his proposed buyout.Continue reading...
Posted by Sheila Shayon on July 2, 2013 12:51 PM
Business leaders, academics and innovators came together at the first annual Circular Economy 100 Summit in London recently to create a "global wrap-up" of the most current thinking on circular economics and accelerate the transition to that model over a three year period.
An initiative of the Ellen MacArthur Foundation, the goal is to “inspire a generation to rethink, redesign and build a positive future through the vision of a circular economy” as an alternative to our current traditional linear economy—make, use, dispose.
Dame Ellen MacArthur said about the launch of her Foundation in 2010, “if we don't have an entire generation of young people leaving education realizing what's possible, seeing what's possible, and then seizing what's possible, this cannot happen at the scale that's needed.”Continue reading...
Posted by Taylorann Miller on June 25, 2013 07:02 PM
AT&T is looking to be better, faster and it hopes to achieve that with the help of two new Foundry facilities. The innovation centers, located in Atlanta and the Dallas-Fort Worth areas, will serve as open spaces designed for developers and engineers to collaborate in designing technology and applications.
“We said we’ve got to change the velocity of this business. It all has to be oriented toward speed," AT&T CEO Randall Stephenson said, according to the Atlanta Business Chronicle. "How do we move faster? How do we get things to market faster? And there is no way you could achieve the type of speed we sought to achieve if you didn’t do it an open environment.”
The centers, which already have locations in Palo Alto, Calif. and Israel have been supported through AT&T's corporate partners Alcatel-Lucent, Amdocs, Cisco, Ericsson, Intel and Microsoft. The Foundry program allows third party developers access to the framework and infrastructure needed to build out technologies while also providing AT&T a leg up in terms of differentiating itself in a highly competitive market.Continue reading...
Posted by Dale Buss on May 16, 2013 09:20 AM
Walmart posts mixed results, expects "challenging" quarter; earnings report also discloses $73M expenses related to foreign bribery probes.
Microsoft to Google: We need APIs to fix YouTube app.
Abercrombie & Fitch signs Bangladesh safety agreement as deadline passes for Gap deal.
Apple defends brand (but not Steve Jobs) in US book price-fixing suit.
Boeing and GE hunt for engine defect in 777s.
Campbell Soup uses digital marketing to target Millennials.
Capri-Sun targeted by German ad watchdog for misleading marketing.
Cisco profit is boosted by services.Continue reading...